S A L E S P E O P L E R A R E L Y A D M I T D E F E A T

W W W . A S C E N S I O N S T R A T E G Y . C O M

HOW TO INCREASE

SALES THROUGH

WIN/LOSS ANALYSIS

Many salespeople take failure personally

so they avoid classifying sales losses as

closed in CRM systems. The status of a

loss often remains "pending" rather than

ever filed away as a failure

4 0 4 . 2 5 0 . 4 5 7 4

W E C A N L E A R N F R O M O U R W I N S &   L O S S E S

Win/Loss reviews help companies

identify what works and what

doesn't work with customers 

C O M P A N I E S R A R E L Y T E L L S E L L E R S T H E T R U T H

Most people have a hard time

delivering bad news. This makes the

truth hard to obtain unless provided

through objective third party

customer feedback 

Success relies heavily in the ability to

make data and analytics a central

part of any business strategy.

Good data = good decisions 

I N S I G H T W I T H O U T A N A L Y S I S I S   W A S T E D

I T ' S A L L A B O U T C O N S I S T E N C Y  

Be sure to regularly implement

measuring/reporting so sales data is

always accurate and actionable