HOW TO CREATE YOUR REAL ESTATE WEBSITE The most powerful asset in your Real Estate Business

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IntroductionYour Real Estate Website with WordPress is the most powerful asset of your business, it is the showcase of your company, it gives confidence and positions the brand in a positive way, with it you can get potential customers and which lead to sales, that's why it's worth it Devoting time and effort into creating your Real Estate Website.

If you publish your properties on Real Estate Portals and you do not get the expected results, it is time to take action and have your own Real Estate Website.

A person who is looking for a property on the internet searches on Google, Bing, or Yahoo and you as a Real Estate Broker should be there with a Real Estate Website, because it will be the first contact they have with you and if it is designed with WordPress much better.

This eBook is dedicated to showing how this can be achieved.

Procedure to Create a Real Estate Website with WordPress

First - Buy a Domain Name.This will be your brand, it may be the name of your Real Estate or the Real Estate that you sell. (Your Domain Name is like your mailing address)

Second - Hire a hosting provider.(The Hosting or the server is your virtual location, such as your physical location)

Third - Install the WordPress content manager,(That is free) Which is the same that is used for any type of web (Business Web, Corporate Web, Real Estate Web or Personal Web)

Fourth - Add a Theme from WordPress Real Estate (Premium Template) (Consist of Framework and Theme son)

Fifth - Install the Real Estate Plugin

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Content of this ebook

- Introduction

- Procedure to Create a Real Estate Website with WordPress

- Guide to choose the Domain Name for your Real Estate Website with WordPress

- How to Choose the Best Hosting for your Real Estate Website with WordPress

- WordPress in a Real Estate Website ?

- What is WordPress in a Real Estate Website?

- WordPress Features in a Real Estate Web

- Themes and Framework for Real Estate Website with WordPress

- WordPress Real Estate Themes - WPCasa. AgentPress. Realia.

- WPCasa - WordPress Themes for Real Estate

- AgentPress - WordPress Real Estate Template

- Realia - Theme WordPress Real Estate

- Plugins Real Estate WordPress

- WordPress Real Estate Plugins. WPCasa. AgentPress. Realia.

- WPCasa - WordPress Real Estate Plugin

- AgentPress - WordPress Real Estate Listing Plugin

- Realia - Real Estate Plugin WordPress

- Conclusion so you can Create your Real Estate Website with WordPress

- How much does it cost to Make a Real Estate Website

- Conclusions

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Guide to choose the Domain Name for your Real Estate Website with WordPress

1. Start with the location of the area where the properties you want to commercialize are (Country, City, and Touristic Zone)

2. Think about what your business is going to be focusing on (selling homes, renting or selling holiday properties, etc.)

3. Check the search terms in Google (Houses at ... for sale, rental houses at ... for vacations, etc.)

4. Choose a combination of words related with the area, your business or your brand and you will have the name of your domain, informing what does it commercializes and where.

5. Once you define the Domain Name, the domain is purchased from a domain provider on the web. (The longer you buy it, the better)

6. The most important domain registrar is GoDaddy.com

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People go to Google, Bing or Yahoo, to look for specific properties as well,"House for sale in whatever City", or, “House rent in the sea of ..." so your Domain Name must give answer to this search to be found.

The Real Estate Market is saturated, the way to stand out on it, is by specializing the name of your Domain, it must be situated in the Market Niche to which it is dedicated and this is achieved with a location based approach.

Once the Domain Name is decided, the purchase must be immediate, since Google relies on the names according to the time it has.

Do not use outlines, do not make it too long, the recommended main extension is .com, if the web is local, buy with the extension of your country, but never .net, .org.

Do not forget that customers should remember your name easily, be able to spell it and it should not contain letters that make it possible to make mistakes.

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How to Choose the Best Hosting for Your Real Estate Website with WordPress

Hosting is a Web Service, so that the information of your properties, which is digital, is stored on a server that allows thousands of people to view your Real Estate Website, at the same time, this server can accommodate said Traffic, the server is online 24 hours a day, 7 days a week and 365 days a year and permanently connected to a high speed connection.

There are free and paid hosting services, the free ones only give a small amount of bandwidth, are really slow when loading web pages, lets you just a few pages, limit on the number of domains or web addresses, and do not have personalized email. Therefore the best option is the paid one.

