How to design solutions for sustainability (04 18 2012)

Strategy Consulting

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+33 1 56 91 20 34

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How to design

solutions for

sustainability? April 2012

How to design solutions for sustainability ? 2

Designing solutions

for sustainability

IS IT TIME TO RETHINK YOUR STRATEGY?

HOW TO DESIGN AND ORGANIZE THE CHANGE?

ILLUSTRATIONS: SOME ECO-DESIGN TRENDS

1

2

3


Is it time to rethink your strategy?

DESIGNING STRATEGIES IN A COMPLEX ENVIRONMENT 1.1

WHY RETHINKING STRATEGIES? 1.2


“ Take, make, waste ”…

our current industrial system

Designing the

characteristics and

the patterns of the

product

Engineers

Design team

Desk of study/Lab

Production of the

product or service in

high scales

Project manager

Workers

Office clerks

Transportation,

Packaging,

Marketing,

Communication

Marketers

Commercials

Logistics

Consumer purchase

Consumption of the

product or services

Purchasers

Consumers

CONCEPTION PRODUCTION RETAILING CONSUMPTION DISPOSAL?

What about the end

of life of a product?

Who

should handle the;

product’s disposal?

ORGANIZATION IN SILO:

PRODUCTS ARE CONCEIVED WITHOUT ANY ATTENTION TO THE DEMANDS AT STAKE

1 2 3 4 5


…how to deal with

this complex world?

ENDANGERED

BIODIVERSITY

HEALTH

DAMAGES

ENVIRONMENTAL

IMPACTS

ENERGETIC

CONSUMPTION

STRATEGY

DESIGN

PROCESS

CONSUMERS’

EXPECTATIONS

COMPLIANCE

& REGULATIONS

RAW MATERIALS DEPLETION

& PRICE VOLATILITY

ONG

CAMPAIGNS

ENVIRONMENT GROWS AT A COMPLEX LEVEL

HOW TO COPE WITH THE RAISE OF FACTORS OF CHANGE?


Focus 1:

Endangered biodiversity

LIVING RESOURCES DECLINED

FROM 40% BETWEEN 1970 AND 2000

THE EARTH HAS LOST

30% OF IT NATURAL RESOURCES

IN 30 YEARS

Source: Good planet


Focus 2: (1/2)

Raw material depletion

COTTON PRODUCTION:

FROM 6 MILLIONS TONES

TO 26 MILLIONS TONES

IN 50 YEARS

1

TEE-SHIRT IN COTTON =

10 000 LITERS OF WATER

Source: International Trade center


Focus 2: (2/2)

Raw material depletion

IN 2008

31 YEARS

OF COPPER STOCK REMAINING.

RECYCLED COPPER : 37%

COPPER PRODUCTION:

15,6 MILLION

TONES PER YEAR

Source: USGS & European Copper Institute


Focus 3:

Energetic consumption

53% REFERS TO THE RAISE OF

THE ENERGETIC DEMAND IN 2030

95% OF THE ENERGY CONSUMED IS NOT

RENEWABLE

Source: Goodplanet.com


Focus 4:

ONG Campaigns


Focus 5:

Health damages

THE INDOOR POLLUTION INDUCE

30 000 PREMATURE DEATHS PER YEAR

THE INDOOR AIR IS

TWICE TO FIVE TIMES

MORE POLLUTED THAN THE OUTDOOR



Focus 6:

Consumers’ expectations

IN 2010,

60% DECLARE HAVING CHANGE THEIR

BEHAVIOR IN PURCHASING IN FAVOR OF

SUSTAINABLE PRODUCTS

3/4 AMONG FRENCH PEOPLE REGARDS

SUSTAINABLE DEVELOPMENT AS A

NECESSITY

Source: Ethicity « Les Français et la consommation responsable, le retour du vivant! »


Focus 7:

Environmental Impacts

15 TO 40% OF PLANTATION WOULD HAVE DISAPPEARED

IN 100 YEARS.

THEY REPRESENT 50% OF OUR MEDICATION.

55% OF THE GROUND WATERS ARE

POLLUTED BY MORE THAN

700

SUBSTANCES.



