How to Generate Revenue – and Save Costs – With Self ...€¦ · Self-Service Analytics Data...

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How to Generate Revenue – and Save Costs – With Self-Service Analytics

Data Monetization Solutions Brief

Generate Revenue – and Save Costs –Generate Revenue – and Save Costs –

Data Monetization Solutions Brief

Solutions Brief: Data Monetization2Information Builders

“We’re using WebFOCUS to analyze data from our network of stores, to evaluate the marketplace, detect buying trends, and track promotional effectiveness. WebFOCUS makes us more nimble and efficient, so we adapt more quickly than the competition.”

Helzberg Diamonds

“With the kind of capacity we have created here we can realistically expect to generate an additional $250 million in annual sales volume across all of the products that we deliver to customers.”

Scotiabank

“We used WebFOCUS to determine how we could save money. It enabled us to visualize the data from our databases so we could quickly and accurately understand where issues reside in our processes.”

Quinte Health Care

What Our Customers Say

We use WebFOCUS analytics to make sure our dealers’ loans perform profitably. We help them access a steady stream of customers and maintain optimal inventory for those customers.”

Coastal Credit

Mike HenrySenior Vice President of

Customer Experience and Distribution

Strategy

Chris BradyCIO and Chief

Customer Officer

Peter PapadakosDirector of Analytics

and Decision Support

Greg BackhusDirector of Data

Warehousing and Business Intelligence


Revenues are declining. Customers aren’t as loyal as they used to be. Profit margins are shrinking. Under these conditions, how can your organization make or save money?

Your data holds the answer.

Data monetization is the process of unlocking the significant financial value held by the data in your enterprise systems. While the potential to monetize data has always existed, the proliferation of big data from new sources such as mobile, social media, and the cloud presents new opportu-nities to make information an integral part of your organization’s value proposition.

Monetization’s not just about generating new revenue, either; you can use data to save money and cut costs.

If you have high-value information, you can sell it, or charge a fee for the ability to access and analyze it. You can empower stakeholders to tap into information to generate more income or increase profitability by, for example, identifying up-sell or cross-sell opportunities or finding ways to reduce customer attrition. Or, you can dig deep into data to uncover processes or operations where hard-dollar cost savings can be achieved, either through increased efficiency or reduced waste.

Information Builders provides a single, fully integrated platform that effectively and economically supports any data monetization strategy. Our integration and data integrity solutions ensure the accessibility and quality of data from across the enterprise and beyond, while our business intelligence (BI) and analytics solutions make it readily available to executives, employees, customers, and partners. With Information Builders, your business is empowered to transform information into a profit-enhancing asset.

Information Builders and Data Monetization


BI and Analytics for Data Monetization

Offering interactive analytics to customers enhances their experience with your business – driving loyalty, retention, and revenue.

The WebFOCUS BI and analytics platform enables full data monetization by ensuring that all stakeholders – from executives and employees to customers and business partners – have the insight they need to uncover new ways to boost revenue, increase profit, and minimize overhead expenses. With WebFOCUS, all users have the tools they need to analyze critical information about customers, products, sales, campaigns, operations, and more – regardless of its source or location.

WebFOCUS offers:

■ A robust performance management framework for creating dashboards and scorecards that empower executive management, as well as operational workers, to track critical metrics related to profitability

■ Advanced tools for analysts, such as data visualization, predictive analytics, social media analytics, location analytics, and price simulation, that enable them to dig deep into operational processes to identify areas in need of improvement or uncover ways to maximize productivity

■ Customer-facing and self-service BI environments that build stronger, more profitable relationships by allowing an unlimited number of customers or business partners to interact with and analyze information

■ InfoApps™, which are highly interactive, purpose-built apps that give business users fast answers to critical business questions

■ Mobile BI and analytics to allow any stakeholder to seize monetization opportunities as they arise by accessing enterprise information via smartphones and tablets


Data Integrity and Integration for Data Monetization Ace Hardware – More than 10,000 users – including store personnel, field staff, vendors, and corporate employees – leverage WebFOCUS to make better decisions. For example, regional retail managers run point-of-sale reports to identify their best customers and target them with specific marketing campaigns. They can also monitor the top selling items in each territory and ensure those items are in stock at each location, maximizing sales opportunities.

Coastal Credit – This nationwide auto lender, servicing automotive dealers in 26 states, gives users convenient, self-service access to data about automotive buying trends, consumer loan histories, and regional lending practices. A dealer portal helps auto dealers obtain actionable information, a customer portal allows consumers to manage their loans, and an employee portal analyzes loan performance. Together, these portals streamline internal operations, allow the company to deliver a higher level of service, and most importantly, boost profitability.

City of Irving – The thirteenth largest city in Texas wanted to create a true culture of transparency and accountability. Information Builders provided a robust performance management system that collects data from city government processes and presents it in the form of dashboards, strategic scorecards, and user-friendly interactive reports. Metrics and measurements have been established to align the city’s budgeting process with its strategic planning process so workers know precisely where to focus and how to allocate resources. The city is gaining a clearer view into operational performance metrics and the factors that affect success, leading to more than $44 million in cost savings, 50,000 hours of increased productivity, and $25 million in increased revenues.

Helzberg Diamonds – By empowering managers to analyze point of sale (POS) and other data, WebFOCUS is enabling Helzberg Diamonds to better anticipate market trends and boost revenue. Users at 230 stores can examine product sales and campaign performance, and track store-specific information, such as individual associate performance, credit sales, and extended care plan performance. Insight derived from the BI environment helps the company up-sell and provides additional value to customers and partners, while also increasing the average sale.

