Red has been shown to stimulate the senses and raise the blood pressure.

It puts the brain in a high- alert state, and deteriorates

productive thinking.

People will actually spend more money

and make less informed decisions when near red light.

ThThat's why hedonistic areas like Las Vegas are often emblazoned with

red neon.

RED SIGNIFICANTLY EFFECTS SPORTS PERFORMANCE.

A UEFA 2004 study found that teams wearing red kits have

averaged higher league positions than any other colour.

ThThey also found penalty kick performance deteriorated

when the goalkeeper wore red.

In the 2004 Olympics, red or blue uniforms were issued randomly to

competitors across all martial arts disciplines.

A study showed how the fighters in red won 55% of the time, a statistically significant

increase over the expected 50%.

RED

OPEN

Blue light has a waking affect. This is thought to be the cause of

increasing sleep problems, as blue light is emitted by electronic devices, which

can mess up sleep cycles.

AlsAlso, a study was carried out on the effect of blue light on children and it was found that there was a waking universal effect, even in blind children.

Blue has been shown to increase cognitive thinking and relax the brain.

Humans innately associate the colour with the sea and skies, and this tends to have a natural, calming effect, allowing higher concentration.

BLUE

BAKER MILLER PINK

A Hawaiian baseball team adopted this technique and

painted their away team dressing rooms pink, which then played

nonchalantly.

TToday, sports dressing rooms in America must be painted the same colour by law, in order to

negate the effect.

PINK HAS BEEN THOUGHT TO WEAKEN HUMAN PERFORMANCE.

““Baker Miller” pink is a certain shade that was tested in prisons by Dr Alexander Schauss for its calming effects. He found that prisoners were unable to be angry and were naturally

subdued for up to 30 minutes.

It has been widely used, and in some It has been widely used, and in some cases, shown to stop violence

completely.

PINK

There’s the age-old myth that wearing black make you appear slimmer - This is untrue, however areas covered

with black attract less attention.

BLACK

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HOW TO PSYCHOLOGICALLY INFLUENCE PEOPLE