How to hacking creativity through neuroscience?

FLAGCX + Adam Horowitz, MIT Neuroscientist presents

Neuroscience - Meta-thinking - Self-Curatorship - Radical DIY Learning

First step: Neuroscience Science is one of the humanity’s greatest achievement. We must awake up to the fact that we have to be part of the story, thinking about science, and thinking about the meaning of science

as it applies to our world.

"Focus on the brain as the primary biological substrate for awareness”Anil Seth, Cognitive and Computational Neuroscientist, Editor-in-Chief of Neuroscience of

Consciousness Journal

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adam horowitz MIT Neuroscientist

conscious + creativity + meditation + empathy

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¡AHA! moment

Connection, Incubation and Insight

Opposed to logic, specific attention, external distractions

Non-Judgmental Flow State, Disruption and TMS Suppress left front-temporal lobe

Full brain function, high order processes, and Nootropics

Connectome - Mind Wandering - Attention - Neuroplasticity - Mirror Neurons Original / Fluent / Flexible / Elaborate

Second step: Meta-thinking / Consciousness The art of asking why and attempting to look beyond what you see on the surface.

Let’s search inside in the mind and the heart who you are - and who you want to be.

"Self-Awareness engages the neocortex (the thinking brain) in the process of emotion. It is going beyond insight into one’s moment-to-moment emotional experience; it expands into a broader domain of “self”.

" Chade Mang-Tan, Founder of Google Search Inside Yourself Institute

Second step: Conscious meditation 2min - Who you are Memories, learnings, experiences, choices, pains, etc.

2min - Who you want to be Dreams, desires, experiences, motivations, etc.

Third step: Curation Curator is the person who select, filter, interpret, organize. The word is derived from latin, and

means 'taking care’. We need to get into the habit of collecting information that’s all around us so our brains have something to work with (repertory).

Minimalism.

"In-Betweenness is a fundamental condition of our times" Homi K. Bhabha, Director of the Humanities Center at Harvard University

Don’t relax: Uncomfortability is the New Convenience

It's not just about the data, but about how we change, tweak and making better choices

based on the findings of that data

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Creative Draft

Brand:

Context

Proprietary & Confidential. FLAGCX, The Creative Disruption Network / IPG. Interpublic group of companies (NYSE:IPG)

Idea

How it's going to work Ways to activate

Worldly

Wildly50

105

01 idea

5 5

Worldly

Applicability How broad is the concept? Feasibility Level of (presumable) operational efficiency

Wildly

How unseen is the idea How risky / unknown?

Level of excitement and uncertainty

Competitive Advantage Innovative

02 idea

Potential Matrix

Pills to Boots Fun Wow EmotionalSmart

the wasa framework

I. Repertory New combination

of elements Mental inventory

2. Sensibility Ability to see relationships

Vision

Sources of Creativity and Self-Development

@FLAGCX: welcome + language program

Let’s curate ourselves :)

NewCuriosities

AdvancedKnowledges

SpecificKnowledges

GlobalContexts

NewCuriosities

AdvancedKnowledges

SpecificKnowledges

GlobalContexts

NewCuriosities

AdvancedKnowledges

SpecificKnowledges

GlobalContexts

1. Knowledge 2. Design / Frameworks 3. Curatorship / Contemporary Art 4. Skate 5. Field

1. Roadtripping 2. Urban Exodus 3. Physics 4. Street Culture 5. Artificial Intelligence

1. Advertising 2. Art Market 3. Virtual Reality 4. Code + IoT 5. Project MGMT

1. Science / Nature 2. Politics 3. International Relations 4. Creative Economy 5. Fashion

NewCuriosities

AdvancedKnowledges

SpecificKnowledges

GlobalContexts

1. MIT Neuroscience 2. IDEO 3. 032c / Bienais 4. Desillusion Magazine 5. K-Hole

1. Roadtrippers.com 2. PL & Y 3. Poli-USP 4. Hypebeast / Highsnobiety 5. Singularity University

1. Contagious Magazine 2. Art Basel 3. Reddit / The Verge 4. Code.org 5. Forbes / Fast Company

1. Wired 2. The Economist 3. FGV 4. Monocle / Vice 5. Dazed

NewCuriosities

AdvancedKnowledges

SpecificKnowledges

GlobalContexts

Fourth step: Radical DIY Learning Radical DIY learning is the way to bring order to inner magical and chaos

and start acting for your own purposes and bring method and commitment to your self-development.

"To make a collection is to find, acquire, organize and store items. It is also, inevitably, a way of thinking about the world."

Hans Ulrich Obrist, Curator

Self-school Radical DIY Learning Matrix

Nanodregree / Slash / Slash Culture

Deep Repertory

Act Develop

Clear Meditation Sensibility

less conscious

less fragmented

less horizontal

less transparent

less truthful

the world will never be…

less data

less technology

the world will never have…

change slowlythe world will never…

vision = sensitiveness (data + reverse engineering + logic)

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