WorldPay – Detailed analysis of merchant data helps this payment processing solutions company drive millions of dollars in additional revenue through more intelligent customer pricing. Portals, dashboards, analytical apps, and reports allow stakeholders to conduct what-if analyses on virtually any type of data set, and visualize the results in the form of detailed pricing analytics. They can also generate interactive financial statements – saving an additional $2.5 million by eliminating hard copies.


Neways – To standardize on global reporting systems and processes, this distributor of personal care, household, and nutritional products deployed WebFOCUS. Self-service, automated, web-based dashboards for real-time metrics and key performance indicators (KPIs) were created, as well as a reporting environment for internal analysts. Business analysts can monitor finances, anticipate trends, and predict results based on current insight, while independent distributors can boost revenue and profit by accessing real-time production data to support sales efforts and track qualification for monthly bonuses.

OFS Brands – Creating interactive sales reports for mobile users and other members of its sales force was a top priority for this leading supplier of contract furniture. Using WebFOCUS, OFS Brands created mobile reports and dashboards that let the sales force monitor sales activity by brand, time period, and region. Sales agents deliver better customer service by generating detailed reports remotely via iPhones and iPads, while sales managers can track margins and discounts more consistently. Some of the new BI functions have a direct impact on revenue, such as the ability to discern margins by product, brand, region, or dealership.

Quinte Health Care – This Canadian healthcare firm relies on Information Builders’ integration and BI solutions to monetize its data, measuring processes and scrutinizing patient information to uncover ways to cut $10 million from its operating budget. More than 300 decision-makers, from executives to nurses, can easily identify areas where money could be saved – for example, where costs may be higher than average or where length of stay is longer than average across the province.


Integration and Data Integrity for Data Monetization

iWay solutions enable data monetization by allowing organizations to successfully tap into their enterprise systems – as well as cloud, social media, and other sources in the “Internet of things” –to facilitate unhindered access, integration, and sharing of critical data.

iWay solutions enable data monetization by allowing organizations to successfully tap into their enterprise systems – as well as cloud, social media, and other sources in the “Internet of things” – to facilitate unhindered access, integration, and sharing of critical data. With iWay, companies can further enhance data monetization goals by eliminating the data quality problems that make it difficult to derive maximum financial value from information assets.

iWay Software solutions provide:

■■ A broad-reaching integration framework that ties together all data assets, regardless of their location or format

■■ Proactive data quality management tools to ensure the completeness, consistency, and accuracy of data throughout the enterprise, so it is fit for purpose to support data monetization strategies

■■ Comprehensive master data management capabilities that enable the creation of a single view of key business entities, such as employees, products, accounts, and customers, across all systems and sources


Informa – This global information management company turned to iWay data quality manage-ment and data governance solutions to centralize and cleanse contact information from individual clients and organizations, and store it in a marketing database that would serve multiple countries. The environment enables Informa to maintain accurate client information, country by country, while eliminating duplicate records and enforcing good data management procedures. With iWay, Informa has more accurate client profiles and more efficient data management procedures. This has enhanced customer satisfaction, enabled more efficient marketing campaigns, and boosted revenue due to more effective conversion, up-sell, and cross-sell activities.

Scotiabank – iWay Software and WebFOCUS were leveraged to replace an outdated sales information infrastructure at Scotiabank. A new, comprehensive sales reporting environment captures data from multiple retail banking systems and delivers weekly sales reports to the bank’s 1,024 branches. By accelerating its ability to open new channels and improving the way sales officers reach out to customers, qualify leads, and align customer profiles with products, Scotiabank expects to generate an additional $250 million in annual sales across all its products.

State of New Hampshire Department of Revenue – The state had trouble capturing, comparing, and analyzing taxpayer data, as well as making projections. A cost-effective solution for data retrieval, reporting, and analysis – built on Information Builders data integrity and BI technologies – addresses critical data quality issues. The environment has enabled the department to provide better services to taxpayers and to give the legislature more accurate forecasts, helping civic leaders to judge the economic vitality of the state and the practicality of the taxes. The state can also get a better handle on taxpayer filing status, examine patterns and trends that correspond with revenue, estimate the impact of new taxes and fees, and assess the net effect of new tax legislation.

Customer Success With Integration and Data Integrity

Solutions Brief: Data Monetization9

IntelligenceThe WebFOCUS BI and analytics platform delivers rich, consumable, interactive information to the widest range of users.

IntegrityThe Omni-Gen Data Quality and Master Data Management Editions align business users and IT to profile, analyze, cleanse, match, merge, and manage data from every source – providing a clear, integrated view of a business from any angle.

IntegrationOmni-Gen Integration Edition and its related components are the most flexible and agile integration foundation available, providing interoperability between disparate systems and data for faster time to market on IT and business initiatives.

About UsInformation Builders provides the industry’s most scalable software solutions for data management and analytics. With one smart platform for integration, data quality, and analytics, we help companies manage their data, generate insights, take action, and deliver impact. We take pride in our dedicated employees and culture of customer service.

Intelligence, integrity, and

integration solutions help

our customers seamlessly

navigate the full spectrum

of information management

for sharper insights and fact-

based decision-making.

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Solutions Brief

Find Out MoreWe can help you succeed. Talk to your local Information Builders representative to learn how. Visit us at informationbuilders.com, e-mail [email protected], or call (800) 969-4636 in the U.S. and Canada. To improve your skills, visit education.ibi.com.

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How to Generate Revenue – and Save Costs – With Self ...€¦ · Self-Service Analytics Data...

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