How to Grow Your Business with Facebook Pages
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Transcript of How to Grow Your Business with Facebook Pages
8/13/2019 How to Grow Your Business with Facebook Pages
http://slidepdf.com/reader/full/how-to-grow-your-business-with-facebook-pages 1/17
Marketing Small Businesseswith Facebook
8/13/2019 How to Grow Your Business with Facebook Pages
http://slidepdf.com/reader/full/how-to-grow-your-business-with-facebook-pages 2/17
Introduction
• Do you have a Facebook business page?
• If not, you’re missing out on a huge marketingopportunity
• Don’t give your competitors an easy advantage
8/13/2019 How to Grow Your Business with Facebook Pages
http://slidepdf.com/reader/full/how-to-grow-your-business-with-facebook-pages 3/17
Creating a Business Facebook Page
• Facebook changes the ay peop!e do business
• Creating a page on!y takes five minutes
• "aintaining it can be a !itt!e tougher
8/13/2019 How to Grow Your Business with Facebook Pages
http://slidepdf.com/reader/full/how-to-grow-your-business-with-facebook-pages 4/17
Before #ou Begin
• #ou don’t need much to get started
• Facebook pages are free to businesses
• Do not promote your business on your persona!
profi!e page
8/13/2019 How to Grow Your Business with Facebook Pages
http://slidepdf.com/reader/full/how-to-grow-your-business-with-facebook-pages 5/17
Before #ou Begin
• "ake sure you have t o genera! photos in mind
• $ave a vision, theme, or idea for your page
• "ake it easier to create your page % kno hatyou ant to do ith it
8/13/2019 How to Grow Your Business with Facebook Pages
http://slidepdf.com/reader/full/how-to-grow-your-business-with-facebook-pages 6/17
Core Frame ork
• &isit facebook'com(pages % )Create Page*
• +e!ect your cover photo % one of the mainbenefits of Facebook Pages’ ne format
• +e!ect a profi!e picture % e'g' business !ogo
8/13/2019 How to Grow Your Business with Facebook Pages
http://slidepdf.com/reader/full/how-to-grow-your-business-with-facebook-pages 7/17
Core Frame ork
• Fi!! in the bout section % e-p!ain hat yourbusiness does, inc!ude a !ink to your ebsite
• .rgani/e apps % choose hich apps are foundfirst
• +et mi!estones % use to sho ma0or events foryour company
8/13/2019 How to Grow Your Business with Facebook Pages
http://slidepdf.com/reader/full/how-to-grow-your-business-with-facebook-pages 8/17
Core Frame ork
• +tar, $ide and Pin % take contro! over hat’ssho n, and ho !ong it’s sho n for
• 1our around the dmin Pane! % rep!y tocomments, make changes, create ads, etc'
• 2nab!e messages % customers can contact youabout issues and concerns, private!y
8/13/2019 How to Grow Your Business with Facebook Pages
http://slidepdf.com/reader/full/how-to-grow-your-business-with-facebook-pages 9/17
Core Frame ork
• "anaging the ctivity 3og
4 &ie , manage, organi/e your hidden and pub!ic posts
4 +ort stories by comments, posts, and pictures
8/13/2019 How to Grow Your Business with Facebook Pages
http://slidepdf.com/reader/full/how-to-grow-your-business-with-facebook-pages 10/17
Best Business Practices
• Best times to post are hen peop!e aren’ttypica!!y at ork
• Posting one or t o times a day increases userengagement
• 1he shorter the post, the s eeter it is
8/13/2019 How to Grow Your Business with Facebook Pages
http://slidepdf.com/reader/full/how-to-grow-your-business-with-facebook-pages 11/17
Best Business Practices
• sk 5uestions6
• "ake them fi!! in the b!ank6
• 7no your key ords and ho to use them
• 7eep it simp!e
8/13/2019 How to Grow Your Business with Facebook Pages
http://slidepdf.com/reader/full/how-to-grow-your-business-with-facebook-pages 12/17
8sing a "arketing Consu!tant
• sk the right 5uestions
4 $o !ong have you been using Facebook, and hy?
4 9hat do you use your persona! Facebook page for?
4 9hat is your socia! media background?
8/13/2019 How to Grow Your Business with Facebook Pages
http://slidepdf.com/reader/full/how-to-grow-your-business-with-facebook-pages 13/17
8sing a "arketing Consu!tant
• sk the right 5uestions
4 Do I need to be on Facebook and every other site?
4 $o do you measure your resu!ts for your o n page?
4 9hat e-act resu!ts can you promise me?
8/13/2019 How to Grow Your Business with Facebook Pages
http://slidepdf.com/reader/full/how-to-grow-your-business-with-facebook-pages 14/17
8sing a "arketing Consu!tant
• sk the right 5uestions
4 Can I cut out my off!ine marketing no that I’m onFacebook?
4 $o much i!! it cost to set up my Facebook page?
4 $ave your ritten on!ine content before?
8/13/2019 How to Grow Your Business with Facebook Pages
http://slidepdf.com/reader/full/how-to-grow-your-business-with-facebook-pages 15/17
8sing a "arketing Consu!tant
• sk the right 5uestions
4 9i!! this fi- the prob!ems my business is having?
:o6 ny consu!tant te!!ing you other ise isn’t interested in
genuine!y he!ping you
8/13/2019 How to Grow Your Business with Facebook Pages
http://slidepdf.com/reader/full/how-to-grow-your-business-with-facebook-pages 16/17
Conc!usion
• Create an account and get started6
• 1ap into the huge potentia! !ying ithinFacebook
8/13/2019 How to Grow Your Business with Facebook Pages
http://slidepdf.com/reader/full/how-to-grow-your-business-with-facebook-pages 17/17
Get Started Now
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