How to Improve Your Website Page Speed and Reasons to Do It
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Transcript of How to Improve Your Website Page Speed and Reasons to Do It
How to Improve Your Website Page Speed and
Reasons to Do It
Fast loading webpages are important, but many top companies still have websites that have slow page speeds. The good news is that it is possible to make changes that can improve load times on your website pages.
www.synotive.com | [email protected] | 1300 894 506
Synergy, Innovation and Creativity
Some changes are easy, while others take a little more work, but the changes are well worth your time, since they’ll offer you great results. Here’s a closer look at why load times matter and some tips to help you improve your website page speed.
www.synotive.com | [email protected] | 1300 894 506
Synergy, Innovation and Creativity
THE REASONS WEBSITE LOAD TIMES MATTER
www.synotive.com | [email protected] | 1300 894 506
Synergy, Innovation and Creativity
“Does it really matter if your website loads a few seconds slower than your
competitors’ websites?”
Yes, website page speeds really do matter. Statistics
from the Aberdeen Group show that just a single second delay can result in 7% fewer conversions. Slower times also significantly reduce page views and can decrease customer satisfaction. Other studies show that most consumers expect webpages to load in under two seconds.
www.synotive.com | [email protected] | 1300 894 506
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Synergy, Innovation and Creativity
“If a webpage takes over three seconds to load, approximately 40% of
consumers will abandon the page”
Over half of online shoppers base their loyalty to online shopping sites upon fast page speeds. Even the search engines pay attention to your website’s load times, with page load times being factored in to search engine rankings.
www.synotive.com | [email protected] | 1300 894 506
Synergy, Innovation and Creativity
TIPS FOR IMPROVING YOUR WEBSITE PAGE SPEED
Since page speed is important, it’s important to
find ways to improve your website’s load times. To provide customers with a better experience, and to
boost search engine rankings, here are some top tips for improving your website page speed.
www.synotive.com | [email protected] | 1300 894 506
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Reducing Tracking Codes and Share Buttons
Tip #1
Synergy, Innovation and Creativity
Multiple tracking codes and share buttons can slow down load times. You don’t really need multiple analytics programs, so use one or two tracking codes and make sure they are placed at the bottom of your webpage. Share buttons are great, but limit the number of
share buttons used or you’ll slow down page speeds.
www.synotive.com | [email protected] | 1300 894 506
Use Browser Caching
Tip #2
Synergy, Innovation and Creativity
Using expires headers on websites allow certain information to be stored in the browser’s cache. This means that when visitors visit
your website again, certain information will already be available in the browser, making the page load faster.
www.synotive.com | [email protected] | 1300 894 506
Deal with Broken URLs
Tip #3
Synergy, Innovation and Creativity
When you have broken links on your website, it causes 404/410 errors, which slows down load times. Fixing any broken URLs,
especially images, can improve overall load times for your site.
www.synotive.com | [email protected] | 1300 894 506
Compress Larger Pages
Tip #4
Synergy, Innovation and Creativity
Larger pages often load slowly, but compressing them can speed up the load times of these pages. You’ll need a special tool, such as
Gzip, to compress files, improving page speed by as much as 70%.
www.synotive.com | [email protected] | 1300 894 506
Optimize Site Images
Tip #5
Synergy, Innovation and Creativity
Any images on your website need to be optimised for size, srcattribute and format. Keep images as small as you can to make load
times faster. Ensure the src attribute is correct. Choose JPEGs instead of GIFs, TIFFs, BMPs, or PNGs.
These are only a few tips by Synotive that can be used to improve your website page speed. Start
implementing these tips and learn more helpful strategies to improve load times, ensuring you provide
the best experience to site visitors.
www.synotive.com | [email protected] | 1300 894 506
Synergy, Innovation and Creativity
Synotive Pty. Ltd.
Address: Exchange Tower, Suite 1209, 530 Little Collins Street, Melbourne, Victoria, 3000, Australia
Website: www.synotive.com |Email: [email protected] 894 506
Thank you!