How to get

Global explosion

www.twosocial.com

1 in every 4.5 minutes online is spent on Social Media

Nielsen Australia Online

Social Media reach

Country Unique audience (000) Reach

Brazil 28,806 84%

Italy 22,766 81%

Spain 21,261 79%

Japan 48,203 78%

France 30,733 77%

USA 151,743 77%

UK 29,842 74%

Australia 10,443 73%

Germany 31,115 66%

Switzerland 2,627 65%

www.twosocial.com

Nielsen Australia Online

Social Media

UM Wave 4 and 5Nielsen Australia Online

Blogging

Microblogging

RSS

Widgets

Networks

Imagery

Video

Podcasting

Forums

Chat

62%read 29.0%

write

65%belong

80.0%watch

40.2%listen

No10Sydney*

47.4%post

28.2%upload

74%message

24.6%feed

No6Aus*

Social Media

www.twosocial.com

Blogging

Microblogging

Networks

Video

Forums

700 million members

200 million members

120 million members

3 billion views each day

www.twosocial.com

Linkedin in Australia

2,000,000professional members

TITLE HERE >

9

8/17/2011

Insert footer (View > Header & Footer) 15

16

Does your organisation use Social Media to recuit

Source Jobvite 2011www.twosocial.com

Which Social Networks is your organisation using?

18Source Jobvite 2011www.twosocial.com

How does your organisation use these channels

Source Jobvite 2011www.twosocial.com

20

21

www.twosocial.com

22

$91.22

23

Social advertising (now defunct)

www.twosocial.com

24

Social advertising (now defunct)

www.twosocial.com

25

So what next?

• New content aggregation

• Daniel Roth, Digital Editor, Fortune

• Job application plugin

• ‘Apply with LinkedIn’ button added to corporate careers sites

• Acquisitions?

• Yammer

• Socialware

• Viadeo

• Slideshare

• Customer Relationship Management?

• 100 million names and numbers

• Biggest professional database in the world

www.twosocial.com

26

Summary

As an individual

• Complete 100% of your Profile

• Use the LinkedIn Integrated Apps

• Network

• LinkedIn is all about the Connections

• Join Groups

• Get involved and add value

• Follow organisations you are interested in

As an organisation

• Create and manage Company Page

• Consider whether a Group would add value and how?

• Follow individual guidelines in reverse!

www.twosocial.com

27