How To Leverage A New Influence
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Transcript of How To Leverage A New Influence
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A NEW
ANYONE CAN BECOME A MEDIA GIANT
INFLUENCE
@JasonKeath#prsaclt
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ABOUTsocialfresh
SocialFresh.com / InvestInSocial.com
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> What is influence?
> Why does it matter?
> How do I use it?
AGENDA
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What isINFLUENCE?
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Is It About Followers?
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The Ability to Move People Toward Valuable Action
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Influence cannot cure a bad product.
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Who Influences you?
• Colleagues
• Friends
• Family
• Experts
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Consumers are looking for trusted information.
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5 Building Blocks of Influence
1.Authority
2.Relevance
3.Audience
4.Frequency
5.Emotion
= TRUST
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EXPERTSWe Create Our Own
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Why does itMATTER?
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Influence helps deploy trusted information quickly and broadly.
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A company is best served by enabling existing customers to market for them.
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Your company cannot respond as fast as the internet.
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Influence comes from passion.
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How Do I UseINFLUENCE?
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7 Bloggers Create Millions
of Views
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Starbucks saw a 25% increase in brand sentiment AFTER a potential PR crisis.
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“The first few videos were
very strategic smart bombs.”
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All customers are NOT created equal.
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Influencers That Matter To You
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12 Influencers Types That Matter To YouThird Party > Skeptics> Journalists> Analysts
Promoters > Community leaders> Curators
Publishers > Topic influencers> Geographic influencers> Early adopters
Stakeholders > Employees> New customers > Grieving customers > Champions
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How do we find influencers?
1. Look close
2. Research communities
3. Ask for help
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How Do We Build Relationships With Influencers?
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New Media Relations 101
1. Consume their content
2. Participate
3. Learn their ecosystem
4. Make contact
5. Contribute
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How To Activate Influencers
1.Fun & Active Culture
2.Help Them
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heading
• Test
Where Do OurCUSTOMERS
Get Trusted Information?
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THANKYOU
SocialFreshAcademy.com