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From Big Idea To Implementation Excellence

Strategic Execution In Changing Economic Times

(Or ... why the recession wont last forever and what you should be thinking and doing right now!)

17th October 2009

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Big strategic ideas are plentiful. It’s execution of

these ideas that’s difficult. In the year 2000, 20%

of CEO’s of the top 200 USA companies left early

and involuntarily because of failure to

successfully execute agreed strategies.

Source: Ram Charan

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The Global Economic Crisis

… South Africa followed in about

August 2008

... was triggered by the USA coming off it’s December 2007 peak.

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What Is Strategic Execution In Tough Times?

Rapid reaction.

Tough decisions.

Look ahead at all times

Because sunny times will

always follow!

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Meanwhile Never Forget …

The bike race is won in the mountains.

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Riding In The Mountains Is About Planning & Attitudes

Future cycle phases

August ‘08

August ‘09 April 2011

July 2013

May 2014

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Winning In The Mountains

Needed … a keen sense of competitive anticipation; know when to switch gears!

Move fast: Cost Cash Re-budget

Focused execution:

Sales Frequent

measurement How have

customers changed?

Take initiative now

Set new rules of the game

Theme 1 Theme 2 Theme 3 Theme 4

“10 months” “12 months” “15 months”

First to the summit

“20 months”

The Growth Imperative for District 74 Southern Africa

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Southern Africa Long-Term Trends

Green line = number of clubs Red line = number of membership payments

Note: each member pays 2 x per year (6-monthly

subs to USA)

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Southern Africa Number of Clubs

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India Number of Clubs

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UAE Number of Clubs

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SW Australia Number of Clubs

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Southern Africa Long-Term Trends

Green line = number of clubs Red line = number of membership payments

Note: each member pays 2 x per year (6-monthly

subs to USA)

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The Drive For Self Improvement

“During tough economic times in the USA, full-time

programme enrollment increases, part-time

weakens and some companies reduce executive level

education. In South Africa, where MBA’s are mostly

part-time, we are on a 20-year positive cycle and the

last 2 years have both shown growth.”

Source:Business School Dean

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Never Forget …

The bike race is won in the mountains

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Questions Facilitators for Group 1-5

Facilitators for Groups 6-10

What is preventing us from growing?

Why should we grow?

Where will we get (people) capacity from, in order to grow?

How do we convert more enquiries / leads to members?

How do we retain more members?