Generating Leads and Business

Using Social Media Marketing

Peter Caputa IV, HubSpot Blitztime Speed Networking Event

‘October 29 2008

Attracting Visitors:

BLOG as Networking Central

1. Promote Your

Thought

Leadership

2. Guide Prospects

to You

3. Establish

Credibility

Attracting Visitors: Social Media Marketing

• Set Up Your Profiles

• Include Previous Jobs, Awards, Education

Sites:

-Linkedin

-Plaxo

-Facebook?

- Twitter

-BlitzTime

-Inquisix

-FastPitch

-Meetup

-Digg

-StumbleUpon

-Google Reader

Attracting Visitors: Work the Online Room

Linkedin/Facebook

• Pay Attention to Other’s Activities: Read your contacts’ job postings, q&a-s, profile updates, new contacts, etc.

• Reach out to see how you can help them.

• Proactively introduce people. Proactively endorse other people.

• Ask connections who TRUST you if they’ll introduce you to people. Again, focus on how you can help their contacts. Help your contacts first.

Attracting Visitors: Ask & Answer Questions

• Answer Questions that Demonstrate Your Expertise

• Your answer leaves a link back to your profile. All of the people in the questioner’s network see your answer.

• Recommend Your Trusted Contacts as Resources

Attracting Visitors: Listen for Opportunities

Converting Visitors into Leads

1. Educate/Engage Prospects

2. Prominent Calls to Action

3. Great Offers !

4. Landing Pages

Measure, Measure, Measure

• Where Are Visitors & Leads Coming From?

• What Keywords, Other Websites Generate the

Most Leads?

Here to Help…

• www.hubspot.com 800-482-0382 • Peter Caputa IV pc4media@gmail.com 508 579 6987

Free Tools:

• http://Website.Grader.com

• http://PressRelease.Grader.com

• http://Twitter.Grader.com