HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer...
Transcript of HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer...
![Page 1: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/1.jpg)
HOW TO DOMINATE YOUR USED CAR MARKET!
Eric Miltsch – Dealer Teamwork
![Page 2: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/2.jpg)
Automotive Industry Expectations
Real-time Omni-channel Marketing
100% Compliance & Accuracy
Current Offers Live At All Times
Omni-channel Consistency
Tier 1, 2 & 3 Offer Flexibility Throughout the Month
Flexible, Trackable Communication Options
Immediate Communication
Omni-channel Expertise
Highly Personalized Messaging Cross-device Accessibility
Easy-to-find Information Minimal Cost, Maximum ROI Real-time ROI Evaluation
How do dealers handle this?
![Page 3: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/3.jpg)
Where does this leave us?
![Page 4: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/4.jpg)
Like this
We can fix it!
![Page 5: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/5.jpg)
The Solution
Use Technology &
Automation to Scale
& Eliminate Waste
Use Transparent
Partners with Expert
Knowledge
Combined You Can
COPE – Create Once,
Publish Everywhere
Now, where does it leave us?
![Page 6: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/6.jpg)
Like this!
![Page 7: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/7.jpg)
Eric MiltschCo-founder & Director of Marketing@emiltsch
#1 Fastest Growing
Google Premier
Auto Partner
10 OEMs
& 2 More
Coming Soon!
![Page 8: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/8.jpg)
![Page 9: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/9.jpg)
Improve Used Car Operational Excellence
![Page 10: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/10.jpg)
USED CARS SALES CONTINUE TO CLIMB
2016 2017 2018 2019 Est
2016
38.6M
2017
39.4M
2018
39.5M
2019 - EST
40M??
![Page 11: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/11.jpg)
8 MUST-HAVE BEST PRACTICES
Transparency & Trust
Wasted Spend
Front-LineReady Processes
Aging Policy & Processes
CreativeSourcing
DisciplinedAcquisitions
MarketingAutomation
Smarter Pricing & Selection
![Page 12: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/12.jpg)
SMARTER PRICES & SELECTION
Show Your Offers
Tighter Price & Auction Rules
Cost to Market
Price to Market Rules
53% concerned with the price &
payments
Target Market Days Supply: 70
Target 84% for 16% spread to
hit profit goals
98% to 100%, 0-7 days
94-97%, 7-15 days
90-93%, 15-22 days
< 90%, 22-29 days
![Page 13: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/13.jpg)
KeyFeatures
PRICE TRANSPARENCY & TRUST
Give shoppers what they want
Is it a good deal?
Position as an upgrade
Omnichannel marketing
PaymentsAds matchWebsite
GoodDeal
![Page 14: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/14.jpg)
ELIMINATE WASTED MARKETING SPEND
Google My Business Tracking
Multi-Channel FunnelsAssisted Conversions
Proper Hard Conversion Tracking
Eliminate 3rd Party Sites That Don’t ROI
Stand-alone SEO
SEM, & Social Media
1
2
3
4
5
![Page 15: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/15.jpg)
GOOGLE MY BUSINESS UTM TAGS
![Page 16: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/16.jpg)
GOOGLE MY BUSINESS UTM TAGS
www.website.com/?utm_source=google&utm_medium=organic&utm_campaign=google_my_business
www.website.com/?new-vehicle-specials-city-st.htm/?utm_source=google&utm_medium=organic &utm_campaign=google_my_business_menu_link
![Page 17: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/17.jpg)
Vanity Metrics vs. Hard Conversions
Phone
Calls /
Click to
Call
Form
Fills
Walk-in
Traffic
Chats /
Texts
VDP
View
Bounce
Rate
SRP
Views
Time
on
Site
![Page 18: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/18.jpg)
IMPROVE FRONT-LINE READY PROCESS
72 Hours
1 Day
$700
Shop - Photos - Online
Reduce Recon Time
Average Recon Cost Target
![Page 19: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/19.jpg)
EasierTrades
CREATIVE INVENTORY SOURCING
ACV, Backlot, Eblock, TradeRev
Better Trade-in Campaigns
Mobile Trade-in Appraisal
Crowdsource Vehicles
OnlineAuctions
LocateSquad
SmartAds
![Page 20: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/20.jpg)
STRICT AGING POLICY & PROCESSES
Move FastEliminate wholesale losses
get marketing support
50% over 30 DaysPRO TIP: Target 80%
Under 30 days!
% aged over 90 days?
Sell All in 45 DaysPRO TIP: Sell all in 30 days!
Compare ROIMeasure gross/net profit
on vehicles sold <30 days
to >30
![Page 21: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/21.jpg)
No bad history 45/75/90
days
VehicleDemand
Time toSale
Front-endGross
TotalUnitsPhysical/
Online
DISCIPLINED ACQUISITION STRATEGY
Condition Charge-backs Activity Tracking Total Bought PVR Days to Sale Trade-ins
![Page 22: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/22.jpg)
AUTOMATEDMERCHANDISING
Pr i ces
Pa y m en t s
S a v i n gs
F eat u res
CTA s
D i sc l osu res
![Page 23: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/23.jpg)
BODY STYLE LANDING PAGES
Peopl e sh op
di f f e ren t l y !
![Page 24: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/24.jpg)
BRAND SPECIFIC LANDING PAGES
M ore oppor t u n i t i e s t o
m a t ch i n t en t !
![Page 25: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/25.jpg)
OWN THE BEST REAL ESTATE
• M a t ch i n t en t
• 167k sea rch es/m o
• Tech n i ca l S E O
![Page 26: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/26.jpg)
![Page 27: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/27.jpg)
![Page 28: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/28.jpg)
![Page 29: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/29.jpg)
![Page 30: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/30.jpg)
![Page 31: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/31.jpg)
Action Items
16 Questions to Ask Your PPC Vendor Checklist
![Page 32: HOW TO DOMINATE YOUR USED CAR MARKET!...HOW TO DOMINATE YOUR USED CAR MARKET! Eric Miltsch –Dealer Teamwork Automotive Industry Expectations Real-time Omni-channel Marketing 100%](https://reader036.fdocuments.net/reader036/viewer/2022081405/5f0a25197e708231d42a3acf/html5/thumbnails/32.jpg)
FREE Dealer Teamwork Google Analytics Audit
✓ Overview of spend
✓ Current performance
✓ Opportunities for improvement
Add your GA account [email protected]