Hosting for one or several Webs, it is best to have several Webs since in the same account we can host several domains under the same Hosting, For example you can have a business website and a sector website with a specific location or use.

The most recommended and good hosting company located in USA. It's hostgator.com

The ease of an all-in-one Website Builder with the flexible power of WordPress: studiopress.com

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WordPress in a Real Estate Website?

Create a Real Estate Website is the best investment to promote your business, but there are different platforms to create it, the best decision is to create it with WordPress, as the statistics speak for themselves “WordPress handles 25% of the Web pages in the world” and here we explain you how to do it possible.

What is WordPress in a Real Estate Website?

According to Wikipedia, WordPress is a system content management focused on creating blogs (Web sites are regularly updated) but this changed, currently is used to manage Web sites in an easy way, in your language and without any code knowledge. You write normally, attached pictures and videos of your property but WordPress generates the code behind, ie you become a programmer but not knowing anything about this.

WordPress features in a Real Estate Web

Easy installation, customization, and editing

WordPress allows you to add your property, publish in different categories, assign tags (Sale, Rent, etc) attach video, have a search box to the prospective buyer find the property you need, to have a contact page, change the appearance according to your corporate colors, change the footer, etc.

The ease with which the Real Estate Website is edited reduces the costs of paying a designer to do it and also makes one immediately at the time that is needed.

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Pictures and Videos Properties

The images and videos are the most important asset of a Real Estate Website, but should be very easy to do and WordPress it is so, the images are uploaded from the computer and they are edited. The Placement of securities is automatic, and the YouTube videos with only copy and paste a link, they were published.

Social Networking in Real Estate Website

Social Networks in our real estate business are in touch with our customers, so our Real Estate Website should have the facility to incorporate. With WordPress just to install a plugin, shown button to connect with Facebook, Twitter, Google +, Pinterest, etc.

WordPress Real Estate Plugin

The Real Estate Plugins for WordPress are small programs that install new functionality to the Web site, such as installing your logo Real Estate, the Favicon to be displayed in browsers and position the brand, edit the footer, use antivirus software, create lists email marketing, among others.

Real Estate WordPress Themes

The Real Estate Themes in WordPress are what define the graphics, you can choose among many topics designed for Real Estate Website with WordPress, but in the market there are only three specialized companies in designing: AgentPress, WPCasa and Realia, because besides the subject They have a Real Estate Framework for WordPress makes when it is updated, the changes that you have made to the theme are not changed, and also the real estate listings and search box are handled by a Real Estate Plugin for WordPress created exclusively for these themes.

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Automatic Updates

To ensure security WordPress is updated continuously with any cost. If in a few years you decide to update the look of your website, simply buy a theme, install it and already the new Web Property with WordPress.

Seo (Search Engine Optimization)

The process of buying property always starts with finding this through Internet, there in search results is where we should be and we need the buyer finds us, for this is the SEO and Google is fascinated by WordPress, both they make a good partner and Real Estate WordPress Themes are optimized for SEO, that just optimize the contents appear in the top results in Google search.

Good rankings in search engines, it is because of good content, WordPress and Google make excellent partner.

Easy Design

With WordPress the Real Estate Websites are easy to work without a designer, without paying for make a personalized site and that can not be easily edited. In short the work is easier, you do not pay for it and do it yourself.

Multiple users

WordPress allows multiple users, ie our Realtors can edit the content of our Web Real Estate, sold by removing properties, changing prices or generating discounts .

If you want to have a Real Estate Website that looks very professional, easy to work. WordPress is the solution.

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Themes and Framework for Real Estate Website with WordPress

When creating your Real Estate Website, WordPress will automatically create a Blog with the same name of your domain. Its importance lies in that this is the way to get an active traffic of readers that are interested in your properties and then turn these readers into customers, listen to the market and also Google likes Blogs.

The Real Estate WordPress Themes are very reasonably priced, taking into consideration what it takes to show real estate for sale or lease in addition to being able to create your Real Estate Website with WordPress.

The graphic design is given by the premium theme, saving time and money, (it is the decoration of your store), Responsive Web are made to adapt and be visualized in any device or mobile. This is really important since on the web, the search is currently being done through multiple devices (Pc, Tablets, Mobiles, TV). This impacts the shopping experience of the visitors, since it fulfills a double function, being functional and pleasing to the eye, also it meets the objectives made (Blog, fill out a contact form, sign up for the newsletter, sell products or services, obtain comments, offers, show property data, description, location map, photo gallery, etc).

