How to double your number of known legators in 12 months andrew gilruth - gwct
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Transcript of How to double your number of known legators in 12 months andrew gilruth - gwct
Double your number of known legators in
12 months?IoF Legacy Fundraising ConferenceBrunei GalleryMonday 1st OctoberAndrew Gilruth
GWCT legacy information 1994-2009• 1994-2009 income total = £436,587• Average over 16 years = £27,286
• Equates to 1% of our income
• 40 Potential legators (Average 2.5 per year)
Could we do better?
1) Already tried everything, we are doing okay
2) Anything else we did would cost a lot of money
3) Our members don’t leave legacies to us
4) Most of our members are men that, survived by their wives. They don’t leave us legacies
Prospective model
• No. in target age range (60-75)6,000
• % “declared supporters” to DM0.75%
• No. “declared responders” to DM 45• No “declared responders” to ad 5• No. “undeclared” to “declared” x
1.5• No “undeclared responders” 75
• Total number of legators after year 1125
Prospective income
• Total number of legators 125
• Average legacy £15,000
• Total potential income £1,875,000
Proposed costs
• Strategy and legacy proposition£6,000
• Creative, artwork and printing £9,000
• Fulfilment & Postage£5,625
• Total Cost £20,625
First year results – declared responders• Target response = 50 declared
(plus undeclared, total potential = £1,875,000)
• Actual result = 237 declared(plus undeclared, total potential = £8,887,500)
Could we do better?
1) Already tried everything, we are doing okay
2) Anything else we did would cost a lot of money
3) Our members don’t leave legacies to us
4) Most of our members are men that are survived by their wives. They don’t leave us legacies