Focus 8:

Compliance and regulation

1991 2011

http://www.actualites-news-environnement.com/images/nf-hqe-grand.jpg

http://www.greenzer.com/blog/blog_image_store/2009/07/leed-to-rate-energy-use.jpg

http://images02.olx.fr/ui/5/40/23/1272296230_90273723_4-ECOSYSTEM-Attestation-de-Conformite-HPE-THPE-wwwecosystemfrancecom-PACA-Services-1272296230.jpg

http://www.pignon-vert.ch/images-logo/minergie.gif

http://www.homecocooning.com/dossiers/label qualit%C3%A9/fsc-logo.jpg

http://www.annuairegreen.com/images/label/label_17.png

http://ecolabel.defra.gov.uk/images/Ecolabel_logo_v5_small.jpg

http://images01.olx.fr/ui/5/40/23/1272296230_90273723_3-ECOSYSTEM-Attestation-de-Conformite-HPE-THPE-wwwecosystemfrancecom-PACA-Autres-Services-1272296230.jpg


From words to action… it’s time!

“WE HEARD THE STRONG

NOISE OF A DESTROYED

TREE, BUT WE DON’T LISTEN

TO THE TREES GROWING”

Mahatma GANDHI


Is it time to rethink your strategy?

DESIGNING STRATEGIES IN A COMPLEX ENVIRONMENT 1.1

WHY RETHINKING STRATEGIES? 1.2


The “3 R approach”:

Reduce, Reuse, Recycle!

We use

too many

materials

and energy.

We have

to slow

down

REDUCE

In a

finite world

we have to

get used

to recover

second-hand

products

REUSE

As

raw materials

are becoming

scarce, we have to

avoid waste,

and recycle

materials

RECYCLE

“ WE NEED TO USE LESS, TO MAKE MORE ” JASON CLAY, WWF EXPERT


…But “ Less bad is not good ” *

*M. Braungart and W. McDonough, Cradle to Cradle

50

75

100

125

150

175

200

1980 1985 1990 1995 2000 2005

GDP Population Ressource extraction Ressource intensity

-30%

+50%

RESOURCES’ SAVINGS GAINS ARE FAR BEHIND NECESSARY EXTRACTION GROWTH…

…AND DO NOT OFFSET POTENTIAL DEMAND OF A FAST GROWING GLOBAL POPULATION


Reduce is not enough…

…WITHOUT RAISING IN ANOTHER? HOW REDUCING IN ONE PLACE…

Source: Pôle eco-conception, St Etienne


Reuse is not enough…

IS REUSE APPEALING FOR THE USERS?

LESS BAD IS NO GOOD!

CAMPER WABI


Recycle is not enough…

RECYCLE

GOODS

+ LOST VALUE

Hybrid product with

material of lower quality

LOST MATERIALS

Material reduce

over time

CONTAMINATION

Mixture of amorphous

and cheap materials

+

DOWN RECYCLING

Recycled products contained more polluted materials

than a virgin one


“ We need to trash the system,

or crash the planet ”*

*T. Jackson, Prosperity Without Growth: Economics for a Finite Planet

“WE CAN'T SOLVE A

PROBLEM BY USING THE SAME

KIND OF THINKING WE USED

WHEN WE CREATED THEM”

Albert Einstein

WE NEED TO RETHINK

THE WHOLE PROCESS

“The (re)design of products,

processes, services or systems to

tackle imbalances between the

demands of society, the

environment and the economy

requires the holistic consideration

of the impacts of products /

services in these 3 areas, now and

in the future.” Source: Recycle, a catalyst for change


What do we want?

RENEWABLE

SOCIAL

EFFICIENT

AFFORD

ABLE SAFE

WORTHY

AFFORDABLE

ESTHETIC

DESIGNED

PRODUCTS

&

SERVICES


Key questions

to rethink the entire process

HOW TO CONCEIVE A PRODUCT/SERVICE WITH ZERO IMPACT?

HOW TO BEGIN ? BY WHICH PART?

