How To Effectively Use Social Media For Lead Generation ...How To Effectively Use Social Media For...
Transcript of How To Effectively Use Social Media For Lead Generation ...How To Effectively Use Social Media For...
Who would like to know how to grow their business at an
unprecedented rate with hardly any work or effort?
Who Benefits From This Information?
• Global Business Owners • Local Business Owners • Network Marketers • Internet Marketers
Where are you at on social media?
SOCIAL MEDIA EXPERTISE 1 0 0 9 0 8 0 7 0 6 0 5 0 4 0 3 0 2 0 1
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SUCCESS ZONE Low Risk Concious Reach Impecable Reputation High ROI
FRUSTRATION ZONE
High Risk Random Reach Accidental Results Accidental Reputation
GUILTY ZONE Moderate Risk Average Reach Good Reputation Inconsistent Results
DANGER ZONE High Risk Low Reach No Results No Reputation
EVANGELISTS
ACQUAINTANCES
DOUBTERS
DETRACTORS
• They have the highest brand adoption • Audience size (1.4b on FB – 300M on Twitter) • They’re an extension of business’s websites • People now expect you to be on FB or Twitter • They have become central to business’s
marketing strategies
Step 1: Optimise your social media presence
• Bio • Profile picture • Branding • Usernames • Consistency
Step 1: Optimise your social media presence
• If a customer is worth $500 a year • You have 200 customers • 50 of them are on social media • Each customer has on average 140 contacts • Every customer could potentially bring 2
additional customers from word-of-mouth on social media a year
• 100 new customers a year • Cost of inaction on social media= $50,000
Step 2: Build your audience
Scheduled Company news – Blog posts – Images – Videos – Promotions Reactive Commentary on announcements, news, events – hashtags Responsive Keyword listening – Responding to questions – Mentions - Conversations
• Publish quality content consistently
Step 3: Monetize
• Branded content (72% of marketers said branded content was more effective than advertising in a magazine)
Step 4: Track
• Sproutsocial.com • Buffer.com • talkwalker.com (for hashtags) – tracks gender
distribution, geographic distribution, sentiment • Clickmeter.com (create a new campaign and
then creating tracking links)
Step 4: Track
Quality social media marketing = analyzing metrics, knowing when to double up efforts and
when to cut the cord