How to improve conversion with *smart* promotion
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Transcript of How to improve conversion with *smart* promotion
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IMPROVE CONVERSION WITH SMART PROMOTIONS
RAPIDCAMPAIGN WEBINAR 4.6.2015
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RAPIDCAMPAIGNIS A PROMOTION TOOL FOR ONLINE BUSINESSES.
RAPIDCAMPAIGN SMART PROMOTIONS COMBINE GAMIFICATION WITH YOUR BRAND EXPERIENCE.
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Evolution of ecommerce
> Search for the best deal> More complex purchase funnel Need for engaging in each step
> Need for new ways to drive sales
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What is a promotion?• Promotion aims to raise awareness of a product or brand• …to improve the conversion rate of the purchase funnel and• …to drive sales for• …a specific goal, e.g.
• Have your customers try out a novelty product• Increase sales for a product or a product category• Reduce the time for the purchase decision• Increase the basket value of the average purchase• Re-sell or cross-sell
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Promotions can help convert customers, drive sales and add revenue.
Brands we love vs brands we buy–consumer research, UK, January 2015
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A promotion incentivizes to stay & buy
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Smart sales promotions are interactive promotions that drive sales
Smart promotions combine gamification and personal rewards
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LET’S HAVE A LOOK AT LIVE EXAMPLES
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www.rapidcampaign.com
SMART, INTERACTIVE PROMOTION
STATIC, PASSIVE DISCOUNT
…or…
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Smart promotions enhance the purchase funnel
They activate the site visitor to move forward in the purchase funnel and to complete the purchase within the same visit.
Note! Sales promotions do not generate more visitors. It’s a conversion and sales tool.More sales
Reducebounce
Improveconver-
sion
Activatevisitors
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Gamified, interactive promotions• Fun, inspiring,
activating
Incentivized promotions• Rewarding,
personal, valued
For consumer High attention
value• High interaction
rate, improvedconversion
Smart tool• Pre-set and
manage rewardsand theirprobalities
For retailer
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Mix & match promotions for optimal results
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Product promotion
Seasonal / Campaign Promotion
Permanent Promotion
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
IMAGE VOTING ON PRODUCT PAGE
SCRATCHCARD ON CATEGORY MAIN PAGE
SURPRISE CARD ON LANDING PAGE
SURPRISE CARD ON LANDING PAGE
WHEEL OF FORTUNE ON MAIN PAGE
SCRATCHCARD ON MAIN PAGE
IMAGE VOTING ON PRODUCT PAGE
Example of an online retailer’s promotion plan
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Proven results – 10 times more effective than static promotions
•30-50% interaction rate
•5-10% conversion (redeemed reward)
•10-15% more sales
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TOOLS FOR SUCCESS
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Offer multiple rewards in one promotion
Manage the reward settings
Provide unique coupon codes
+ +
RAPIDCAMPAIGNIS AN UNIQUE ONLINE TOOL FOR CREATING SMART
PROMOTIONS.
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Embed with iFrame
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RapidCampaign is an easy to use tool
• No programming skills needed• Quick and easy to create promotions• Use your brand and your visuals with the simple editor• Gamified techniques are in-built• Manage the amount and distribution of rewards• Embed to relevant places in your online store and your
purchase funnel
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“These promotions are fun, playful, and effective. The promotions have had a direct effect to our
conversion and sales.
Smart promotions by RapidCampaign have quickly become an integral part of our promotion strategy.”
Samu Laine, Designer, Scandinavianoutdoor.com
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Thank you!
RAPIDCAMPAIGN.COM