appboy-Send Better Push

Up your push notification game with appboy

What is push?

• Give marketers the power to engage their audience

• A tool for driving inactive customers back to your app

• Deliver urgent messages

What isn’t push• A way to give customers frequent, low-level

updates

• A message type that works only on mobile devices

• A channel that is easy for customers to ignore

What happens if push notes are misused??

78% of people uninstall the app of disable push notes

for the app

What kind of push notes are there?

• Mobile Push

• Wearables Push

• Web Push

Challenges in push• A time sensitive promotion

• Customers getting annoyed

• Inactive customers

• Customers haven’t taken advantage of new features

• Large percentage of customers opted-out of push

How appboy comes to our rescue

• Gather customer data with appboy mobile and web SDK’s

• Personalize messages

• Send messages based on action or time

Example• Sending messages via API Triggered delivery

POST https://api.appboy.com/campaigns/trigger/sendContent-Type: application/json{ "app_group_id": (required, string) see App Group Identifier below, "campaign_id": (required, string) see Campaign Identifier, "trigger_properties": (optional, object) personalization key/value pairs that will apply to all users in this request "recipients": (optional, array) [ { "external_user_id": (required, string) External Id of user to receive message, "trigger_properties": (optional, object) personalization key/value pairs that will apply to this user (these key/value pairs will override any keys that conflict with trigger_properties above) }, ... ]}