How To Effectively Use QR Codes For Your Conference or Festival
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Transcript of How To Effectively Use QR Codes For Your Conference or Festival
How To Effectively Use QR Codes For Your Conference
or FestivalMarvin McTaw
http://[email protected]
Quick Response (“QR”) codes are a type of barcode
Originated in the auto industry
The information encoded can be made up of any kind of data◦ Website◦ Phone Number◦ SMS Text Message◦ Text
Requires QR Code reader◦ Free and paid apps available
What Is A QR Code?
Ex: QR Code for http://sched.org
QR codes are being increasingly used at events for a number of things
Typically used to ◦ Provide information about the event◦ Registration information ◦ Sessions in rooms◦ Additional information in program guides
QR Codes Are Being Used At Events
Most people do not have smart phones◦ 60% of mobile phone users have feature phones,
only 40% have smart phones Increased complexity can mean reduced
adoption◦ QR Codes require a QR code reader app◦ Most people don’t download QR code readers
Scanning QR codes can be weird/uncomfortable
Some Considerations
Include a URL◦ It’s usually easier and faster to type in a short
URL like a bit.ly link Provide value, not just a link
◦ Special/secret sessions, information transfer, discounts/coupons
Place in a convenient location◦ Test placement in size in programs and
throughout the venue
Best Practices For QR Codes
QR Codes will likely continue to grow in popularity◦ This will be aided by the growth in smart phones
One day, we hope smart phone operating systems will build QR Code readers into the standard camera software◦ This will make reading QR codes easier
The Future
Why QR Codes Are Just Plain Dumb◦ http://bit.ly/w1rDsV
Using QR Codes To Enhance Your Events◦ http://bit.ly/sHg68n
How To Use QR Codes In Event Marketing◦ http://on.mash.to/rKDkEZ
QR Code Event Case Studies◦ http://bit.ly/vloiKe
Putting QR Codes To Good Use At Events◦ http://bit.ly/uciiDX
Additional Resources