How to do Onsite SEO - Optimisey€¦ · How to do Onsite SEO Fous o hat you a otol, ... •...

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How to do Onsite SEO FoĐus oŶ ǁhat you ĐaŶ ĐoŶtƌol, ƌatheƌ thaŶ ǁhat you ĐaŶ’t

Transcript of How to do Onsite SEO - Optimisey€¦ · How to do Onsite SEO Fous o hat you a otol, ... •...

Page 1: How to do Onsite SEO - Optimisey€¦ · How to do Onsite SEO Fous o hat you a otol, ... • Accelerated Mobile Pages (AMP) • Google’s ie It’s ho the Áe Áas eat to e • Instant

How to do Onsite SEOFo us o hat you a o t ol, athe tha hat you a ’t

Page 2: How to do Onsite SEO - Optimisey€¦ · How to do Onsite SEO Fous o hat you a otol, ... • Accelerated Mobile Pages (AMP) • Google’s ie It’s ho the Áe Áas eat to e • Instant

Sea h isito s a e like p e ualified p ospe ts

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Research

1. Start with a core word or phrase

2. Do ’t a oid i possi le ke ords3. Related phrases

• Searches related to

• People also ask

• Did you mean?

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Writing Copy

W ite fo usto e s, opti ise fo sea h e gi es

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Optimising: Getting Found

• One keyword per page (or phrase)

• Title

• Main heading (h1 tag)

• Image file name

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Images

• Content:• Every page needs an image

• Image search results

• Filename:• Keyword(s)

• Lower case

• Hyphenate words e.g. keyword-research.jpg

• Tags• Alt tags, title tags

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Common errors: Keywords

• Keyword ignorance

• Keyword stuffing

• Poor heading use

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Speed

Ha i g a slo e site is like o i g a shop he e people do ’t a t to go

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Accelerating Your Website

• Mobile first

• Remove Rubbish

• Managing Images

• Turbocharge Your Site

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Content Rubbish

• Remove redundant:• Tags

• Scripts

• CSS

• Avoid inline CSS

• Minify files:• HTML

• Javascript

• CSS

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Managing Images

• Oversized images

• Resize to maximum used size

• Reduce resolution (72dpi)

• Consider using srcset

• Large images (that need to be large)

• Consider open in new page/tab

• Gated content opportunities

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Turbocharge Your Site

• Accelerated Mobile Pages (AMP)

• Google’s ie It’s ho the e as ea t to e• Instant page load

• Removes unnecessary content

• Customer focused

• Get started now:

• https://www.ampproject.org/

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Common errors: Speed

• Adding content or effe ts e ause ou like the• Using WYSIWYG editors

• Inline CSS

• Uncompressed files

• Large drop down lists/tables

• Consider a separate page

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Speed Tips

• Minify HTML, Javascript and CSS

• Use browser caching for static elements

• Set up AMP versions pages

• Especially key search traffic pages

• Test with:

• https://developers.google.com/speed/pagespeed/insights/

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Links

Li ks su ou d us. They penetrate our sites. They bind the galaxy

togethe …

… o, that as the e , they i d the e togethe .

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Types of Links

• Content Link• Use relevant text for destination page (keywords)

• Less visi le, don’t interrupt reading

• Call to Action• To direct and segment visitors

• Most visible, should interrupt reading

• Structure (Menus)• Focus on the customer, provide structure

• Use keywords

• Important pages only

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Providing structure

• Logical menu hierarchy

• Focus on user experience (UX)

• Breadcrumbs

• Previous pages

• Page hierarchy

• Structured data markup

• Use schema.org

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Building Great Links

• Use destination keywords as link text

• Link from relevant pages

• Most important links to the top left of your pages

• If Call to A tio is ’t rele a t te t use ke ord a ed i ages• External links open in new tab

• consider rel= nofollow tags

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Common errors: Links

• Poorly built links

• e.g. Cli k Here• Link overload

• Number of links

• Length of link

• Lack of links!

• Unclear site structure

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Reminder: Measure Everything!

You a ’t i p o e hat you a ’t easu e

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Final Tips

• Other search engines are available

• Bing/Yahoo

• SEO is as important for paid search as organic

• Reduce cost through improved quality score

• Tools I use

• https://search.google.com/test/mobile-friendly

• https://neilpatel.com/

• http://www.writewords.org.uk/phrase_count.asp

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A d Fi all …

You e p ese e does ’t e d at you e site, it’s just the beginning

- Author Me