“How to expand your Business through Social Networking”

Presented by Hugo HernandezPresident of El Club de Comerciantes

All Rights reserved

How do your clients see their relationship with you?

Do they feel like clients or users?

Do they see you as a business connection?

Or do they see you as friends?

Do they keep buying from you because of the relationship?

And opening new doors… Please send me more information

We like your stuff, please contact us early next year

Apply online

You can bid on our current projects online

Social media is a complement… But not a substitute for:

◦ Shaking hands and eye contact

◦ Letters, networking, PR, and tradeshows

◦ Or any of your existing business-lead generation processes

Creates and builds beneficial relations

Offers 24/7 engagement with your brand

Opens low cost networking opportunities

Designed to form two-way communication between employers and consumers

Free way to promote a small business Endless opportunities for success

Social media by numbers Facebook: 200 million active members LinkedIn: 30 million professional members Google sites: 4 billions videos viewed

monthly Twitter: estimated 55 million monthly visits

A video sharing website where users can upload, view and share video clips

Provides knowledge and resources to public

Bold statement made by customers that companies cannot afford to ignore

Promotes communication flow

Advertises to millions for no cost

Resolves conflict quickly using video messages

Videos catch the attention of customers

Most popular free social networking website world-wide

200 Million active users

Hosts over 100,000 pages for businesses

Users join networks organized by city, workplace, school, and region

Ability to connect and interact with other people

Free to users and generates revenue through advertisements

Popularity of the site offers chances to promote companies

Social media website, maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or videos

Helps establish and maintain relationships Builds trust and authority with public

Star your blog today at: https://www.blogger.com/start

http://en.wordpress.com/signup/

Earns respect among your professional field not solely your customers

Ability to keep an eye on competition to stay up to date with business trends

Allows the consumers to leave feedback based on company decisions

Registered users maintain a list of business details of their contacts

Requires preexisting relationships with professionals before contact can be made

This approach builds trust among professionals

Way for people to speak their opinions on various topics

Opinions are accessible to people world-wide

Encourages consumers to speak out

Builds more publicity

Shout!! A little bit louder now..

make quick, consistent tweets to update daily, hourly, or by the minute Consumers feel connected to the company

Social media 7 week plan Week 1 Design a plan Week 2 Start with the basics Week 3 Blog Week 4 Youtube Week 5 Facebook Week 6 Linkedin Week 7 Do the mix

Design a Plan Research competition in current and target

markets Define your market by industry, country and

city How do they communicate? Define your marketing goals Define the immediate, short and long term

calls for action How much you are willing to reshape your

story?

Start with the basics Sharp website and a clear message

◦ User friendly and easy to navigate◦ How much can I interact or play with your

website?◦ Can I subscribe, can I add comments? ◦ What is the instant gratification ?◦SEO◦ It is Search Engine optimization friendly?◦ Analyze your ranking at search engines ◦ Select good keywords and tags

Blog good stories Import your sales pitch from your website or

brochure Upgrade from a sales pitch to a good story Add cases, media coverage, surveys and

RSS It is creating a buzz? Would people email a link to your blog as a

source of information?

YouTube: Lights, camera, action Story to PowerPoint and save the .PPT as

jpg Use Windows Moviemaker to make a movie Distribute video online with Tube Mogul to

the main 7 video portals Use your good keywords and tags Include your story as text with links

Let’s do Facebook Post an award winning marketing piece for your

profile Search for contacts from your school, previous

companies, and cities Find your target clients by industry, city and

company Join up to 300 communities in your industry and

target industries Create your own communities Add all your stories and RSS from your blog,

website and video channel

Facebook tips for success Identify super connectors and open networkers

in the target country or market; follow their path; network with them

Join groups related to real life associations and main events in the target country or market

Share useful or inspiring information

Connect people and Volunteer to manage existing groups

Participate in discussion boards

Here are some extra “Do’s” Post short comments Short emails Chat on Facebook Schedule a real call Do coffee or webinar instead a hard sale Always communicate with a neutral

language Promote an environment where people feel

safe and inspired inside your network

Let’s LinkedIn

Post the same award winning marketing piece for your profile

Post your blog and and links Type your keywords for the summary and

expertise sections Solicit recommendations Participate, join and create groups

Give first and then you can ask Give:

◦ Introductions◦ Recommendations◦ Answer questions◦ Participate in discussions

Ask:◦ Ask for recommendations◦ Ask for introductions◦ Ask for referrals

LinkedIn tips and tricks Develop a double PR tactic

Personal and professional rapport

Read their postings and requests

Follow your contacts networks contacts to find new people and projects

Do the mix and enjoy the sales!Connect your new sales puzzle

Web-email marketing E-newsletter- business cards PR-tradeshows- networking events- Presentations- Interviews- Associations Print collaterals

Online groups in Latin America and US

El Club de Comerciantes at facebook and linkedinhttp://groups.to/elclubdecomercianteshttp://www.linkedin.com/e/gis/59951/0B7FBE59E3DDhttp://elclub.ning.comUS-Chile Friendship Clubhttp://www.linkedin.com/e/gis/99293/404D3E1018A3US-Spain Friendship Club

http://www.linkedin.com/groups?home=&gid=99292&trk=anet_ug_hm US- Puerto Rico, Dominican Republic and Jamaica friendship club http://www.linkedin.com/groups?gid=99295 Cuban-American Business Council

http://www.linkedin.com/e/gis/74571/6BD2AE3CAF50Universidad Iberoamericana en Norteamericahttp://www.linkedin.com/e/gis/63980/5F0517220C5AFinance and Insurance Hispanic networkhttp://www.linkedin.com/e/gis/77595/5BFEA7734FAEFriends of latinos in the Southeasthttp://www.linkedin.com/e/gis/74572/336E1223E458Hispanics in Washingtonhttp://www.linkedin.com/e/gis/77569/0749E2521556New media Hispanic professionals networkhttp://www.linkedin.com/e/gis/77716/71F1085F3321

Online groups in Latin America, Spain and US

SINERGIAwww.ynergia.com

Mexico Open Networkers http://www.linkedin.com/e/gis/68084/6B73A04F6254 Mexican Professionals http://www.linkedin.com/groups?gid=39274&trk=anetsrch_name&goback

=%2Egdr_1245433427887_1 LATAM Central America and Caribean Network http://www.linkedin.com/groups?gid=1089147&trk=anetsrch_name&goback=

%2Egdr_1245433608224_1 http://elegibles.ning.com/ Contactos en español http://www.linkedin.com/groups?gid=54914 NASHMBA http://www.linkedin.com/groups?gid=25208

You have a few friendship requests from:

Hugo Hernandez

Thank You!

You can contact us to request more information about your our services @

Crece@elclubdecomerciantes.com 678 372 9057 www.somoscomerciantes.com http://www.linkedin.com/in/

elclubdecomerciantes http://twitter.com/Elclub