How to grow a social media fan base from scratch!

Gracia SerranoContent Marketing UC San Diego ExtensionSummer 2016

Are you in need of advice?

Keep Focus!

Choose the right

social media

channels

Become unique

Don’t forget your

competitors

Start fishing for followers

Aim for a long term relationsh

ip

Is social advertising for you?

Are you a new brand? Do you lack of online presence? Then, you need to start working soon, and you need to take advantage of every available advice out there to grow your social media fan base ASAP!

Cross-promote

your accounts

How much is too much?

Have a strategy and stick to it! Have patience and persevereDecide which social media

channels you want to have presence on Ask yourself where your target

market is and where your content will fit the bestMake sure you grow that social

media fan base with every post you make!

There is no right or wrong when choosing your social media networksIt depends on how you tailor

your content to your specific target market on that specific social media channelJust remember to always keep

in mind who your target market is and what type of content you’ll be producing!

What do I mean when I say “keep focus”?

Keep track of your competitorsBuild great content!

Differentiate yourself from the competitionYour posts shall stand out, so

work hard on them!Be consistent and originalUse all available tools, ex. Buffer

Check out what’s working for your competition! research what’s trending and identify your competitors Check their websites one by one

or use BuzzStream to pull in their social media profiles and email addressesThe Pages to Watch feature in

Facebook will let you check on the growth of your competitors’ followers, it will also show you how many times they’ve posted and the engagement they got from their posts.

Be “unique”

Yey! Let’s have a long-term relationship

Here is a link of a step by step guide on how to start getting followers on each of the top social media channels, provided by Matthew Barby, Global Head of Growth & SEO at HubSpot

Don’t settle with followers! Work hard to keep the

interest of your community and increase the chances to build a successful social media pageTake advantage of the

power of influence in social marketing

“Fish” for followers

Cross-promote your social accounts

Don’t focus on the amount of likes!Consider spending most

of your budget on your current fan base: they’ll increase the chance to drive traffic to your website and they’ll share your posts

Ask your users to follow you on your social media channels through add in exit pop-upsThese pop-ups are triggered

whenever anyone attempts to leave your website

Social advertising

So… easy, right?Have a strategy and make your

project your priority Take advantage of all the tools you

have at your disposal Focus on your target market when

creating your contentEncourage participation of your

followers, seek their engagement while having fun, and you’ll see your efforts will pay off!

Questions…

1)Have you use any great free tool that you would like to share with us related to any of the points I discussed in the presentation?

2)Do you have any other advice you would like to share with the rest of the class, that you either have applied to grow your social media fan base or that you know is effective for that matter.