How to define your brand
define How to your brand BRANDING, DESIGN & MARKETING
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By defining who your brand is you create the foundation for all other components to build on. Your brand definition will serve as your measuring stick in evaluating any and all marketing materials and strategies.
Transcript of How to define your brand
defineHow to
your brand
BRANDING, DESIGN & MARKETING
By defining who your brand is
you create the for all other
components to build on.
BRANDING, DESIGN & MARKETING
Your will serve as your
measuring stick in evaluating any and all
marketing materials and strategies.
BRANDING, DESIGN & MARKETING
Here's
BRANDING, DESIGN & MARKETING
BRANDING, DESIGN & MARKETING
What products and/or services do you offer?
1.
Define the of these
services and/or products.
What are the of your products and services
2.
BRANDING, DESIGN & MARKETING
What are the of your company?
What is the
of your company?
3.BRANDING, DESIGN & MARKETING
What does your company in? 4.
BRANDING, DESIGN & MARKETING
Who is your
Who do your products and services attract?
5.
BRANDING, DESIGN & MARKETING
What is the tagline of your company?What does your tagline send to your prospects?
6.
BRANDING, DESIGN & MARKETING
Using the information from the
previous steps create a
or character for your company that
represents your products or services.
7.
BRANDING, DESIGN & MARKETING
What is the like?
BRANDING, DESIGN & MARKETING
What stand out?
BRANDING, DESIGN & MARKETING
Is the of your
company innovative, creative,
energetic, or sophisticated?
BRANDING, DESIGN & MARKETING
Use the personality that you created
in the previous step and build a
with your target market
that you defined in Step 5.
8.
BRANDING, DESIGN & MARKETING
How does that
react to the target audience?
BRANDING, DESIGN & MARKETING
What stand out?
BRANDING, DESIGN & MARKETING
Which characteristics and
qualities get the
of your prospects?
BRANDING, DESIGN & MARKETING
Review the answers to the
questions above and create
a of your brand.
9.
BRANDING, DESIGN & MARKETING
Describe the
or character with words
just as if you were writing
a biography or personal ad.
BRANDING, DESIGN & MARKETING
BRANDING, DESIGN & MARKETING
Our
BRANDING, DESIGN & MARKETING
Be with your answers, answer each question thoroughly.
1.
BRANDING, DESIGN & MARKETING
on your target audience when answering each question.
2.
BRANDING, DESIGN & MARKETING
Finally, there are brand consultants
who in branding strategies
and positioning who can guide you
through the whole process and add a
perspective to the project.
BRANDING, DESIGN & MARKETING
