How to Create, Publish, and Market an Audio Podcast
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How to Create, Publish, and Market an Audio Podcast Tom Klammer and Matt Quinn Communiversity Course - #2106A July 29, 2010
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The presentation provides an explanation of low-cost recording tools, a demonstration of publishing a recorded program to a podcast site, plus a survey of methods to market the program. Conveners: Tom Klammer, is host of “Tell Somebody,” a weekly public affairs program on KKFI-FM 90.1 - Kansas City community radio and Matt Quinn is a community activist and social media advocate.
Transcript of How to Create, Publish, and Market an Audio Podcast
How to Create, Publish, and Market an Audio
Podcast
Tom Klammer and Matt QuinnCommuniversity Course - #2106AJuly 29, 2010
Podcasting – 7/29/10 - slide #2
Power of Podcasting Describe process to take your
story to the web! Discuss tools and techniques
for successful podcasting Show examples of successful
podcasting by community organizations
Agenda for Course
Podcasting – 7/29/10 - slide #3
Before – broadcasting meant getting airtime on major media. Attracting a news story was difficult and $$$
Now – Internet allows individuals and groups to get their message out to narrow audiences at very low cost.
Future – Next steps in web media will allow more collaboration and action
Power of Communication
Podcasting – 7/29/10 - slide #4
A podcast is a series of audio files distributed to a computer by syndicated download, through Web feeds, to portable media players and personal computers.
Help you share audio with listeners Example: Podcasting extends KKFI
broadcast programs to offline listeners
What is Podcasting?
Podcasting – 7/29/10 - slide #5
Podcast Producer needs these:◦ Podcast◦ Feed
Podcast Consumer needs these:◦ Computer with Internet connection◦ Web browser or “Podcatcher”
Including: iTunes, Juice, DoubleTwist◦ Headphones or speakers
How does it Work?
Podcasting – 7/29/10 - slide #6
Develop and prepare your story / show CREATE your content –
Recording & Post-processing PUBLISH audio – encode and upload
Many podcast host sites available Promotion – MARKET your podcast …one more step -- MEASURE
Steps in Podcasting
Podcasting – 7/29/10 - slide #7
Gives a voice to your community group Helps you start a dialog with your
community Audio production easier than video Audio personalizes a group’s message
Develop Your Story
Why do you want to podcast?
Who is your audience?
Podcasting – 7/29/10 - slide #8
Develop your story - ◦ Determine program format – live or edited◦ Determine program genre – news, public affairs,
arts, others◦ Program length & frequency
Record your story Create audio file
How to Create AudioCREATE PUBLISH MARKET
Podcasting – 7/29/10 - slide #9
Microphone Computer◦ Samson C01U USB Studio Cond Mic - $89
Microphone / Mixer Computer◦ Audio Technica AT2020 mic - $100◦ Behringer UB802 mixer - $60
Phone Computer◦ Radio Shack Recorder Control - $26
Alternative Methods –◦ AudioBoo (phone/blog/podcast)◦ BlogTalkRadio (phone/podcast)
Recording Tools CREATE PUBLISH MARKET
Podcasting – 7/29/10 - slide #10
Editing software ◦ Audacity (free, open-source)◦ n-Track Studio◦ Apple GarageBand
Encoding software◦ Goldwave◦ LAME
Editing Tools CREATE PUBLISH MARKET
Podcasting – 7/29/10 - slide #11
Copyrighted music or sound. Royalties for broadcasting songs are paid for by radio stations or supporting groups.◦ Royalty-free – freeplaymusic.com
Where to get “license free” or creative commons license?
Copyright GuidelinesCREATE PUBLISH MARKET
Podcasting – 7/29/10 - slide #12
Write intro and “outro” scripts Let guests do the talking –
it’s about your listeners and guests “Start Strong, Finish Big” Rule of thumb - don't use copyrighted
music or sound on podcasts Develop a team to
work together on your project!
5 Tips to Success CREATE PUBLISH MARKET
Podcasting – 7/29/10 - slide #13
For the entire podcast series, you will need the following items:◦ Computer with an Internet connection.◦ Liberated Syndication account◦ Paypal account◦ Apple.com account – for iTunes Store
What do you need to start podcasting?