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One way to differentiate yourself from the competition in Real Estate is to buy a WordPress Premium template or theme specialized in the real estate sector, there are many, but my recommendation is to buy one which is divided in several parts such as Framework - Theme – Plugin, since standard themes incorporate design and programming in the same package, any changes made in the template design will be lost when updated, these updates are permanent so you can have the web optimized and secure over time.

A Good WordPress theme separates the programming from the graphic design. The programming is the Framework and the graphic design is the theme, first the Framework is installed and then the theme is installed. This makes the page load faster, it can be used on any website you want, and has unlimited updates forever, unlike standard themes that are more expensive and give you a limited license.

Built in HTML5 (New code standard, which is compatible with future changes on the web), SEO optimization (Code that is always updated and fully optimized for search engines), advanced security (Meets all the security recommendations of WordPress), and developers that you can trust so they create your Real Estate Website with WordPress.

WordPress Real Estate Themes. WPCasa. AgentPress. Realia

WPCasa. AgentPress and Realia are websites that design and sell WordPress Real Estate Themes of high quality that includes Plugins and Add-ons. Here the explanation of their Themes.

In the recent years and thanks to the WordPress platform, the real estate companies have changed the way they promote their properties for sale or lease, they went from the traditional format to the Web one, having interaction with the social networks while using this system is the best way to excel in The Real Estate industry. The WordPress Themes makes the Web the best platform to complement to the Brokers.

WPCasa AgentPress Realia

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WPCasa - WordPress Themes for Real Estate

WPCasa is a synonymous of WordPress Real Estate Themes, on its website there are 6 themes Premium and one free available, they are totally customizable so you can create your Real Estate Website, you can choose the one that suits the best for the colors of your corporations.

The most important part of a Real Estate Website is the search for properties and what its potential customers expect to find in your Real Estate Website. WPCasa has a free Plugin that installs the customer a property search box, where you can filter ads using keyword or details of the property.

The property tab has spaces for location information, image gallery and custom fields.

The themes are built on WordPress, Themes have an easy to use and customize interface, search engine optimization (SEO), translations and legible code.

Installation support and extensive documentation of the themes, complements to connect with third parties services or to extend the functionality of the subject.

Themes: Madrid. Oslo. London. Sylt. Bahia. Elviria. Uptown (free)

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AgentPress - WordPress Real Estate Template

The WordPress Real Estate Themes designed by StudioPress, are based on the Genesis Framework and their main real estate theme is AgentPress, which seamlessly integrates with the AgentPress plugin list so it can display listings of the properties on your Website.

The AgentPress Theme allows you to display eye-catching images and ads, clearly on any device since it is Responsive, giving people a great impression of the home page.

Have a blog page so you can show your knowledge to your potential customers in the future. It is optimized for search engines, guaranteeing the best positioning to obtain sales. Translated into several languages so you can sell in any market. Link social networks with a single click.

Four color styles, six design options, custom background, home page templates, and installation of your logo on the header.

AgentPress Pro

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Realia Theme - WordPress Real Estate

Realia and its Plugin is the complete solution for all the needs of Real Estate Agencies.

It is a WordPress theme specialized for Real Estate, which is elegant and very flexible.

It allows users to add properties and to create the directory of Real Estate in a few clicks.

Realia has an open source Plugin and an IOS application (REALIA BROWSER) on which it can be presented in the AppStore.

Clean and modern design, 100% responsive, ready for the retina screen, 10 background patterns, 3 color combinations for the header, native support for different languages, advanced filters, multiple currency options, documentation, google maps.

Realia Theme

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Plugins Real Estate WordPress

Plugins are small programs that install functionality to the WordPress content manager, They are really simple, you can find them in the WordPress dashboard, and in the install option, just install and that is it, all the functions that you need to have on your Real Estate Website are incorporated and running .

You can use these plugins in their own language. These plugins add widgets that can be inserted in the sidebar, header or footer, they are extremely fast.

WordPress Real Estate Plugins. WPCasa. AgentPress. Realia

Real Estate Plugins for WordPress corresponding to the WPCasa Real Estate Websites. AgentPress and Realia. Explanation and Links.

