How to generate conversations at retail
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El rol de las marcas en
las conversaciones
sociales
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Conversaciones
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Conversaciones
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Conversaciones
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Conversaciones
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Sugerencias para formar parte de las conversaciones
sociales.• Facilita e incentiva la recomendación: es tu nuevo canal
• Favorece a los clientes actuales: son mas rentables
• Genera comentarios positivos en caliente: es un compromiso
• Identifica a los promoters, champions, influencers, …
• Exige a las marcas apoyo, sampling, demos, pruebas, merchandising
• Alinéate con las marcas capaces de generar conversaciones y participa en ellas
• La dinámica de relación con las marcas se parece a la que tienen con otras personas:De igual a igual, Honesta, frecuente, Interesada, Emocional, tono familiar,…
• Identificar la palanca de creación de valor: mas visitas, mas compradores, mas importe de la cesta
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EJEMPLO DE
RECUPERACIÓN Y
FIDELIZACIÓN DE CLIENTES
TRAS UNA MALA
EXPERIENCIA
http://www.youtube.com/watch?v=-SwLn8ZPcUk
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Ponencia: Antonio Prieto
Jornadas de Distribución Comercial
Madrid, Abril 2011
[email protected] www.s4