WHAT ARE THE TOOLS AND PATTERNS TO CREATE?



Designing solutions

for sustainability

IS IT TIME TO RETHINK YOUR STRATEGY?


ILLUSTRATIONS: SOME ECO-DESIGN TRENDS

1

2

3


What is a Sustainable Strategy?

2.

3.

1. A NEW WAY OF THINKING

A NEW WAY OF DESIGNING

A NEW WAY OF DOING

A NEW WAY OF MANAGING 4.

AND

AND

AND


A new way of thinking

Life cycle thinking

Closed-loop industrial cycle

Up-cycling


2.

3.


A NEW WAY OF DOING


AND

AND

AND


Why do we need

a new way of thinking ?

80% OF A PRODUCT'S

ENVIRONMENTAL PROFILE

IS FIXED UNDER CONCEPT

CREATION IN PRODUCT

DEVELOPMENT

. Source : Technical University of Denmark, Tim McAloone


Life-cycle thinking

Source: Cradle to cradle,

W. Mc Donough & M. Braungart

BIOLOGICAL CYCLE TECHNICAL CYCLE

“ CRADLE TO CRADLE IS A LAW OF RETURN

BUT WITH MATERIALS RATHER THAN FOOD-CROPS ”


From linear to cycle process…

CONCEPTION

1

PRODUCTION

2

RETAILING

3

CONSUMPTION

4

DISPOSAL?

5

FROM CRADLE-TO-GRAVE… …TO CRADLE-TO-CRADLE

DESIGN

REALIZE

DISASSEMBLY

REUSE


Up-cycling:

The closed-loop industrial cycle

DESIGN

ELABORATION

DISASSEMBLY

PRODUCT

REALIZATION REUSE

Choice of the materials

Life Cycle Assessment

Taking account of the

future disassembly

New tools

Evaluation

throughout the

realization

Salvage of the

products

Separation of the

materials according

to their life cycle

New design with

the same

materials

Product service

No waste, no use

of new resources


Up-cycling:

The infinite process

The complexity of the system

constitutes its ability to adapt

to any kind of change

One ecosystem where waste

doesn’t exist because we work

with the entire system.

Products are meant to be

disassembled : it demands

another design process where

recycling is taken into account

from the conception.

To make research about

materials: which ones can be

reuse infinitely , how to reuse

them, in which assembly?

An infinite process: an infinite

possibility of reuse of the

materials.

The product process can be

transformed into a service

process


The key moment: Conception

MAPPING OF THE PRODUCT LIFE CYCLE FOR A SCAFFOLD.

POTENTIAL ENVIRONMENTAL CAUSES ARE INDICATED IN RED


The choice of the right materials

MATERIALS AS NUTRIENTS Assess existing materials & process

chemicals for their human &

environmental health attributes

MATERIALS AS REUTILIZATION Create a plan to develop systems to

recover used products and safety

continuously cycle materials nutrients

“MATERIALS HEALTH” Identify the chemical composition of the

materials that make up the product.

They are ranked on a scale:

Unmarketable (red)

Gray

Positive list

AT THE UP-CYCLING BASIS:

THE CHOICE TO RETAIN HIGH QUALITY MATERIALS


Up-cycling:

Nike example

PERFORMANCE + INNOVATION + SUSTAINABILITY

“For Nike, the first step toward

“closed loop” manufacturing is

the Considered Index.

To create the Index, we

measured our environmental

footprint across all processes –

from product brief through final

production – and identified the

areas where changes would

most greatly impact our overall

environ-mental footprint:

Materials, Waste, Solvent Use

and Innovation.”

THE NIKE TEAM


Up-cycling:

Shaw example

Shaw developed commercial carpet tiles

that do not contain PVC and can be

separated into components materials &

fully recycled again and again


A new way of designing

Product Improvement

Product Redesign

Function innovation

System innovation


2.

3.


A NEW WAY OF DOING


AND

AND

AND


The 4 levels

HOW TO ECO-DESIGN A WHOLE SYSTEM?

Source: Recycle, a catalyst for change, Sustainable Design Technology


Level 1:

Product improvement

WHAT IS DONE?

