How to guide - studentrecruitmentsystem.com Specification...What is SRS? EMG Student Recruitment...
Transcript of How to guide - studentrecruitmentsystem.com Specification...What is SRS? EMG Student Recruitment...
Take your student
recruitment process
to the next level
Take responsibility
of your leads
Discover how effective
recruitment can be
www.studentrecruitmentsystem.com
What is SRS?
EMG Student Recruitment System
(SRS) is a web-based, user friendly
recruitment system which is custom-built
for the education industry.
The function of SRS is to support
conversion from the first contact from a
potential student to an actual admission.
By using the system in day-to-day
communication, you’ll increase lead
conversion rates and gain a clear
overview of the institute’s marketing
activities.
We want to help you make student
recruitment efficient and effective by
offering an affordable solution to
managing prospective students and
inquiries.
With more than 13 years of experience
in the industry, we understand how
crucial it is for you to connect with
prospective applicants. Our product
facilitates simple, quick, and structured
communication. Additionally, you are
provided feedback and data concerning
marketing initiatives.
Student recruitment involve a number of
steps and actions to keep your prospects
interested and eventually become
students.
SRS help you to keep track on all your
actions in a professional manner. It will
help you to automate, control and
measure the ROI of your marketing
process.
We provide you with one system that
gather all your processes into one.
One integrated system for your entire lead
management process
Educations.com Media Group – EMG
is a leader in educational marketing,
operating the world's largest search
engines for education and training. We
work with 4,000 education providers in
35 countries, to help over 2 million
students find their ideal program every
month.
Our global head office located in central
Stockholm is far from the living room
where it all began in 2001. With local
offices in Copenhagen, Helsinki,
Mannheim and Oslo, we continue to
grow with plans to open offices in
London, New York, Singapore and
Australia in the near future. EMG is
partly owned by Novax, the investment
company of Axel Johnson. Read more
about the group at our homepage.
During the fall of 2012 EMG took another step
towards its vision to help everyone in the world
find their future education by collaborating with
universities to develop our specialized CRM-
system for the education industry: Student
Recruitment System (SRS).
The service was launched in January 2013 and
today is used by clients from all segments of the
education industry.
Our SRS helps schools to be effective in all their
processes within student recruitment, and
provides an overview on how different marketing
channels deliver value.
Educations.com Media Group: The Company Behind SRS
Did you know that…
Source: Studentum.se User Survey 2012
Communicate in a fast, relevant, and
professional manner with prospective
students.
SRS collects incoming data from all
marketing channels that school uses and
merges these into one inbox. From the
inbox users can filter data to save time
and use our email template to ensure
unified and professional communication
between the school and the student.
Communicate Effectively
Communicate Effectively:
Inbox
The message inbox gives you an overview of your incoming messages and allows you to
process messages quickly and efficiently.
Key features:
• Get an overview of new and incoming message and structure it easily to reduce
manual work.
• Filter the data depending on which segment you will reach out to.
• Keep track of all interactions by creating reminders.
Communicate Effectively:
New messages
Reach the right target group with the
right message at the right time.
Key features:
• Build your own templates by using
easy drag-and-drop editor.
• Use your already custom-built
Mastertemplates to ensure unified
and professional communication.
• Set up Auto Reply on enquiries from
specific channels at the right time to
turn more prospects into applicants
and increase the number of students.
SRS Dashboard provides you an overview of your enquiries, candidates and channels.
This will help you to manage and plan your day-to-day work and make it more efficient.
Structure Your Daily Work
Manage Your Incoming Enquiries
The enquiry list view gather all enquiries in one flow.
Key features:
• Set up and save filters for specifik groups of enquiries.
• Take actions on your filtered enquiries to prevent loosing prospective students.
• List and reach out and follow up to all your dropped enquiries.
Overview Your Candidates
The candidate list view is designed to save all data about your candidates.
Key features:
• Filter the data depending on which candidate you request more information about.
• Get to know your candidates by demographic variables.
• With help from the candidate timeline you are able to see every action since he first
entered the system. This will help you to personalize and improve your relationship
with your candidates.
Know the ROI of each marketing channel
and optimize the effectiveness of your
marketing.
Within SRS, you are able to follow a lead
from initial contact until student
conversion. This process provides you
with highly relevant statistics so that you
may monitor your marketing channels
and internal workflow.
Higher Return On Investment
Higher Return On Investment:
Marketing Analytics
Marketing Analytics give you an overview
of revenue and costs per channel for a
selected period.
Key features:
• Channel ROI: Student income - cost
per channel.
• Channel Income: Income per primary
channel calculated by number of
students.
• Channel Costs: Cost per channel
partitioned over selected period.
Make smart business decisions for your
organization based on updated and
segmented data from your recruitment
activities.
SRS Reports provide you with an
overview of key metrics. It automate data
collection, processing and reporting and
deliver the right information for you.
It is easy to use the compare function so
you can analyze content and therefor
improve your recrutiment activities.
Improve Decision Making
Improve Decision Making:
Channel Performance
Channel Performance displays enquiries
per channel filtered by phase. This will
help you forecast for future investement.
Key features:
• See how many enquiries,
applications, admissions and
students each channel perform.
• Cross Channel Enquiries: See
Enquiries per secondary channel for
each primary channel.
• Channel Conversation Rate
• Channel Drop Rate
Improve Decision Making:
Prospect Activity
Get to know your prospects and
candidates to help you predict behaviour.
Prospect Activity contains demographic
reports on your prospects and their
enquiries.
Key features:
Variables included but not limited to:
• Inflow enquiries per month
• Educations
• Residens place
• Start date
• Age
• Gender distribution
• Drop reasons
Improve Decision Making:
Communication Statistics
Get an overview on how you communicate with your candidates.
Use the compare function to get a side-by-side comparison with previous years to
evaluate, save time and make your communication more efficient over time.
Get in Touch: Email: info@emg-srs-com
Phone: +46 8 509 106 93
Mailing Address: Box 7165
103 88 Stockholm
www.studentrecruitmentsystem.com
Visit Us: Hovslagargatan 3,
111 48 Stockholm, Sweden