How to get results from an android mobile marketing strategy

How to get results from an Android mobile marketing strategyA Practical Guide

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Saturday, 7 January 12

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This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.

marketing needs single-mindedness.

so you can do more with your time.

Damien

Android is a trademark of Google Inc.


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@damiensaunders


http://twitter.com/damiensaunders

http://twitter.com/damiensaunders

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Mobile is becoming the new focus of integrated marketing.

Your marketing can only be successful when you are single-minded in what you do.

Problem - no one has time for all this mobile marketing stuff.


Samsung Galaxy Nexus

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How ready is your business for the next wave of smart phones?phones?


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HTC Sensation

Portable media player with 8 mega pixel camera, Dual Core processor, touch screen, fast 4G or HSDPA internet, wifi and … voice and texts


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Smart phone 2013?

No … this is a wrist phone watch from 2011


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10billion downloads of Android apps - Dec 2011


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200million activated Android mobiles (up from 100m in May 2011).


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400thousands of apps to choose from in Android Market.- Dec 2011


46The percentage of smartphones in the UK- Comscore, Nov 2011

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50The percentage of smartphone users who used an app last month

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93the percentage of 18 – 29 year old with a mobile


5,300Million … estimated number of mobile phone subscribers at the end of 2010.- ITU, 2010 - this stat is based on active connections not people

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1. Make your web-site ready for the mobile internet2. Adjust your e-mail marketing templates for easy reading on

smart phone screens3. Start using mobile social networks like Foursquare4. Tell your customers to check the mobile site5. Find out what features your customers want in a mobile site6. Enhance your mobile internet site with new features7. Focus on returning and loyal customers8. Think about a mobile app.9.Contact me ...

How to start with mobile marketing?

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• Print Ads• Magazines• Expos & Trade

Shows• Tele-sales• Direct Mail• Radio• TV

Nu Skool• Social Media• E-mail• CRM• How to Videos• Banner Ads• Search• SEO• Viral

• Data Analytics• Automated

Marketing• Location based• Time-limited

deals• Re-targeting• Online-Offline

Targetting

Trends in digital marketing

Ol’ Skool


This work is licensed under the Crea3ve Commons A7ribu3on-‐NonCommercial-‐ShareAlike License.

To view a copy of this license, visit h7p://crea3vecommons.org/licenses/by-‐nc-‐sa/3.0/; or, (b) send a le7er to Crea3ve Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.

Bri3sh Interac3ve Media Associa3on -‐ Member

marketing needs single-mindedness.

so you can do more with your time.


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Want to read more?click to visit damiensaunders.com


http://damiensaunders.com?utm_source=slideshare&utm_medium=social-media&utm_term=&utm_content=from-slideshare&utm_campaign=android_marketing

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How to get results from an android mobile marketing strategy

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