Evaluation of the product through each step of the process

Improvement of one or several characteristics in order to reduce the

product’s impact through its production, distribution or consumption

BENEFITS

Assessment of the product

Consciousness of the black holes

First improvements

Reduce costs

SHORTFALLS

Still with the same frame of conception

and production

Local improvement

Be careful with the effects of “REDUCE”

Be careful to the greenwashing!


Level 2:

Product redesign

WHAT IS DONE?

Rethinking all parts of the products

Materials assessment

Re-evaluation of the product characteristics

Conception of a product according safe and sustainable indicators

BENEFITS

Local production

Renewable & safe materials

Transparency of the fabrication

Facility of transportation

The new W+W is the sum of

indispensable elements for

saving both water and space

because its renovation system

filters the wastewater from the

basin and reuses it in the

discharge of the cistern.


Level 3:

Function Innovation

WHAT IS DONE?

Rethink the use and purpose of the product

Integrate user centered approach

Think about new uses to develop new functionalities

Consider the product as an ecosystem

A PRODUCT AS AN ECOSYSTEM

To take into account the interaction with

the user

To develop a set of relations between the

functions of the products

To link the product with the services

matching

Eco-system prototype

featuring an impressive

level of interconnectivity

between different

appliances, the beautiful

& futuristic kitchen

creates an efficient

workspace that saves

energy, resources &

time.


Level 4:

System Innovation

WHAT IS DONE?

Rethink the business models

Substituting the supply of material goods with a service offer

“With Product Service System, industry sells more than added value.

Turnover is directly related to the intensity of use by the client rather

than actual possession.”D. Brissaud, INP Grenoble

WHAT KIND OF SYSTEM?

Sharing

Community

Loan

Exchange

Network relationship

Michelin fleet rents

tires to trucks in the

USA.

“For the customer, the

notion of definitive,

absolute ownership

lost, its meaning in

favor of the more

responsive notion of

usage.”

D. Brissaud, INP Grenoble



Engineer thinking vs Design Thinking

Cross Pollination

Concurrent Engineering

Deep Collaboration


2.

3.


A NEW WAY OF DOING


AND

AND

AND


Two ways of doing:

Engineer vs designer?

ECO-CONCEPTION ENGINEER LANGUAGE,

SCIENTIFIC BACKGROUND

LIFE ANALYSIS TOOL

ECO-DESIGN CONCEPTUAL & STRATEGIC

CREATIVITY &INNOVATION

DESIGN THINKING TOOL

LANGUAGE GAP

BETWEEN

TOOLS AND

DESIGNERS


Engineer tool:

Life cycle analysis

LIFE CYCLE ANALYSIS (LCA):

Source: Pôle eco-conception, St Etienne

LCA IS A USEFUL TOOLS FOR ASSESSING AND MEASURE

BUT DOESN’T FIT FOR THE CREATION OR THE CONCEPTION OF A PRODUCT

An analytical tool designed to quantify the ecological impacts or sustainability

performance of a system, to account for all the inputs (energy, chemicals, raw

materials…) and outputs of a system (air, water, land polluting…) presented in

its raw form, substantial amount of detailed information that is not easily

interpreted or comparable.

STRENGTHS

Useful for

benchmarking, rapid

testing assumptions

Useful for comparing

different products,

processes, industries.

WEAKNESSES

LCA takes 6 months to be

made and is pretty

expensive

Collecting environmental

information throughout the

product life cycle can be

difficult & interpreting

results is an art.


Nike develops and releases Nike

Considered Suppliers 'Guide to

environmentally preferred materials”

that guides suppliers’ research and

development effort for Nike EPMs.

Life cycle analysis

By Nike

The Considered index is a

system-integrated, online tool

for evaluating the predicted

environmental footprint of a

product prior to commer-

cialization.

Products are assigned a

“Considered” score based

on Nike’s assessed

footprint.

Nike defines Environmentally

preferred materials (EPMs) as

materials that have significant lower

impact on the environment in one or

more categories of chemistry,

energy, water or waste.

