How to Harness the Opportunity around Digital Information Products - Neil Hartley
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Transcript of How to Harness the Opportunity around Digital Information Products - Neil Hartley
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©2011 ClickBank All Rights Reserved. 1
Neil HartleyDirector of Business Development
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How to Harness the Opportunity Around Digital Information Products
©2011 ClickBank All Rights Reserved. 2
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How Does It Work?
©2011 ClickBank All Rights Reserved. 3
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ClickBank By The Numbers
©2011 ClickBank All Rights Reserved. 4
35,000 + TRANSACTIONS PER DAY
40%INTERNATIONA
L SALES
50,000+ PRODUCTS &
HUNDREDS OF NICHES
UP TO 75% COMMISSIONS
$1.7 BILLION + PAID OUT ON TIME EVERY TIME
100,000+ ACTIVE
AFFILIATES AROUND THE
WORLD
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Why Promote Digital Information Products?
©2011 ClickBank All Rights Reserved. 5
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Why Sell Digital Information Products?
©2011 ClickBank All Rights Reserved. 6
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Profiting from Partnerships with Digital Information Products
©2011 ClickBank All Rights Reserved. 7
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Coming Soon (Q3): Vendor Joint Venture
©2011 ClickBank All Rights Reserved. 8
• Monetize your partnerships• Earn more on each sale• Control revenue share
“ClickBank's JV feature makes great sense. It
allows me to run profitable
partnerships all while saving time and money."
Kristof Lindner, LPeMedia
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Coming Soon (Q3): Affiliate Joint Venture
©2011 ClickBank All Rights Reserved. 9
• Incentivize mentors• Earn more with larger lists• Create profitable partnerships• Control revenue share
“ClickBank's new Joint Venture platform allows us
to automatically split royalties we pay out to
partners without the hassle and worry of making payments on time."
Francis Wolff, Flow Media
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2011 New Features: PitchPlus™
©2011 ClickBank All Rights Reserved. 10
“PitchPlus has proven to be extremely profitable and
rewarding for our business and our customers."
Rob Poulos, Fat Burning Furnace
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2011 New Features: Mobile
©2011 ClickBank All Rights Reserved. 11
“ClickBank has provided us with a unique and effective
channel for reaching an audience of mobile savvy
individuals.”
Adam Horwitz, Mobile Monopoly
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• Accept payment in 14 currencies• Sales to customers in 200+ countries• Full language translation (German, French, Spanish),
more to come in 2011• Best Seller Program• Global trade shows & events• ClickBank Exchange
©2011 ClickBank All Rights Reserved. 12
International Expansion
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©2011 ClickBank All Rights Reserved. 13
Opportunities: Broadening Niches
What this means for YOU
• New niches• Attracts more affiliates• More product options• Streamlining upsell process• MORE SALES
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©2011 ClickBank All Rights Reserved. 14
Opportunities: Channels and Distribution
What this means for YOU
• More ways for products to be distributed• Additional traffic, advertising and
promotional opportunities, media buying• Additional verticals
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©2011 ClickBank All Rights Reserved. 15
Opportunities: Strengthening the ClickBank Brand
• New York Times Bestseller
• #1 USA TODAY Bestseller
• #1 Wall Street Journal Bestseller
• #1 BarnesAndNoble.com
• #1 Amazon.com
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5
©2011 ClickBank All Rights Reserved. 16
BUSTED!
ClickBank Myths
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MYTH #1 ClickBank does not
offer translation help.
©2011 ClickBank All Rights Reserved. 17
TRUTH:ClickBank has a new program in
place called the Best-Seller program, designed to help move
best-selling products from English markets into foreign markets.
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MYTH #2 Experienced
vendors new to ClickBank receive limited launch help.
©2011 ClickBank All Rights Reserved. 18
TRUTH:ClickBank now has a Client
Development Department that is dedicated to helping experienced
vendors seamlessly launch on ClickBank, from account setup to
system integration.
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MYTH #3 ClickBank fraud
protection is outsourced.
©2011 ClickBank All Rights Reserved. 19
TRUTH:
ClickBank’s sister company, Kount, is a fraud protection system and is
the same system used by Chase Paymentech. World-class fraud protection not only mitigates
fraud, but improves conversions by allowing a higher number of
legitimate purchases to be processed.
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MYTH #4 Affiliate administration
is the sole responsibility of the vendor.
©2011 ClickBank All Rights Reserved. 20
TRUTH:Many vendors choose ClickBank
for the ease of affiliate administration. ClickBank tracks all
orders, pays affiliates on time, every time.
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MYTH #5 Physical shippable
media is not allowed or available to promote on ClickBank.
©2011 ClickBank All Rights Reserved. 21
TRUTH:Although many vendors are still
under the impression that ClickBank only allows digital
downloadable products, in fact, ClickBank allows and sells a wide
variety of shippable media products, including physical books
and DVDs.
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©2011 ClickBank All Rights Reserved. 22
Questions?
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©2011 ClickBank All Rights Reserved. 23