How to Get to the Top of

Google's Local Search Results

"Copyright 2014, Healthcare Success Strategies. All Rights Reserved."

Stewart Gandolf,

CEO and Co-Founder● National speaker to thousands of healthcare clients across North America

● Over 18 years experience consulting for healthcare providers and

corporations

● Speaker at numerous professional meetings, including Cleveland Clinic,

American Academy of Facial Plastic and Reconstructive Surgeons,

American Association of Orthopedic Executives, Pri-Med, Mentor

Corporation and Lumenis Corporation

● Author and expert resource for the Wall Street Journal, Medical

Economics, Dental Economics, Optometric Management and Physicians

Practice magazines

● Personally consulted for over 1,457 healthcare clients

Kathy Gaughran,

Senior Marketing Strategist

● Twenty years of healthcare marketing experience

● Created successful marketing plans and campaigns for all types of

healthcare marketing professions and specialties

● Speaker at many seminars and conferences nationwide

● Author of numerous articles on healthcare marketing

● Former Marketing Director for Syneron, Brilliant Blue and others

Steven Jacobs,

SEO Analyst and Manager

● Oversees long term SEO strategy

● Helping healthcare practices and hospitals rank in search results

● Specializes in staying on the cutting edge of a constantly changing industry

● Develop SEO strategies to build an audience, increase website traffic and generate qualified

leads that yield long term success.

Aside from healthcare online marketing strategies, Steven also runs one of the Top 100 Most

Influential Music Publications in the World. His website currently receives more than 750,000 visitors

each month.

Frequently Used Words

“The Carousel”“Online Directories” “NAP”

● Name (Business)

● Address

● Phone Number

“Citation”

A citation is any mention of your business out on the web,

with or without a link. It can come in various forms:

● Company Name, by itself.

● Company name & phone number.

● Company name, phone number, & address.

Internet Usage Statistics

● 100 billion searches per month

● 33 million searches each day

● 70% of appointments that come from the

internet, start with search engines

● Online search for health information is the

3rd most popular online activity (email and

search engines are #1 & #2)

Healthcare Local SEO Statistics

● Healthcare is one of the Top 5 Local Search categories on

the Internet

● Local SEO influences over $280 billion for healthcare

each year

● 30 billion mobile searches a year, 12 billion are local

Local Search History● Back in 2012, Google put local results at the forefront of search

● Local Directories make up 50% of the local search market

What does

Local SEO

look like?

7 Pack

Most Common Errors In Local SEO

● Over 50% of online listings have errors

● 49% of practices never update their local listings

o Moved location

o Update pictures

o Changed phone number

So why are there so many errors?

...It’s confusing

Errors on Local Listings Lead To...

● Lost Revenue

● Poor Brand Image

● Poor Customer Service

● Staff Inefficiencies

Other Negative Ranking Factors

● Listing has false business information

● Keyword stuffing in business name

● NAP isn’t consistent

● Incorrect business category

● Duplicate listings of same address

● Malware on website

● No crawlable NAP on website

Local SEO Ranking Factors

Your Reputation Matters

● 88% of consumers trust online reviews as

much as personal recommendations

● Healthgrades is the most commonly used

site with 43% of visitors turning here first.

Yelp is second with 34%.

Pigeon Local SEO Update

“The new local search algorithm ties deeper into their web search

capabilities and improves their distance and location ranking

parameters.”

● Local directory sites are getting better visibility in

Google’s search results.

● Fixed the “Yelp Problem”

● Less “7-Pack Displays”

Pigeon Fixed The “Yelp Problem”

Before After

Pigeon Also Boosted Other Directories

What Else Can You Do To Optimize Local SEO?

Homepages are one of the most important pages on your website

● Homepage Redirections and Canonicalization

● NAP and Visible Text

● On-Page Optimization

● Logo Optimization

● Schema

● Phone Number Structure

● Mobile Website

● Proper External Linking

● Image SEO

● Website Speed

● Social Media Presence

The Future of Local SEO

● Local results will become more prevalent

● Positive reviews will be more important

● Local SEO will be influenced by mobile SEO

● Google’s properties to dominate Google

● More carousel results

● Less 7-Packs

● National SEO to get trickier

Time For Some Local SEO Audits

http://kahndermatology.com/

http://www.millervein.com/

Free 15 Minute Local SEO Evaluations

If we didn’t get to your website for the free 15 minute

evaluation, schedule a FREE 15-minute evaluation.

● Local Directory Evaluation

● Local SEO Audit

● Website Audit

Info@healthcaresuccess.com

800-656-0907, Option 1

SEO Packages