How to Develop a Holistic Social Media Strategy
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Transcript of How to Develop a Holistic Social Media Strategy
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Developing a Social Media Strategy Heather Flynn Talent Acquisition Nike, Inc.
@
@heathereflynn
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“Everything you need is already inside”
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On the ERE site recently—
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What is the business problem?
Attract
Drive
Develop
Increase
Always be on the Offense
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Research
Candidate and new hire feedback
Competitive intelligence
Industry experts
Vendors
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Digital Communities . . . .Target Your Audience
Be Genuine Be Engaged Add Value Be Prepared
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Putting the Pieces Together Hot – Active
Warm – No Current Role Cool - Passive
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Budget Develop
Allocate resources
Evangelize your plan
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The Power of Videos
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Blogs Be passionate
Share the development of content
Be consistent
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Search Engine Optimization
Driving
Tracking
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Search Engine Marketing
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Results:
Add capacity Better candidates Build brand awareness
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Next
Target Measure & Move Mobile & Global
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Q&A Thank you
Heather Flynn Talent Acquisition Nike, Inc.
@
@heathereflynn