How To Get Sales And Marketing On The Same Page
-
Upload
workbookscom -
Category
Business
-
view
1.314 -
download
0
description
Transcript of How To Get Sales And Marketing On The Same Page
![Page 1: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/1.jpg)
How to getsales and marketing
on tHe same page
![Page 2: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/2.jpg)
SaleS and Marketing Should work cloSely, but Sadly, 87%
of the terMS they uSe to deScribe each other are
negative.
![Page 3: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/3.jpg)
SaleS and Marketing Should work cloSely, but Sadly, 87%
of the terMS they uSe to deScribe each other are
negative.
the right crM can bring their battle to an end!
![Page 4: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/4.jpg)
Would you like to see...
![Page 5: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/5.jpg)
Would you like to see...the number of qualified leads rising...
![Page 6: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/6.jpg)
Would you like to see...the number of qualified leads rising...Your cost of sales falling...
![Page 7: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/7.jpg)
Would you like to see...the number of qualified leads rising...Your cost of sales falling...the length of the sales cycles shrinking?
![Page 8: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/8.jpg)
Would you like to see...the number of qualified leads rising...Your cost of sales falling...the length of the sales cycles shrinking?
We bet you Would!
![Page 9: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/9.jpg)
The righT CrM Cando This for you...
![Page 10: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/10.jpg)
The righT CrM Cando This for you...
With a little bit of planning... And a bit more co-operation
![Page 11: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/11.jpg)
With a little bit of planning... And a bit more co-operation
You can change the way your sales and
marketing teams talk
The righT CrM Cando This for you...
![Page 12: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/12.jpg)
There’ll be no more...
![Page 13: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/13.jpg)
There’ll be no more...
We generaTe leads, buT sales don’T folloW up
![Page 14: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/14.jpg)
There’ll be no more...
We generaTe leads, buT sales don’T folloW up
or
markeTing pass on leads ThaT are noT qualified
![Page 15: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/15.jpg)
automated lead allocationWITH...
![Page 16: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/16.jpg)
automated lead allocationWITH...
Easy-to-see
salesforecasts
![Page 17: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/17.jpg)
automated lead allocationWITH...
Easy-to-see
salesforecasts
Fullend-to-endcustomerpicture
![Page 18: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/18.jpg)
automated lead allocationWITH...
Easy-to-see
salesforecasts
Fullend-to-endcustomerpicturePutting sales and marketing on the same
page...
![Page 19: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/19.jpg)
automated lead allocationWITH...
Easy-to-see
salesforecasts
Fullend-to-endcustomerpicturePutting sales and marketing on the same
page...
Deliveringmore
revenue!
![Page 20: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/20.jpg)
Follow our DOS and DON’TS to create office harmony...
![Page 21: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/21.jpg)
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers
![Page 22: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/22.jpg)
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning
![Page 23: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/23.jpg)
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals
![Page 24: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/24.jpg)
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves
![Page 25: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/25.jpg)
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!
![Page 26: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/26.jpg)
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads
![Page 27: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/27.jpg)
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves
![Page 28: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/28.jpg)
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards
![Page 29: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/29.jpg)
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team
![Page 30: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/30.jpg)
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team * DO set up mixed ‘working teams’ to discuss improvements
![Page 31: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/31.jpg)
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team * DO set up mixed ‘working teams’ to discuss improvements * DO introduce incentives that get everyone working together
![Page 32: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/32.jpg)
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team * DO set up mixed ‘working teams’ to discuss improvements * DO introduce incentives that get everyone working together * DON’T introduce incentives that set teams on different paths
![Page 33: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/33.jpg)
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team * DO set up mixed ‘working teams’ to discuss improvements * DO introduce incentives that get everyone working together * DON’T introduce incentives that set teams on different paths * DO provide public recognition of achievements
![Page 34: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/34.jpg)
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team * DO set up mixed ‘working teams’ to discuss improvements * DO introduce incentives that get everyone working together * DON’T introduce incentives that set teams on different paths * DO provide public recognition of achievements * DON’T give public criticism for things that didn’t work
![Page 35: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/35.jpg)
CHeCklist...
![Page 36: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/36.jpg)
CHeCklist...› got the right CRm?
![Page 37: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/37.jpg)
CHeCklist...› got the right CRm?› got clear goals and measurement › criteria?
![Page 38: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/38.jpg)
CHeCklist...› got the right CRm?› got clear goals and measurement › criteria?› got joint incentives in place?
![Page 39: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/39.jpg)
CHeCklist...› got the right CRm?› got clear goals and measurement › criteria?› got joint incentives in place?› got sales and marketing › managers meeting regularly?
![Page 40: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/40.jpg)
CHeCklist...› got the right CRm?› got clear goals and measurement › criteria?› got joint incentives in place?› got sales and marketing › managers meeting regularly? once you’ve ticked all those
boxes you’re on the road to ticking the best ones of all.
![Page 41: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/41.jpg)
CHeCklist...› got the right CRm?› got clear goals and measurement › criteria?› got joint incentives in place?› got sales and marketing › managers meeting regularly? once you’ve ticked all those
boxes you’re on the road to ticking the best ones of all.
BetteR lead geneRation, management, ConveRsion and ultimatelY Revenue.
![Page 42: How To Get Sales And Marketing On The Same Page](https://reader034.fdocuments.net/reader034/viewer/2022050905/548fd51ab47959763e8b4e13/html5/thumbnails/42.jpg)
to find out more, download our eguide:
dance to your tune: hoW to get your team excited about a neW crm implentation
Dance to your tune
how to get your team excited about a new crm
implementation