How to engage your social media followers.
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Transcript of How to engage your social media followers.
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YOU POST & SHARE, BUT DO YOU ENGAGE?
20 APRIL 2016
japie swanepoel
@japies
@Digital4Christ
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SOME NUMBERS
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SOME NUMBERS
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SOME NUMBERS
13 MILLION
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SOME NUMBERS
13 MILLION
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SOME NUMBERS
13 MILLION 2,7 MILLION
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SOME NUMBERS
13 MILLION 2,7 MILLION
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SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
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SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
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SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
100 MILLION
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SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
100 MILLION
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SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
100 MILLION
10 MILLION
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TOP SA ACCOUNTS
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TOP SA ACCOUNTS
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TOP SA ACCOUNTS
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TOP SA ACCOUNTS
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TOP SA ACCOUNTS
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SA ONLINE USAGE (COURTESY OF IABSA)
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SNAPCHAT CELEBS
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THE SOCIAL MEDIA CONUNDRUM; BAD
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THE SOCIAL MEDIA CONUNDRUM; BAD
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THE SOCIAL MEDIA CONUNDRUM; BAD
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THE SOCIAL MEDIA CONUNDRUM; GOOD
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WHAT IS ENGAGEMENT?
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WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
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WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
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WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
▸number of people whovisit your web site? NO
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WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
▸number of people whovisit your web site? NO
▸number of emailsubscribers? NO
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WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
▸number of people whovisit your web site? NO
▸number of emailsubscribers? NO
▸ it is INTERACTION.
![Page 33: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/33.jpg)
WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
▸number of people whovisit your web site? NO
▸number of emailsubscribers? NO
▸ it is INTERACTION.
▸SM is about aCONVERSATION
![Page 34: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/34.jpg)
WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
▸number of people whovisit your web site? NO
▸number of emailsubscribers? NO
▸ it is INTERACTION.
▸SM is about aCONVERSATION
![Page 35: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/35.jpg)
WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
▸number of people whovisit your web site? NO
▸number of emailsubscribers? NO
▸ it is INTERACTION.
▸SM is about aCONVERSATION
ZERO LIKES
![Page 36: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/36.jpg)
WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
▸number of people whovisit your web site? NO
▸number of emailsubscribers? NO
▸ it is INTERACTION.
▸SM is about aCONVERSATION
ZERO LIKES
ZERO COMMENTS
![Page 37: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/37.jpg)
WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
▸number of people whovisit your web site? NO
▸number of emailsubscribers? NO
▸ it is INTERACTION.
▸SM is about aCONVERSATION
ZERO LIKES
ZERO SHARES
ZERO COMMENTS
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193 COMMENTS
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193 COMMENTS
?
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193 COMMENTS
?
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193 COMMENTS
?
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SO WHY IS ENGAGEMENT SO IMPORTANT?
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SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
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SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
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SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news, events,messages, campaigns?
![Page 52: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/52.jpg)
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news, events,messages, campaigns?
▸ communicate with your existingfans, followers, community?
![Page 53: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/53.jpg)
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news, events,messages, campaigns?
▸ communicate with your existingfans, followers, community?
▸ SOCIAL MEDIA IS ABOUT ACONVERSATION
![Page 54: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/54.jpg)
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news, events,messages, campaigns?
▸ communicate with your existingfans, followers, community?
▸ SOCIAL MEDIA IS ABOUT ACONVERSATION
▸ Print, radio, TV & outdoor cancreate excitement, awareness,news, etc.
![Page 55: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/55.jpg)
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news, events,messages, campaigns?
▸ communicate with your existingfans, followers, community?
▸ SOCIAL MEDIA IS ABOUT ACONVERSATION
▸ Print, radio, TV & outdoor cancreate excitement, awareness,news, etc.
▸ ONLY SM can create two-wayinteraction.
![Page 56: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/56.jpg)
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news, events,messages, campaigns?
▸ communicate with your existingfans, followers, community?
▸ SOCIAL MEDIA IS ABOUT ACONVERSATION
▸ Print, radio, TV & outdoor cancreate excitement, awareness,news, etc.
▸ ONLY SM can create two-wayinteraction.
▸ every action you take on socialmedia should be aimed atcreating interaction.
![Page 57: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/57.jpg)
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news, events,messages, campaigns?
▸ communicate with your existingfans, followers, community?
▸ SOCIAL MEDIA IS ABOUT ACONVERSATION
▸ Print, radio, TV & outdoor cancreate excitement, awareness,news, etc.
▸ ONLY SM can create two-wayinteraction.
▸ every action you take on socialmedia should be aimed atcreating interaction.
▸ likes, shares, comments,retweets, views, regrammes.
![Page 58: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/58.jpg)
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
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WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
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WHERE’S THE CALL TO ENGAGE?
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WHERE’S THE CALL TO ENGAGE?
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WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
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WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
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WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
YOU’RE HANGING OUT IN THE WRONG PLACES.
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OUR OWN RESEARCH
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OUR OWN RESEARCH
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OUR OWN RESEARCH
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WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
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WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
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WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
YOU’RE HANGING OUT IN THE WRONG PLACES.
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WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
YOU’RE HANGING OUT IN THE WRONG PLACES.
YOUR “FANS” AREN’T REALLY YOUR FANS.
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WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
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WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
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WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
YOU’RE HANGING OUT IN THE WRONG PLACES.
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WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
YOU’RE HANGING OUT IN THE WRONG PLACES.
YOUR “FANS” AREN’T REALLY YOUR FANS.
![Page 82: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/82.jpg)
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
YOU’RE HANGING OUT IN THE WRONG PLACES.
YOU ARE NOT RELEVANT.
YOUR “FANS” AREN’T REALLY YOUR FANS.
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WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
YOU’RE HANGING OUT IN THE WRONG PLACES.
YOU ARE NOT RELEVANT.
YOUR “FANS” AREN’T REALLY YOUR FANS.
YOUR OFFER / MESSAGE IS NOT APPEALING TO YOUR BASE
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MORE “DO” & LESS “DON’T”
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MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
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MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
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MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
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MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
![Page 89: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/89.jpg)
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
![Page 90: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/90.jpg)
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
![Page 91: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/91.jpg)
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
3. create events.
![Page 92: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/92.jpg)
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
![Page 93: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/93.jpg)
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you arewhere you want to be.
![Page 94: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/94.jpg)
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you arewhere you want to be.
6. are you relevant? ask if you areunsure?
![Page 95: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/95.jpg)
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you arewhere you want to be.
6. are you relevant? ask if you areunsure?
7. put a content strategy in place.
![Page 96: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/96.jpg)
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you arewhere you want to be.
6. are you relevant? ask if you areunsure?
7. put a content strategy in place.
8. follow with an action plan
![Page 97: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/97.jpg)
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you arewhere you want to be.
6. are you relevant? ask if you areunsure?
7. put a content strategy in place.
8. follow with an action plan
9. be critical about every pieceof content you wish to post.
![Page 98: How to engage your social media followers.](https://reader031.fdocuments.net/reader031/viewer/2022020410/58ec9aac1a28abe35a8b4687/html5/thumbnails/98.jpg)
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you arewhere you want to be.
6. are you relevant? ask if you areunsure?
7. put a content strategy in place.
8. follow with an action plan
9. be critical about every pieceof content you wish to post.
10.create content with whichyour users will WANT TOENGAGE!