How to get noticed online (and get the edge on your competitors)
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Transcript of How to get noticed online (and get the edge on your competitors)
How To Get Noticed Online (And Get The Edge On Your
Competitors)
MMSpark.com Resources….Freebies & Guides
12 Top Social Media TipsMmspark.com/mmfreebie
Information packed webinarshttp://mmspark.com/webinars/
Here’s an extract from an article I wrote for Women Unlimited recently
www.womenunlimitedworldwide.com/how-to-get-noticed-online
3 Golden rules to optimise your online presence on how to get
noticed online
Having an online presence is a given for any business these days
And many business owners have all the pieces of the puzzle for a powerful online marketing strategy but haven’t put it all together yet
www.womenunlimitedworldwide.com/does-your-business-need-a-modern-marketing-makeover
And, let’s face it, the options are overwhelming and we are often faced with
conflicting advice on which
social media platforms we should be on
whether to blog or not how to build our client base and so on
So, before you leap into the nitty-gritty of your online marketing consider the first of
3 Golden Rules to optimise your online presence
1. Be Clear On Your Goals
What are you trying to achieve with your online marketing?
You may think it’s obvious but dig down and consider what outcome you
want to achieve?
What does success look like for you, and how will you measure it?
Are you establishing yourself as an expert or building your personal brand?
If so, you want to position yourself as the go to person in your niche
You’ll need to spend time building up your credentials, creating an active and engaged community and getting
noticed by influencers in your field
You online marketing strategy might include starting
a LinkedIn or Meetup group hosting webinars and
hangouts or starting a Google plus
community
Perhaps you’re focused on making sales as an affiliate marketer?
If you run an online business you may want to remain under the radar in which case
you’ll focus on building
a sales funnel writing excellent sales copy and keeping up with the latest
product launches
Your goal may be lead generation
Social media is an excellent way to generate leads for your business and
build your list
Then you can rely on your auto-responder series, and blog, to communicate regularly with your list and convert prospects into customers
Perhaps your goal is to find Joint Venture partners and to connect with
key influencers in your industry
Hop on over to Twitter and join the hashtag party and leverage LinkedIn to
make those important connections
If you’re running a side business or want to make some quick cash you might be selling through an established
ecommerce site such as Ebay, Etsy or Amazon
In which case, Pinterest might compliment what you’re doing and offer an alternative way to promote your
clothing line or hand-made jewellery to a new audience
Decide what your primary motivation is so you can laser target your online marketing and spend your time and efforts on those activities that give you the best results
What techniques do you use to optimise your presence online?
MMSpark.com Resources….Freebies & Guides
12 Top Social Media TipsMmspark.com/mmfreebie
Information packed webinarshttp://mmspark.com/webinars/