How to go about building great products? -  Kaushal Sarda (CEO) -  Achintya Gupta (Director)

Who we are?

We help enterprises and growing startups build consumer facing products

We work with Enterprises and Big Brands

We also work with fast growing Start-ups

What is this session about?

Understanding the basics and best practices of what goes into building a product

Who needs this workshop?

§  Future Entrepreneurs planning a tech startup §  Future Product Managers in startups and enterprises §  Anybody else interested in learning how tech

products are built

But why do I need to 'learn' building a product? §  It is not just about engineering.  §  Products are different from applications. They evolve

and grow and scale §  Most of the entrepreneurs think a tech product startup

is 'Having a idea and hiring a developer' §  Most of the product managers think 'I need to know

my business strategy and the tech team will take care of rest'

What will we do today?

§  Start with a product idea §  Learn about crafting out an MVP out of it §  Create wireframes for the MVP §  Understand what will go into building the MVP §  Understand what comes after an MVP is out

Part 1: #Scoping out an MVP from your product idea

What is an MVP? (Minimum Viable Product)

Why do you need MVPs

§  Quick time to market §  Feedback before you burn out too much

How to scope out an MVP?

§  Start with a bigger picture but find what features are absolutely most required and quickest to build

Exercise: #Let’s scope out an MVP of your product Idea

Part 2: #Building Wireframes

What are wireframes?

Why wireframes?

But aren’t designers supposed to create them?

Wireframing tools?

§  Paper and pen §  Powerpoint §  Balsamiq §  …

Exercise: #Let’s build wireframes of your product idea (MVP)

UCD Design Process

Part 3: #Building the MVP

Models for getting products built?

§  Hire your own team §  Find a good product partner to whom it can be

outsourced §  Hybrid

Engineering methodologies

Exercise: #Let’s look at how will you build your MVP Products

What after an MVP?

§  Getting product-market fit §  Achieving scale

Getting product-market fit?

§  How to get market feedback? §  Choosing the right direction of your product

Achieving Scale?

§  Is your product ready for scale?