How to Gas Up and Oil Your Lead Machine
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How to Gas-Up and Oil Your Lead Machine BARRY FELDMAN, FELDMAN CREATIVE
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Transcript of How to Gas Up and Oil Your Lead Machine
How to Gas-Up and Oil Your Lead Machine
BARRY FELDMAN, FELDMAN CREATIVE
@Kissmetrics
#KissWebinar
@thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking in the Sierras.
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Barry is a digital marketing super freak. He provides clients in a variety of industries content marketing
consulting, copywriting and creative direction services. Barry’s the author of SEO Simplified for Short Attention Spans and The Road to Recognition (to be published
early 2017). He’s been recognized by LinkedIn, Inc., and many others as an influential leader in online marketing.
BARRY FELDMAN Founder, Feldman Creative
@feldmancreative
#KissWebinar
@FeldmanCreative
1 Section One - Introduction
2 Section Two - How to Create Pulling Power
3 Section Three - 5 Principles for Creating a Lead Magnet
TABLE OF CONTENTS
4 Section Four - 15 Types of High Converting Lead Magnets
5 Section Five - 17 Ways to Promote Your Lead Magnet
6 Section Six - Free Tips [Downloadable bonus]
7 Section Seven - Q&A
WATCH WEBINAR RECORDING NOW
What do most people do at your website?
Do they buy stuff?
They tend to LEAVE
Do they buy stuff?
And they seldom COME BACK
Do they buy stuff?
Who are YOU?
How can we HELP?
You help yourself when you help your prospects solve a problem
Offer a LEAD
MAGNET
Do they buy stuff?
This is not a lead magnet
Do they buy stuff?
This is a lead magnet
Do they buy stuff?
How do you
know what will have
PULLINGPOWER?
Keyword research
Social shares
Analytics
LEARN MORE NOW
Discover how Kissmetrics can help you optimize your marketing
Ask them
The contents of books and courses
Reviews
Principles for CREATING
a lead magnet
Be SPECIFIC1 Be SPECIFIC
Be SPECIFIC
Deliver a desired RESULT
12
Be SPECIFIC
Be SPECIFIC
Deliver a desired RESULT
Provide instant GRATIFICATION
123
Be SPECIFIC
Be SPECIFIC
Deliver a desired RESULT
Provide instant GRATIFICATION
Be the AUTHORITY
1234
Be SPECIFIC
Be SPECIFIC
Deliver a desired RESULT
Provide instant GRATIFICATION
Be the AUTHORITY
Make it worth MONEY
12345
Be SPECIFIC
Types of high CONVERTING lead magnets
eBooks
Videos
Research reports
Tips
Checklists
Templates
Assessments
Tools
Mini-courses
Webinars
Memberships
Contests
Product-based offers
Ways to PROMOTE your lead magnet
45
Ways to promote your lead magnet on your website
blog
homepage
45
resource page
homepage
Ways to promote your lead magnet on your website
45
resource page
blog
homepage
Ways to promote your lead magnet on your website
45
Ways to promote your lead magnet on content hubs
45
Slideshare
45
Ways to promote your lead magnet on content hubs
45
Slideshare
YouTube
45
Ways to promote your lead magnet on content hubs
45
Slideshare
YouTubeContent
hubs
Ways to promote your lead magnet on social media
updates
Ways to promote your lead magnet on social media
updates
hashtag
4
Ways to promote your lead magnet on social media
updates
hashtag
ads
45
Ways to promote your lead magnet on social media
4
updates
hashtag
ads
45
Ways to promote your lead magnet on social media
45
updates
hashtag
ads
LinkedIn profile
45
Ways to promote your lead magnet on social media
45
updates
hashtag
ads
LinkedIn profile
Live streams
45
Ways to promote your lead magnet on social media
45 cover photo
updates
hashtag
ads
LinkedIn profile
Live streams
Ways to promote your lead magnet in other places
4
Ways to promote your lead magnet in other places
45
webinars
45
Ways to promote your lead magnet in other places
45
webinars
tradeshows
45
Ways to promote your lead magnet in other places
45
webinars
tradeshowsspeaking engagements
@NEILPATEL
Examples—Lead Magnets by Feldman Creative
Packaging lead magnets
Promoting lead magnets
Content upgrade
Focus callout slide, update icon to fit content.
Send image to back. ALL CAPS SUBHEADLINE
THANK YOU
feldmancreative.com/leadme
BARRY FELDMAN Online marketing super freak
@feldmancreative [email protected]
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen [email protected]
Questions?
