Internet Traffic Mastery How to drive traffic to your website.
How to Drive Website Traffic That Books
-
Upload
ve-interactive-us -
Category
Marketing
-
view
274 -
download
1
Transcript of How to Drive Website Traffic That Books
BEYOND DISPLAY:HOW TO DRIVE TRAFFIC THAT BOOKS
Tweet at us @VeUnitedStates @D1G1TAL_ALCHEMY #DriveResults
Questions? We have answers. Use the question panel in GoToMeeting
Connect with us - Live
We are recording this webinar for later playback and sharing
Today’s Speakers
Katie ColangeloDirector of Business Development, Travel Ve Interactive
Sam HaySocial StrategistDigital Alchemy
#DriveResults #BeyondDisplay
Understand Your Own Brand Identity
#DriveResults #BeyondDisplay
Get To Know Your Customers With Data
Use Data To Drive New Audiences And Keep Them Onsite
Success Stories
Today’s Agenda
Understand Your Own Brand Identity
#DriveResults #BeyondDisplay
#DriveResults #BeyondDisplay
What types of guests do you want to attract?
Your Brand Identity Matters
#DriveResults #BeyondDisplay
Are you…
Get To Know Your Customers With Data
#Drive Results #BeyondDisplay
#DriveResults #BeyondDisplay
It’s never been easier to put a face on your ideal buyer
Users expect a tailored experience—online and offline
#DriveResults #BeyondDisplay
How do you customize your campaigns?
#DriveResults #BeyondDisplay
Create campaigns that tailor to:
But, how do you identify your customer?
#DriveResults #BeyondDisplay
• Sales?• Length of stay?• Time of stay? • Frequency?
And how do you reach them?
Just some of the things we can analyze using Facebook:
#DriveResults #BeyondDisplay
Age, Gender, Location, Wireless Carrier, User OS, Connections, Friends of Connections, Interests, Behavior, Life Events, Politics, Income, Home Type, Value and Ownership, Ethnicity, Household Composition, Office Type, Parenthood, Education, Employment, Locales, Predictive Qualities ...and more
You can even identify potential honeymooners….newly engaged couples can’t wait to update their profiles!
#DriveResults #BeyondDisplay
Utilizing the Data to Drive Results—Case Study
#DriveResults #BeyondDisplay
• Who is the best customer? • Audience is 78% women• 45% of that is between the ages of 35-44
• But on social?• 50% of sales came from women age 25-34
Utilizing the Data to Drive Results—Case Study
#DriveResults #BeyondDisplay
#DriveResults #BeyondDisplay
So we catered to that audience with images and text that appeals to:
Utilizing the Data to Drive Results—Case Study
CAREER DRIVEN FEMALE PARENTS
#DriveResults #BeyondDisplay
And created a Lookalike Audience based on our info.
Utilizing the Data to Drive Results—Case Study
#DriveResults #BeyondDisplay
Who is the best customer now?
Utilizing the Data to Drive Results—Case Study
#DriveResults #BeyondDisplay
With time and experimentation, everything gets better.
Utilizing the Data to Drive Results—Case Study
Use Data to Drive New Audiences and Keep Them Onsite
#DriveResults #BeyondDisplay
2014 Spent on paid media
Revenue left in booking funnels
Key Travel Industry StatisticsDrive higher quality traffic and capitalize on that traffic to increase online conversions
Abandonment rate
Based on data from over 10,000 Ve clients
$4.15 Billion
$3 Trillion
$$$
86%Travel
Natural Return Rate
5%
$$$$$$$$$$$$$$$$$$$$$$$$
Here’s The Breakdown For Hotels
#DriveResults #BeyondDisplay
Emails Sent : Bookings Recovered
35:1
15%
The Number of Onsite Engagements That Result In A Recovered Booking
Email Re-Engagements
Engage Your Audience Throughout The Entire Funnel
ENGAGEduring the user
experience
CONVERTcustomers after abandonment
Audience GenerationDrive qualified traffic with
programmatic and audience segmented ad buying
(1st Party / 2nd Party / 3rd Party Targeting)
Onsite EngagementProvide segmented onsite engagement unique to the
user
Post AbandonmentRe-engage after
abandonment with email remarketing and display ad
retargeting
ACQUIRErelevant traffic
#DriveResults #BeyondDisplay
#DriveResults #BeyondDisplay
Now You Know The Why, Next Is The How…
Drive Relevant Audiences To Your SiteBy using 1st, 2nd & 3rd party data and Facebook data, you can reach the most relevant potential guests with display ads
#DriveResults #BeyondDisplay
BOOK NOW
BOOK NOW
Give Your Audience The Right Content In The Right ContextPersonalize your content to stay relevant to your customers
#DriveResults #BeyondDisplay
Don’t Be Afraid To Re-Engage Via EmailIt’s an extension of your customer service function, with no extra personnel required!
#DriveResults #BeyondDisplay
Know When To Start Display Retargeting…And Know When To StopKeep it relevant while they’re searching and end it shortly after they leave your site
#DriveResults #BeyondDisplay
Success Stories
#DriveResults #BeyondDisplay
Hotel Durant
Audience Generation
#DriveResults #BeyondDisplay
VePromptVeContactConversions Conversion Rate
42 37%
Conversions Conversion Rate
112 18%
Garden of the Gods
Audience Generation
#DriveResults #BeyondDisplay
VePromptVeContactConversions Conversion Rate
32 43%
Conversions Conversion Rate
101 19%
Know Your Brand And What You Offer
#DriveResults #BeyondDisplay
Data Is Key To Understanding Your Customers
Be Prepared To Engage Throughout The Booking Funnel
Now It’s Your Turn To Write Your Own Success Story
Key Takeaways From Today
#DriveResults #BeyondDisplay
Questions?
VE INTERA CTIVE LTD | 580 HARRISON AVE, SUITE 401, BOSTON, MA 02118 | WWW.VEINTERACTIVE.COM /US
THANK YOU!Join us for our next webinar:
Sept 30 1pm ESTHoliday Handbook Series
Part 1: Displays Aren’t Just For Windows
#DriveResults #BeyondDisplay