The Index metrics are based

on more than a decade of

collecting solid waste and

solvent use data in footwear.

To define Nike EPMs and

quantitatively evaluate and

rank our material choices, Nike

Develops a Material Analysis

Tool (MAT).Each material is

assigned a numeric value that

translates into a sustainability

score for their products.

“THE INDEX IS A PRODUCT CREATION TOOL,

ALLOWING NIKE TEAM TO FOCUS ON ENVIRONMENTAL SUSTAINABILITY” * * Nike Corporate responsibility report


Designer tool:

Design thinking

DESIGN THINKING IS NECESSARY TO BREAK THE CYCLE OF THE 3 R

AND BRING DISRUPTIVE AND SUSTAINABLE INNOVATION

TO THINK ABOUT AN SCALABLE AND UPGRADABLE PRODUCT

TO CONNECT THE PRODUCT TO THE GLOBAL NETWORK

TO SOLVE COMPLEXITY INTO SIMPLE INTERFACES

TO INSERT THE PLACE OF THE USER INTO THE PRODUCT, INTERACTIVITY

TO DETERMINE THE FITTEST TECHNOLOGY WITH THE RIGHT MATERIALS

TO INSERT THE PRODUCT INTO ITS ENVIRONMENT

DESIGN

IS…


Design thinking

by Frog design

BLINK, A ELECTRIC-VEHICLE CHARGING STATION

BY FROG DESIGN

FRIENDLY

& FAMILIAR

INTERACTIVE CONVENIENT

& ADAPTABLE

SMART

& CONNECTED

At the heart of the project,

A collaboration with ECOtality,

A deep understanding of the users

And the technical knowledge of

the Electric vehicles


Breaking dualism:

Iterative Thinking

NOT A SEQUENTIAL PROCESS

BUT AN ITERATIVE ONE

LCA + DESIGN THINKING

SOCIAL, TECHNICAL,

ENVIRONMENTAL

ISSUES

DESIGN THE BEST SOLUTION

FOR EACH CASE

& CONCEIVE THE FITTEST

TOOLS TO DEAL WITH IT

ENVIRONMENTAL SPECIALISTS

INDUSTRIAL DESIGNERS

STRATEGISTS

FACTORY MANAGERS

MECHANICAL ENGINEERS

…

SOLUTIONS AND APPROACHES ARE CUSTOM-MADE


Breaking dualism:

Designing the cognitive process

INNOVATION

VARIOUS METHODS… …ONE FOCUS

CROSS POLLINATION Teams with different backgrounds and specialties

work around a same issue. A design leader

operates some iterations to cross their different

works.

CONCURRENT ENGINEERING The leader launch a set of similar teams to settle a same

issue. The result is a syncretism of the best ideas found

in the different teams.

DEEP COLLABORATION A team made from different specialists goes deep in

the problem with the more iterations they can, to co-

create a final product.


What tools for what solution?

1

PRODUCT

IMPROVEMENT

2

PRODUCT

REDESIGN

3

FUNCTION

INNOVATION

4

SYSTEM

INNOVATION

Design thinking

Life cycle

Materials analysis

….

? ? ? ?

WHAT TOOLS FOR EACH ECO-DESIGN STEPS ?

DIFFERENT APPROACHES AND SCENARIOS ARE IMAGINABLE…



Step 1

STEPS APPROACH EXAMPLE

1

PRODUCT

IMPROVEMENT

LIFE CYCLE ANALYSIS : Foot print assess

Reduction of energy waste

Materials analysis

2

PRODUCT

REDESIGN DESIGN PRODUCT

3

FUNCTION

INNOVATION

HOLISTIC PRODUCT DESIGN

4

SYSTEM

INNOVATION

ECOSYSTEM STRATEGY

http://www.touax.fr/



Step 2

APPROACH

1

PRODUCT

IMPROVEMENT

LIFE CYCLE ANALYSIS :

