How To Get

Your Channel Management Right?

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Introduction A prudent distribution, pricing and revenue

strategy is the need of the hour!

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Hoteliers update

their rates up to 5 times a day to secure occupancy levels.

DID YOUKNOW ?

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Ensure that your rates are consistently reflective of market conditions.

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Identify Your Customer

Identify your target audience

Build a whole personality

profile

Market your property at

right avenues

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Revamp Your Website

» Make it user-friendly» Have clear descriptions, photos and

directions» Integrate a booking engine to invite

viewers to book direct» Invest in Search

Engine Optimization (SEO).

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» Distribute inventory to multiple sales channels.

» Identify a few essential online channels- Expedia, booking.com, or more local websites?

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» Design a long-term strategy.» Identify prospects on Facebook,

Twitter, YouTube» Assess your hotel’s reputation

through online reviews. » Respond to reviews and

feedbacks. More so for negative ones

Get Social

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Price Shopping» Know your competitors.» Research the most competitive rate.» Position your rate accordingly

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Expand

» List a set of additional websites to target your guest

» Invest in channel management technologies.

» Ensure rates are accurate across all websites .

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Invest in Digital Marketing

» Attract guests with the right promotions.

» Place your marketing messages and advertising across the most relevant websites

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Switch to Automated Channel Management

» Access to market data.» Make quick and informed rate

decisions.» Manage rate and inventory

allocation automatically.

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Pillars Of Effective Channel Management5

Know your product, competitors and the market

KnowledgeGather business intelligence to analyze understand your position

Data

Ensure rate & inventory allocation is updated in real-time to maximize bookings

Access

Market the hotel to the right audience to increase reservations

ExposureUse market analytics to optimize RevPAR through effective allocation

Analysis

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Important Pins

» Continually reassess and analyze hotel data.

» Focus your market and develop stable revenue streams.

» Be adaptable to market changes.

15

YouThank

UK Sales Office:eRevMax Ltd.28 Leman StreetLondon E18ER, United Kingdom

Tel: +44 (0) 20 7422 7528Fax: +44 (0) 44 (0) 20 7265 5100E-mail: uk@erevmax.com

US Sales Office:eRevMax Inc.

37 North Orange Avenue, Suite 500Orlando, Florida 32801, U.S.A

Tel: +1 (321) 251 6559

Fax: +1 (321) 206 8630 E-mail: usa@eevmax.com

Visit us at www.erevmax.com

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