How to engage with your customer community
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Transcript of How to engage with your customer community
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www.carpathia.ch
How to engage your customer community? BeeKeeper Social Event
6.February 2014 - Malte Polzin
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Jahrgang ’73 und seit 1999 im E-Business
Malte Polzin
BeeKeeper Social Event: Community Engagement - Malte Polzin 2
• Seit 2004 in der Schweiz tätig (B2B und B2C)
• Leiter Sales & Marketing bei der ARP Gruppe
• CMO Competec Gruppe (Alltron.ch & Brack.ch)
• Zuletzt CEO von Brack Electronics
• Zahlreiche Auszeichnungen u.a. für DayDeal.ch
• Seit Februar 2013 als Senior Consultant / Partner bei Carpathia
@Mpolzin
Hintergrund
06-Februar-2014
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06-Februar-2014 BeeKeeper Social Event: Community Engagement - Malte Polzin 3 Bild: „Tatinauk“ http://www.flickr.com/photos/tatinauk
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06-Februar-2014 BeeKeeper Social Event: Community Engagement - Malte Polzin 4 Bild: „abbilder“ http://www.flickr.com/photos/abbilder/
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+ Geschwindigkeit
+ Kundenbindung
- Risiko
+ Erlebnis
+ Conversion
+ Kundenbindung
+ Brand Awareness
+ Dialog
+ Reichweite
Social
Innovation
+ Kundenzufriedenheit
+ Kundenbindung
- Kosten
Social Support
Social Commerce
Social Media Marketing
Die «Community» Ebenen
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Customer Engagement & Experience
Carpathia.ch
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Ein spannender Case
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Quelle: Lithium.com
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7
«Wir müssen E-Business in neuen Modellen denken!»
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Das 8C-Modell von Carpathia
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CULTURE
Carpathia.ch
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Carpathia
@carpathia_ch carpathia carpathia.ch blog.carpathia.ch
Bleiben Sie mit uns in Kontakt!
Malte Polzin
@Mpolzin mpolzin malte_polzin [email protected]
Danke
9 06-Februar-2014 BeeKeeper Social Event: Community Engagement - Malte Polzin