2

PRODUCT

REDESIGN

DESIGN PRODUCT Design the product’s end at the conception

Choice of natural or law-impact materials

Life cycle of each materials and reuse

process

Esthetics and uses consideration

3

FUNCTION

INNOVATION


4

SYSTEM

INNOVATION

ECOSYSTEM STRATEGY

EXAMPLE STEPS



Step 3

1

PRODUCT

IMPROVEMENT


2

PRODUCT


3

FUNCTION

INNOVATION

HOLISTIC PRODUCT DESIGN Design thinking for conceiving and

upgradable product

Iteration to connect uses and

functionalities

Technologies innovation

4

SYSTEM

INNOVATION

ECOSYSTEM STRATEGY

APPROACH EXAMPLE STEPS



Step 4

1

PRODUCT

IMPROVEMENT


2

PRODUCT


3

FUNCTION

INNOVATION


4

SYSTEM

INNOVATION

ECOSYSTEM STRATEGY From one house to an area

Enlargement of the “conceiving team” with

urbanites and politic people

New technologic to connect the house,

MICHELLE KAUFMANN

APPROACH EXAMPLE STEPS



Engineer thinking vs Design Thinking

Cross Pollination

Concurrent Engineering

Deep Collaboration


2.

3.


A NEW WAY OF DOING


AND

AND

AND


Why changing?

REACTIVE POSITION PROACTIVE POSITION

For complying the laws, regulations

norms

For cutting costs

For differentiate from the sector

competitors

For adapting the consumers

demands and wills

Because you have a vision

Because you want to seduce actual

non-consumers

Because you long for innovations

Because you are looking for

sustainable growth

Because you want to increase the

firm’s and brand’s immaterial values

GET THE WAVE OF CHANGE BEFORE IT BECOMES A CONSTRAINT


The eco-conception benefits

SHORT TERM

BENEFITS

LONG TERM

BENEFITS

ECO-CONCEPTION INSURES FIRM’S DURABILITY

Reduces environmental impact of

products

Optimizes raw material

consumption and energy use

Improves waste management

Encourages good design and drives

innovation

Cuts costs

Increases product marketability

Increases innovation

Develops a greater ability to compete,

Improves cost-effectiveness

Reduces environmental impacts and

liability

Gains a system perspective

Improves supply chain

Increases the immaterial assets


Change resistance(s)

STRUCTURAL

BARRIERS

INDIVIDUAL

BARRIERS

ORGANIZATION FREEZES AT VARIOUS LEVELS

HOW TO RAISE THESE LOCKS AND OBSTACLES?

How to change the culture and

organization of an established firm?

How to manage change?

How to assess risks & impacts?

How to insure short-term results in a

long-term strategy?

Lack of available information

Strategy perceived as extra costs in

time & money

Risk avoidance

Lack of vision

Change apprehension

Reality distortion

Lack of incentive


Strategic stages

STEPS

1

PRODUCT

IMPROVEMENT

4

SYSTEM

INNOVATION

LIFE CYCLE

ANALYSIS

ECOSYSTEM

STRATEGY

APPROACH

MEASURES &

COSTS REDUCTION,

COMPLIANCE

LONG-TERM STRATEGY

OR “PURE PLAYER”

1

2

3

“BE SILENT!” Greenwashing risk

2

PRODUCT

REDESIGN

DESIGN PRODUCT CONSUMER TARGET

SEGMENTATION

“BE MODEST!” Risk of Greenwashing

for the brand

Product and

communication focus

3

FUNCTION

INNOVATION

HOLISTIC PRODUCT

DESIGN

“SHARE!” Corporate brand

communication

“COMMUNITIES” Corporate and brand

communication

COMMUNICATION &

EXAMPLES

STRATEGIC

STAGES

Most

Companies


Designing solutions

for sustainability

IS IT TIME TO RETHINK YOUR STRATEGY? 1

HOW TO DESIGN AND ORGANIZE THE CHANGE? 2

ILLUSTRATIONS: SOME ECO-DESIGN TRENDS 3


Biomimicry

“Orgatonics” combine traducers and microcontrollers

with organic materials to make digital/natural hybrids

By Baptiste Labrune for Alcatel-Lucent Bell Labs


Modular

“Spring lamp design” was inspired by fresh growth of plants and

allows for multiple configurations using the modular components

By Victor Vatterlein


Multifunctional

“Ori.Tami” wais an example of how design becomes “eco” when it creates

versatile and multifunctional objects, even with non-sustainable materials.

