How To Crush Your Q2 Goals Using Cohort Analysis
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Transcript of How To Crush Your Q2 Goals Using Cohort Analysis
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How To Crush Your Q2 Goals Using Cohort Analysis
[email protected] (415) 990-5797
Jordan Hwang [email protected]
[email protected] (415) 990-5797
What is Cohort Analysis?
Cohort analysis groups users into related groups and explores their
activity through their lifetime within a particular ecosystem.
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- Time-Based Cohorts- Point of Origin Cohorts- Behavioral Cohorts
Types of Cohorts
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Target’s Pregnancy Prediction
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Questions to Ask
How do my goals play into the company’s goals?
What’s going well, and what’s not going well?
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Number Of Orders Made By Users Over Time
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New Users By Marketing Channel
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User Orders Over Time By Cohort
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Orders By Campaign Following Registration
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How To Confidently Build Cohort Analyses.
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Create referral campaigns
Increase the scale of Facebook campaigns
To Hit Company Goals
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Thank You!