How to Leverage Email Marketing For Business Success
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18-Oct-2014 -
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Transcript of How to Leverage Email Marketing For Business Success
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Adam Q. Holden-Bache | Mass Transmit @adamholdenbache
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BRING OUT YOUR DEAD!
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BRING OUT YOUR DEAD!
BUT I’M NOT
DEAD YET
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Emails are sent every minute
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THE average U.S. Worker spends
Of their time READING AND ANSWERING EMAILS
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THERE ARE
EMAILS SENT TO THE AVERAGE WORKER EACH YEAR
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• INCREASE revenue/sales
WHAT IS YOUR
• GENERATE LEADS
• reduce cost of acquisition
• improve conversion rates
• Increase retention
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YOUR EMAIL MARKETING EFFORTS ARE ONLY AS GOOD AS YOUR
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STAGE 1: The INBOX
EMAIL IS EXPERIENCED IN STAGES
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STAGE 1: The INBOX
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STAGE 1: The INBOX
EMAIL IS EXPERIENCED IN STAGES
STAGE 2: THE EMAIL BODY
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STAGE 2: The EMAIL BODY
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STAGE 1: The INBOX
EMAIL IS EXPERIENCED IN STAGES
STAGE 2: THE EMAIL BODY
Stage 3: The Web Site/Landing Page
ALWAYS DRIVE USERS TOWARDS CONVERSION
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STAGE 3: The WEB Site/Landing page
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• USE HEADERS & SUBHEADERS • BREAK APART THE COPY • USE BULLETS AND LISTS • USE BOLD, ITALICS & FONT SIZE VARIATIONS • USE COLOR & WHITESPACE • MAKE IT SCANNABLE
EMAIL DESIGN
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• DON’T SELL, EDUCATE
EMAIL CONTENT
• SOLVE A PROBLEM
• SAVE, SAVE, SAVE
• ENTERTAIN
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79%
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79% OF SMARTPHONE OWNERS USE IT TO READ EMAIL
(THAT’s more than use it to make phone calls)
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Optimize for Mobile
1. Less content 2. Easy to click 3. Stack content (no columns)
4. Remove or link to low priority content
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TEST, TEST, TEST
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@adamholdenbache
RECAP:
• HAVE A GOAL • KNOW YOUR AUDIENCE • Quality over quantity • DRIVE TO CONVERSION ( Open -> click -> CONVERT) • Optimize for mobile • always Test
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Adam Q. Holden-Bache CEO/Managing Director Mass Transmit [email protected] @adamholdenbache