By Giulio Manzoni for Campeggi


Upgradable

Alt Meta It is a new eco-designed computer easy to disassemble and

then easy to repair.

By Alt Meta It.


Reusable

Pi-Pan is a new eco-designed box for pizza which is reusable a

thousand times…

By Pi-Pan


Materials innovative

Made with the foam extracted from potato starch, not only is the chair completely biodegradable

but also, in theory, edible. As it solidifies, the strings of starch create a rigid sculpture.

By Max Lamb - Starch Chair


Convergence

“Iphone” gathers multiple functionalities in a simple interface.

It limits the use of other products or apparel

By Apple.


Lighten design

“Modular cross unit” is a bookshelves made of white lacquered steel

whose slimless and transparency lighten the space.

By Philippe Nigro for Sintesi.


Mono-Materialistic

“Gio chair ” is made from a singular material,

leather or fabric

By Claudio Bellini


Nudge

“Poor little fish” is quite a simple concept making us visualize our

immediate water consumption when we wash our hands

By Yan lu


Transparent

“Second life mobile ” uses very little energy

and degree of transparency shows how much battery is remaining

By …


Techno/ecologically

Czeers is a speedboat for racing powered by solar energy. Its

surface is entirely covered by photovoltaic panels. By David Czap and Nils Beers


Zero emissions

GreenKitchen - Everything that is expelled from one unit gets filtered and sanitized so

it can be used by another unit, which translates into energy savings of up to 70%.

By Whirlpool


Do It Yourself

“Sac à faire” is a veritable craft kit for making bags that consists of

just one diagram and ten patterns

By Marlne Liska


So…

… HOW TO DESIGN

THE NEXT SUSTAINABLE SOLUTIONS ?

Who are we?

Helixa is a strategy consulting boutique working in the field of disruptive strategies and their

implementation. Set up in 2007 by two partners who were convinced that strategies needed to be

designed differently, Helixa works alongside company managers to invent new solutions, enabling firms to

decide upon and reach the right targets.

Before setting up Helixa, Isabelle worked for more than

twenty years in the strategic planning departments of a

variety of big French and international groups, such as BP,

Henkel, FNAC and PPR. She was notably the manager of

the strategic planning and development departments of PPR

and Fnac.

Since1999, she has been an advisor to the leaders of major

companies, holding groups and trusts – as well as to small

start-ups – in matters of strategic planning, new technologies

and sustainable development.

Isabelle has an engineering diploma in material physics from

the National Institute for Applied Sciences of Lyon and has

also mastered in strategic planning.

Thomas worked for close on ten years in the retail and

internet sectors of big French and international groups like

PPR, Fnac, Amazon. He has held a succession of positions,

namely category manager, business development manager

and strategic planning project manager. He notably took part

in the setting up and implementation of the internet strategy

of the luxury goods firms within the PPR group. As a category

manager, he was in charge of e-commerce business units

with a turnover of more than €50 M and was involved in

piloting annual growth rates of + 50%. Thomas is an alumni

of ESSEC, where he gained a MBA in Strategic planning and

Innovation, and of the IESE Business School (Internet & New

Technologies).

Isabelle

GEORGE

Thomas

VILLENEUVE

Strategy Consulting

70 rue Cortambert - 75116 Paris

+33 1 56 91 20 34

[email protected]

[email protected]

FIND ALL OUR PUBLICATIONS ON:

www.helixa.com

www.helixa.com/blog

www.slideshare.net/isabellegeorge

www.twitter.com/helixa_strategy

ISABELLE GEORGE

[email protected]

(+33)6 62 92 05 59

THOMAS VILLENEUVE

[email protected]

(+33)6 20 54 36 86

FOR MORE INFORMATIONS, PLEASE CONTACT US:

How to design solutions for sustainability (04 18 2012)

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Transcript of How to design solutions for sustainability (04 18 2012)