WordPress Real Estate Plugins allow you to create very professional Real Estate Websites and intuitively manage property listings without needing to know anything about code.

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WPCasa - WordPress Real Estate Plugin

Website: wpcasa.comDemo: demo.wpcasa.comDocumentation: docs.wpcasa.comAdd-ons: wpcasa.com/add-onsThemes: wpcasa.com/themesDownload: wordpress.org/plugins/wpcasa

InstallationThe easiest installation is through the administration panel:Wp-admin> Plugins> add new. Then look for WPCasa in the search field and after you’ve found the plugin, hit the install button.

Intuitive Tab EditorIn each property are added the details of it such as location, image gallery, price, etc.

Advanced property search.The client will easily find a list of properties.

SEOFriendly Code to use with the search engines and well documented

Other Plugins or WPCasa PluginsAdvanced Search, Import, management of IU map, PDF listings, Contact form 7, Price list, polylang, tab labels, listings, favorites, ninja forms, listing map, currency converter.

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AgentPress - WordPress Real Estate Listings Plugin

Website: my.studiopress.com/themes/agentpress

Documentation: my.studiopress.com

Themes: my.studiopress.com/themes/agentpress

Download: wordpress.org/plugins/agentpress-listings

Installation

The easiest installation is through the administration panel:Wp-admin> Plugins> add new. Then look for agentpress-listings in the search field and after you’ve found the plugin, hit the install button.

The AgentPress listings plugin uses custom taxonomies and widgets to create a property ad management system.

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Realia - Real Estate Listing Plugin WordPress

Website: wprealia.comDocumentation: wprealia.com/documentation/index.htmlThemes: wprealia.comDownload: wordpress.org/plugins/realiaInstallation

InstallationThe easiest installation is through the administration panel:Wp-admin> Plugins> add new. Then look for realia in the search field and after you’ve found the plugin, hit the install button.

Real Estate Plugin to manage properties and users can also add them.

Supports several price format options

It has an IOS application so that real estate agencies can present their own application in the AppStore

Features

Front end submission system. Pay per post. Package system. Review before submission. Pay for featured or sticky property. Google map support. Received transactions. Advanced price formatting. Agent contact form on property detail. Custom measurement. Plays nicely with Twenty Fifteen. Easy for developers. All settings are in customizer. OOP architecture. row/grid version of property archive. reCAPTCHA support for enquire form. Terms and conditions link from registration form.

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Conclusion so you can create your Real Estate Website with WordPress

If you run all of the above, your website is already built with WordPress, you get ease of use and fast loading of the page, now you simply have to focus on the content, write articles for your audience, have real estate on sale or rent, increase your Customers and get more profit.

How much does it cost to make a Real Estate Website? If after reading all the information on How to Create our Real Estate Web, you are very interested in creating it, so the question of HOW MUCH WILL IT COST ALL THIS? Pops into your mind, here is the answer.

DOMAIN godaddy.com $ 17.00 US

HOSTING hostgator.com $ 71.00 US

FRAMEWORK y THEME StudioPress.com $ 99.95 US

wpcasa.com $ 49.00 US

Realia $ 54.00 US

TOTAL WITH AGENTPRESS THEME ……………….……. $ 187.95 US

TOTAL WITH WPCASA THEME ………..………………… $ 137.00 US

TOTAL WITH REALIA THEME …………………………… $ 142.00 US

As a result we see that the Total Value of which we can make a Real Estate Website is much lower than what it would cost to hire a Web Design company. A company could charge around $ 1,000 Dollars, and not to mention that you get the Framework with the Theme with one payment only and you can use it for the indefinite time that we have our Web Property or other Websites.

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ConclusionsAs a Conclusion when creating a Real Estate Website, we would obtain a Domain Name that responds to our business expectations, a Host that has a good Hosting Provider, unlimited email accounts with the name of our domain, which favor the long term brand, The WordPress Software that is the best content manager for the design of our Real Estate Website, that is in our language, easy to use, has frameworks and last generation Real Estate Themes.

Either Themes we choose, whether it is WPCasa. AgentPress or Realia are still the best on the market, have ease of installation and configuration, are adapted for mobile devices, optimized for search engines and are multilingual.

All this for the initial price of $ 137.00 on the first year and then $ 88.00 per year since the framework and theme is purchased only once and then it’s used unlimited.

We hope you have successes in the Creation of your Real Estate Website.

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