How to do SEO like a super affiliate

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    13-May-2015
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Transcript of How to do SEO like a super affiliate

  • 1.How to do SEO like aSuper AffiliatePatrick AltoftDirector of Search

2. My definition of a super affiliate An affiliate business that has made the transition intobeing one of the following: o A well known brand o A business driving substantial revenue & profits o A business with perhaps 20+ employees o A business with real offices 3. EXAMPLES 4. Finance 5. Travel 6. Voucher Sites 7. CHARACTERISTICS 8. Become a great business Google wants to rank the best sites at the top What can you be the best in the world at? 9. Superaffiliates are great at 2 things DigitalSectorMarketingExpertiseSuperaffiliates are generally very knowledgeable abouttheir sector & products but so are a lot of brands.Digital marketing expertise is what makes them stand out need to beat merchants & all the other affiliates. 10. Some thoughts Affiliates are always competing against otheraffiliates as well as merchants Barriers to entry are low markets are competitive SEO campaigns need to be very aggressive but in anatural & controlled way You need to show Google you are a trusted brandbefore you get aggressive with SEO 11. SEO is not your marketing strategySuperaffiliates do everything 12. High level SEO is about rankingsTrue high level SEO is not about conversions, brandawareness, sales, leads, revenue or profits.Separate your SEO team from your commercial teamsand let each one focus on what they do best.Select a keyword, rank for it & move on to the next. 13. Strategy Regular keyword selection based on extensiveopportunity analysis Do this over lots (100,000+) of keywordsOpportunity = Search Vol. * Max CTR * Conversion Rate * Revenue Per Sale 14. TEAMS 15. Structure Designers ContentDevelopers WritersMarketing DepartmentAnalyticsSEOConversionRate PPCOptimisation 16. Ideal SEO Team Structure Head of Search Strategist StrategistContent MangerAgency Linkbuilders LinkbuildersContent writers Agency team 17. Talent 18. Research To SEO like a superaffiliate you have to learn whatthey do & how they do it Year end financial reports Investor calls Press releases Events Google Alerts Twitter/Facebook 19. COMPETITOR ANALYSIS 20. Searchmetrics 21. Searchmetrics 22. spyfu.com/uk/ 23. Google Trends 24. Open Site Explorer 25. Open Site Explorer 26. Majestic SEO 27. LINK ANALYSIS 28. Competitor analysis Identify 20 target keywords Record domains ranking in top 20 search results for each keyword Remove duplicate sites 29. Competitor analysis Export all links to Excel 30. Competitor analysis Repeat for all competitors to create one giant Excel document Remove duplicate linking domains Sort by Domain Authority or Page Authority 31. Competitor analysis Use filters to find valuable links o URL contains .ac.uk , .edu , .gov , .nhs o Anchor text contains target keyword 32. Anchor text visualisation Wordle.net 33. Booking.com 34. Booking.com Pivot table Find top 10 anchortexts by count 35. Brand link authority Booking.com Add up Domain Authority of all brand links 125518 Add up Domain Authority of non-brand links - 26757 36. Link Profile Booking.com 37. Building links Press release every week Pitch to bloggers, give quotes etc Write guest content for blogs & news sites Pay for links if you can make them look 100%natural Become an authority by being a voice in your sector 38. Systems & Processes 39. Linkbuilding processCompetitor Search Shortlist QA AnalysisGooglesitesprocess ContentPitchPlace linksStory ideasproduction stories QA Promote Track links processlinks 40. Content syndicationWhen looking for brand anchor text this is highly effective MarketWire PRweb PR News Wire Etc Article syndication systems Blog networks that syndicate content 41. Questions? www.blogstorm.co.uk www.branded3.com twitter.com/patrickaltoft patrick@branded3.com