How to Drive Trafficfrom Social Media: The Ultimate Guide &Checklist for eCommerce

Social Media Overview

79% report using Facebook - more recently, older adults have started to join Facebook32% report using Instagram – mostly young adults31% report using Pinterest – primarily women29% report using LinkedIn – more popular with college graduates and high-income earners24% report using Twitter – also more popular among highly educated people

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Social Media Basics

1Set goals

2Track your KPIs weekly

3Know your audience

Know your limits4

 You need to determine what KPIs you want to measure. You can look at likes, number of followers, the level of engagement, andhow much traffic you drive from each post or each social media network.

Now that you’ve some goals. It’s important to check on them regularly to keep making progress. Start tracking your goals from week to week.

Customer personas are a great way to tailor your messages towards your ideal audience. To create a persona, you choose from different demographics and interests to create a fictional character.

How many accounts can you optimize at once? How many free hours do you have? Do you have the resources to have a dedicated person? Answer these questions before you get started.

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Optimizing Your Posts - 1

5Post frequently on social media

6Optimize your content for each network

7Use hashtags

You shouldn’t post more than one or two messages per day on Facebook, LinkedIn and Instagram. Unlikethe social sites mentioned above, Twitter works better if you tweet 10-15 posts per day.

Never share the same message on each network. NEVER. Since each network is different, you need to consider a few optimizations, like length of your post, image size, hashtags or content.

Hashtags are a great way to connect with potential customers based on interest. Be careful here. You want to use them effectively and you don’t want to overload your followers with tons of hashtags.

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Optimizing Your Posts - 2

8Track engagement and traffic

9Use visuals

10Use paid advertising

Use the built-in tools available on each social media platform. For example, Facebook Business Manager and their Page Insights allow you to see detailed information about your audience and engagement per post. 

Visuals are an essential part of social media. You can see this trend in image-based platforms like Instagram or Pinterest. Ecommerce businesses need to think more visually if they want to engage with their audience.

By targeting the right audience, you can boost your website traffic significantly and speed up your overall results from social media.

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BlogOptimization

11Start a blog

12Use tweetable quotes

13Social sharing buttons

Having an active blog gives you plenty of new content that you can share on social media and helps you to drive traffic to your site. It also helps you to rank higher for specific keywords in Google.

Creating tweetable quotes in your blog posts definitely helps you to get more shares. In addition, it makes your content more readable. 

The goal of social sharing buttons is the same as using tweetable quotes. It makes much easier for your readers to share the content they like with their friends and followers.

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Communication14

Build relationships with your followers

15Encourage customers toleave a review on Facebook

This is a very important step. The secret of the most successful companies is that they are interacting in an authentic way with their followers. Always take thetime to respond to your followers’ comments.

According to a report, 71% of respondents trust Facebook. That’s why Facebook reviews are an effective way social media tool for boosting your business. Believe it or not, the best way to get reviews is to simply ask for them.

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Tools to Use16

Manage your social accounts from one place

17Use Google Alerts

Using a tool that makes it easier for you to schedule, automate posts to multiple channels from one place is a good idea. While you want to customize posts for each channel, it’s helpful to see the “big picture” usingone piece of software.

Monitoring comments with Google Alerts allows you to respond in a timely manner to any feedback, positive or negative. This builds further trust and can also lead to repeat business.

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Social Media Management Checklist

We've created a social media management checklist that will help you keep your social media efforts on track with daily/weekly/monthly tasks and KPIs that you set. Visit our blog to download!

Grab Your Free Checklist

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