How to Do Search Experience Optimization (the new SEO) for 2015

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SEARCH EXPERIENCE OPTIMIZATION

Transcript of How to Do Search Experience Optimization (the new SEO) for 2015

SEARCH EXPERIENCEOPTIMIZATION

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Don Schindlerbeen working in digital since 1999donschindler.com / @donschindler

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https://flic.kr/p/7s9i35

What do people want?

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https://flic.kr/p/q9JHHV

Answers and/or EntertainmentA GREAT EXPERIENCE OF INFOTAINMENT

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Content Strategy

& Platforms

Keyword Research

Usability

Accessibility

Information

Architecture

Inbound Links

User Interface

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STRONG CONTENT

CREATES INBOUND LINKS

POWERFUL CALL TO ACTION

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XENU

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301 REDIRECT

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72 dpi

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What did we learn today

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Search and social mean everything to today’s consumer for finding out information.

Good SEO starts with great content and following some simple processes to putting stuff online.

Never try and shortcut SEO. It will only ruin your website’s reputation and hurt your chances of being found.

Don Schindlerdonschindler.com / @donschindler