How To Design A Simple Website
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@KaitlinZhang How to Design a Simple Website Personal Branding For Entrepreneurs Workshop Kaitlin Zhang Personal Branding Expert www.kaitlinzhang.com @kaitlinzhang
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Transcript of How To Design A Simple Website
@KaitlinZhang
How to Design a Simple Website
Personal Branding For Entrepreneurs Workshop
Kaitlin Zhang Personal Branding Expert
www.kaitlinzhang.com @kaitlinzhang
About Me - Kaitlin Zhang
Personal branding consultant, coach, speaker and blogger.
Kaitlin helps entrepreneurs improve their personal brand online so that they can be more visible, have more influence and advance their business and career.
www.kaitlinzhang.com
@KaitlinZhang
facebook.com/kaitlinzhangbranding
– Kaitlin Zhang
“Having a strong, respected, and most importantly, visible personal brand will have exponential effects
on your career and business in the long run.”
What you will gain with a power personal brand
• trust and better relationships
• better opportunities
• more attractive to funding
• become a thought leader
• more power and leverage
Even more benefits!
• more press opportunities
• networking made easy
• help you make hard decisions
• you’ll be motivated
• more credibility and visibility for your company
Kaitlin Zhang’s 5 Steps to a Powerful Personal Brand
• Pitch
• Profile (photo & video)
• Platform (website etc.)
• Produce
• Partnership
10 Questions to ask before making a website:
1. What makes your unique? 2. Who are your competitors? 3. What’s the main objective of your website? 4. Do you need e-commerce capabilities? 5. Who is your audience? 6. Who will be managing your website? 7. What is your budget? Consider both up-front cost and yearly costs. 8. How will people find your website? 9. When is your website launch date? 10. What is your plan when something goes wrong?
The Secret To Website Design…
… is to COPY.
Bonus Tip: For e-Commerce website, try and copy Amazon’s
layout because it’s well tested and works!
What are the essential elements of a great website?
A great domain name
For a personal website, it’s probably your name.
www.yourname.com e.g. www.kaitlinzhang.com
For Wordpress sites, I recommend Bluehost.
Essential Elements of a Website
Tell your audience what your site is about ASAP.
Title, Tagline and Call to Action - typically above the fold
Essential Elements of a Website
Logo + Favicon
Essential Elements of a Website
Background Image White, black, colour, photo, graphic or motion?
Essential Elements of a Website
A Good Grid
Essential Elements of a Website
Primary Navigation Menu
Basic pages: Home, About, Blog, Contact
Essential Elements of a Website
Consistent Brand Identity and Fonts What are web fonts and Google fonts?
Essential Elements of a Website
Newsletter sign-up form e.g. Mailchimp
Essential Elements of a Website
Social Media Links
Essential Elements of a Website
How much text per page? Home page: absolute minimum 300 words.
Essential Elements of a Website
Image and Videos
Essential Elements of a Website
Blog and Content Marketing
Essential Elements of a Website
A few terms to understand before we get started…
CMS - Content Management System a.k.a. Platform
Wordpress
• Professional web building platform
• More flexible design
• Takes more time to build and maintenance
Weebly
• Simple drag and drop editor
• Recommended for beginners and simple websites
• Not suitable for complicated e-commerce sites
Learn some HTML Hypertext Markup Language
structure of the page
Learn some CSS Cascading Style Sheets
visual of a page
Learn some SEO: Search Engine Optimisation
You must have a responsive website!
Contact Me - Kaitlin Zhang
Contact me to improve your personal brand online and manage your professional reputation.
www.kaitlinzhang.com
@KaitlinZhang
facebook.com/kaitlinzhangbranding
Private consultation available.
Email: [email protected]
