Digiday Brand Conference: Workshop with Nielsen: Leveraging Reach and Resonance to Drive Results
How to create raving brand fans, Digiday Brand Summit, April 2017
Transcript of How to create raving brand fans, Digiday Brand Summit, April 2017
PowerPoint Presentation
raving brand fansAmanda MooreSenior Director, Social & Digital MarketingMarriott InternationalHow to create
#
1
1Knowing + Delighting Guests
2Brands + Portfolio People Love
3Frictionless Experiences Powered by Tech
4Passionate People Enriching the Experience
Create raving brand fans through
#
2
M LIVETurn
properties geo-fenced worldwide6,000+social posts per day acrossInstagram, Twitter and Weibo20,000+moments into member stories.
#
3
#MRPOINTSPLATFORM OBJECTIVESearned media impressions65.2Msocial engagements326Kpoints awarded84MONECreate a network of brand advocates, increasing organic word-of-mouth via social mediaTWORecognize and reward members where they naturally spend their time, building loyalty with the program beyond the stay
Recognize andmembers.
#
4
MESSAGING
Millennials will be more loyal consumers to brands that engage them using messaging62%Millennials prefer approaching brands through messaging44%
Make what is timeless.
#
5
Create Community2Build your brand with consumers, not for them.
Think Differently3Stay a step ahead of the competition with valuable new innovations.
Shape Culture1
Fuel consumer passions and interests, creating experiences they want to be a part of.3 Key Takeaways
#
6