How to have a successful trending campaign in twitter
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How to build a successfulcampaign on twitter?
Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
Twitter Trends
A trend on Twitter refers to a hashtag-driven
topic that is immediately popular at a particular
time.
A hashtag is a keyword or phrase that is
preceded with a pound (#) sign, as
with #StyleTurf or #jaihind.
Trends are determined by an secret algorithm
that monitors hot subjects based on who you
follow and where you’re locate
Why twitter campaigns for brands?
Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
Twitter has upwards of 500 million users
and around 190 million unique
visits every day
Interaction through Twitter is usually public
and if you’re creative then
even your initial contact can
create internet fuss!
Economical way of branding and
marketing compared to
traditional media and the reach
can be targeted.
Brand Impression is established and top of the mind recall when my TL is talking about the hashtag.
prelaunch activity of the beer shampoo.
#OnlyManCan Hashtag intended to build an element of humor.
The engagement level were so high that we trended in India and
worldwide No 1 as it went viral. We started with conversations with
the people and the top tweeples,celebs joined the party.
Case Study :- Out of the Box Twitter Campaign
#OnlyManCan - @ParkAvenuespeak
Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
#StyleTurf4Men
#StyleTurf4Girls
#Philips
#styleturf
Philips #Styleturf Campaign
Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
#SMWBangalore
Paid trends
For Twitter Ads, there are
certain restriction for usage in India as the account
has to be created with a US credit card as they haven't
activated transactions through INR.
Currently the Twitter Ads cannot be
done directly with the
company in India.it has to be routed to a agency
who is authorized to
handle twitter Ads.
The Minimum budget is $10,000
which has to be given in Advance.
Promoted tweet :- cost
per engagement: 6 cents -20
cents.
What makes a twitter campaign successful?
Some sure shot methods of having a successful twitter trending campaign are :-
Engaging the active tweeples with conversations and build engagement..
Build a innovative twitter contest rather than the usual quiz, maximum RT or maximum tweet contest.
Gratify the winners with an experience based prizes rather than giving out goodies so that the experience also create engagement and buzz in the twitter verse.
#SMWBangalore
Twitter Campaign Fad
Commercials is valued rather than
conversations
Unethical ways of trending
Cost Per Tweet
Nivedith007
@nivedithg
www.nivedithg.com#SMWBangalore