How to keep a close relationship with your Potential Clients ?
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Transcript of How to keep a close relationship with your Potential Clients ?
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How to keep a close How to keep a close
relationship with your relationship with your
Potential ClientsPotential Clients??
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E-Mail Direct Marketing E-Mail Direct Marketing SystemSystem
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Sales leads from exhibitions Inquiries from trade magazines Web-site exposure Hundreds / thousands of potential
clients accumulated
Channels to expose Channels to expose to to new prospectsnew prospects
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Did you utilize them?Did you utilize them?
If 80% of potential buyers are in your
hand, how do you manage them?
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Manage Potential Clients Manage Potential Clients EffectivelyEffectively
Keep them in contact regularly
Update them with your new products
Keep them remember you & your products
Use a cost-effectively medium
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E-mail Marketing for different E-mail Marketing for different purposespurposes
New product catalogue Marketing research Special stock offer Pre-show invitation After-show catalogue reminder Company development / awards National approval Seasonal greeting cards
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Are you using these currently?Are you using these currently?
Send images >> For Current buyers
Send web links >> 99% of competitors do
this
Send attachments >> virus concern
Scan the catalogue >> e-mail size very huge
Send a professional e-catalogueSend a professional e-catalogue
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Secure Offer / Marketing Secure Offer / Marketing ResearchResearch
No need to explore products in open eyes Prevent competitors to copy your designs
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How to How to operateoperate??
Preparation (A) - Prepare your client list
Company Name E-mail
ABC Importer Eric Tam [email protected]
K Mart Louisa Fujii [email protected]
Wal Mart Terri Theresa TT@walmart
JC Penny Paul Golluto Paul@at&t.net
Quelle Sam Benjamin [email protected]
M&M Walter Mellon [email protected]
FJB Fashions Frank Benjamin [email protected]
BMI Helena Ma [email protected]
NBA Peter MacDonald [email protected]
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How to operate?How to operate?
Preparation (B) - Production of your e-catalogue
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How to operate?How to operate?
1) Access our platform and log-into your account
Account ID:
Password:
abc123
xxxxxxxx
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How to operate?How to operate?
2) Select the e-catalogue to send
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How to operate?How to operate?
3) Select/upload the e-mail addresses from
your own computer Name E-mail
Eric Mazer [email protected]
John Smith [email protected]
Tony Tang TT@walmart
Paul Cane Paul@at&t.net
Sam Erickson [email protected]
Mark Lee [email protected]
Frank Benjamin [email protected]
Hingh Marsh [email protected]
Peter Mac [email protected]
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How to operate?How to operate?
4) Enter an attractive e-mail subject
5) Send your e-catalogue
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How to operate?How to operate?
5) Confirmation of job requested
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PackagesPackages
Monthly package:
Monthly catalogue of 5 products + 500
emailing HK$1,200
Monthly catalogue of 10 products + 1,000
emailing HK$2,200
Monthly catalogue of 20 products + 2,000
emailing HK$3,600
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OptionsOptions
E-mail Buy (valid for 1 year):
5,000 emailing - HK$ 2,500 ($0.5 per email)
10,000 emailing - HK$ 4,000 ($0.4 per email)
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Others CostsOthers Costs
Production of Catalogue:
Professional catalogue for 5 products - HK$1,000
Standardize catalogue - HK$50 per product
(min 10 products)
Photo shooting:
Each product (by digital camera) - HK$100
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E-Mail Direct Marketing E-Mail Direct Marketing SystemSystem