How to get real estate deals from social media
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YOUR SOCIAL MEDIA WORKSHOP
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Transcript of How to get real estate deals from social media
YOUR SOCIAL MEDIAWORKSHOP
Did You Hear?
User Stats On Social Media
WHO REALLY CARES ABOUT PICTURES OF
YOUR LUNCH?
BUT HOLD ON!
DOES SOCIAL MEDIA REALLY
WORK FOR REAL ESTATE?
YES!BUT…
YOU NEED A PLANAND FOCUS
CONSIDER THIS
WHAT ARE THE 3 WAYS YOU GET CUSTOMERS?
#1REPEAT BUSINESS FROM PAST CLIENTS AND YOUR CENTRE OF INFLUENCE.
#2REFERRALS FROM
INDUSTRY PARTNERS.
#3NEW LEADS FROM
ADVERTISING.
YOU CAN CREATE GREATER SUCCESS IN ALL 3 AREAS USING SOCIAL
MEDIA AS A TOOL
Remember These?
OUR CLIENTS HAVE CHANGED HOW THEY COMMUNICATE!
88% Of Customers Now Trust Online Reviews!
OUR CLIENTS HAVE CHANGED HOW THEY BUY!
FIRST YOU MUST UNDERSTAND THE DIFFERENT NETWORKS AND WHICH
STRATEGY TO USE WITH EACH.
LET’S GET STARTED!
The most powerful of all the networks!
Excellent tool for staying top of mind with past clients and generating referrals.
Works very well for positioning yourself as a real estate expert and leveraging advertising.
Smart reviews are very powerful!
Excellent for starting new referral relationships.
Works very well for positioning yourself for professional referrals.
Very important that you keep your business “hat” on when posting.
Local Business Referrals Groups are powerful.
Great source of quality content.
Easy to syndicate your Facebook content directly on to Twitter.
Great for direct connections with existing past clients but is very limited.
Great source of quality visual content.
Good for lead generation.
Lots of traffic but fewer buyers and sellers.
Another great source of quality visual content.
Excellent for lead generation with Facebook!
Finally makes #localhashtags useful.
3 WAYS TO GETRESULTS
#1 NETWORKING WITH YOUR DATABASE
#2 PROFESSIONAL REFERRALS
#3 NEW LEADS FROM ADVERTISING
NETWORKING FOR REFERRALS
BEFORE WE CAN NETWORK WE HAVE TO CONNECT!
NOW WE NEED TO PROTECT YOUR PRIVACY!
BRAINSTORMING YOUR LISTSFriends and Family
Past Clients
Referral Partners
Real Estate Peers
NOW THAT YOU ARE CONNECTED IT’S TIME TO REALLY CONNECT!
HERE’S THE COLD HARD TRUTH ABOUT REFERRALS ON
SOCIAL MEDIA …
IT’S NOT ABOUT US IT’S ABOUT THEM!
THE 5X5X5
THE 5X5X5
THE PRE BIRTHDAY
THE PRE BIRTHDAY
THE PRE BIRTHDAY
A QUICK CALCULATION
HOW MANY PAST CLIENTSDO YOU HAVE?
A QUICK CALCULATION
YOU SHOULD GENERATE 2 TO 4 REFERRALS PER CLIENT!
GENERATING QUALITY CONTENT
FAST!
FACEBOOK INFLUENCERS
FACEBOOK INFLUENCERS
FACEBOOK INFLUENCERS
YOU!
All You Need Is Your Smart Phone!
AND 5 SIMPLE STEPS…
1. AUDIENCE2. TOPIC3. CONTENT4. GOALS 5. CALL TO ACTION
IMAGES
CANVA
CANVA
RESULTS
RESULTS
OUR INTERNAL CONTENT CALENDAR
• Monday - Motivation
• Tuesday - Jokes, Entertainment, Trending Content
• Wednesday - Industry News, Local News
• Thursday - Polls, Quizes, Contests
• Friday - Testimonials
• Saturday - The Open House Tour
CONTENT CALENDAR
• Sunday - I’m Not Just A Real Estate Professional
AUTOMATION AND
SYNDICATION
CONGRATULATIONSYOU ARE NOW A NETWORKING AND
CONTENT CREATION EXPERT!
NEW LEADS FROM SOCIAL ADS
Paid Marketing System
Real World Lesson #1Target Advertise Capture
Follow Up
Leads Generated
Breaking Down Your ROI
1. Total Cost = $271.81
2. Cost Per Lead (43 leads @ $6.32)
3. Conversion To Customer (1 deal = 2.3% Conversion)
*Then you repeat the cycle
4. Gross Sales ($2,400 for this deal)
5. ROI ($2,128.19)
Setting Up Your Own Successful Facebook Campaign!
CAMPAIGN TYPES 1. TOP 3 GUIDES FOR BUYERS / SELLERS2. UPDATES ON HOMES FOR BUYERS3. FREE HOME EVALUATION FOR SELLERS 4. PERSONAL BRANDING
Facebook Ads Manager
Choose Your Campaign Type
Targeting1. Location
2. Age
3. Gender
4. More Demographics
Targeting5. Interests
6. Behaviours
7. Connections
Setting Your Budget1. Lifetime or Per Day
3. Scheduling
4. Delivery Type
2. CPC vs. CPM
Choosing Your Imagery
Writing Your Ad1. Headline
3. Call To Action
4. Advanced News Feed Description
2. Text
CASE STUDY
Real World Lesson #1Target Advertise Capture
Follow Up
HERE IS THE BIG SECRET
Over 80% Of Sales Are Made On The 5th To 12th Contact!
YOUR SEQUENCE
Sent Today
1 Day Later
1 Day Later
1 Day Later
YOUR SEQUENCE
AN EXAMPLE
HOW TO CONNECT WITH YOUR PAST CLIENTS WHILE KEEPING YOUR PERSONAL LIFE PRIVATE.
HERE’S WHAT WE LEARNED
SIMPLE TIPS TO HELP YOU GENERATE QUALITY CONTENT FAST AND POSITION YOURSELF AS AN EXPERT. WHILE SAVING YOUR TIME AND KEEPING YOU FOCUSED ON GETTING RESULTS!
HOW TO USE FACEBOOK TO GENERATE REPEAT BUSINESS AND REFERRALS FROM PAST CLIENTS.
HOW TO LEVERAGE SOCIAL MEDIA INTO A CONSISTENT FLOW OF NEW LEADS AND DEALS!
HERE’S WHAT WE LEARNED
WOULD YOU LIKE THIS DONE FOR YOU?
WHAT YOU ARE GETTINGFull optimization of all your social profilesDaily content created for you
Networking with your past clients
Reaching out for ratings and reviews
Networking with your referral partnersFull management of your ad campaigns
$497$97$97
$97
$97$497
$1,382Total Value
REGULAR PRICE
GUARANTEE
TODAY ONLYSetup Fee $500 ($500 discount)
Monthly Fee $500 ($250 discount)
Q AND A