CREATE PUBLISH MARKET
Podcasting – 7/29/10 - slide #14
For the entire podcast series:◦ Podcast series title & description◦ JPEG image or logo of your program◦ Keywords to describe your podcast◦ Podcast feed address◦ 2-4 current programs in MP3 format◦ Takes 2-3 hours to start a your podcast
What do you need to start podcasting?
CREATE PUBLISH MARKET
Podcasting – 7/29/10 - slide #15
For each podcast episode :◦ Podcast title and description◦ Podcast broadcast date and the time length of the
audio recording. ◦ JPEG image file (Podcast Badge)◦ Current program in MP3 audio file format◦ Takes about 10-30 minutes to publish
What do you need for each Podcast?
CREATE PUBLISH MARKET
Podcasting – 7/29/10 - slide #16
Example: Hunger Stories
Podcasting – 7/29/10 - slide #17
Example: Edible Radio
Podcasting – 7/29/10 - slide #18
Example: Audio Book
Podcasting – 7/29/10 - slide #19
Series title: “Tell Somebody”◦ Series description – “A weekly public
affairs program on KKFI-FM 90.1, Kansas City community radio”
◦ Keywords – community radio, KKFI, alternative radio, alternative media
◦ Podcast feed address - http://tellsomebody.libsyn.com/rss
◦ Email address: [email protected]
Case Study: Tell Somebody
CREATE PUBLISH MARKET
Podcasting – 7/29/10 - slide #20
Program title: “Ray McGovern Discusses the Gaza Crisis”◦ Program description – “This week's
‘Tell Somebody’ radio program … features a continuation of a conversation with Ray McGovern, former CIA official and now political activist.”
◦ Keywords – Gaza, CIA, intelligence …◦ Podcast date and length 59 min, 30
sec
Case Study: Tell Somebody
CREATE PUBLISH MARKET
Podcasting – 7/29/10 - slide #21
Case Study: Tell Somebody
CREATE PUBLISH MARKET
Podcasting – 7/29/10 - slide #22
to publicize and promote your podcast by submitting the feed to podcast directories.
Podcast Directory Web Site Address Requires Login? podcast.com http://www.podcast.com YES Mypodcast.com http://www.mypodcast.com
(alternative to Libsyn) YES
Podcast Pickle http://www.podcastpickle.com/ YES Odeo http://www.odeo.com YES Podcast Directory Podcastdirectory.com NO Penguin Radio Penguinradio.com Get a podcast getapodcast.com NO Podcast Blaster http://www.podcastblaster.com/ NO
Publish Podcast Feed
Submit RSS feed to podcast directories Here are a few …
CREATE PUBLISH MARKET
Podcasting – 7/29/10 - slide #23
Key to publicizing your podcast at low cost ◦ Share with your community;
connect with people or groups that share your cause
◦ Publicize via normal Internet-methods of communication – email, web sites, social media, blogs
How to MarketCREATE PUBLISH MARKET
Podcasting – 7/29/10 - slide #24
Promote your podcast with other podcasters in your field
Get your podcast reviewed by◦ Local news and arts media outlets◦ Podcast User Magazine◦ Blogger and Podcaster Magazine
What are ways you can market your podcast?
How to MarketCREATE PUBLISH MARKET
Podcasting – 7/29/10 - slide #25
Set your goals for the podcast Example: Goal is to increase volunteers to a
community organization Example: Goal is to increase followers on
Twitter or friends on Facebook
How to Measure Success?
CREATE PUBLISH MARKET MEASURE
Podcasting – 7/29/10 - slide #26
One way to measure the success of a program is the number of times the program is downloaded from your podcast site.
Get constructive feedback from listeners on quality, content, and delivery
How to Measure Success?
CREATE PUBLISH MARKET MEASURE
Podcasting – 7/29/10 - slide #27
Podsafe Music – http://podsafemusicnetwork.com
Podcast Solutions: The Complete Guide to Audio & Video Podcasting
Podcast User Magazine Blogger and Podcaster Magazine
Resources
Podcasting – 7/29/10 - slide #28
Matt Quinn◦ Twitter: @jmq0004 ◦ Facebook: facebook.com/jmq0004◦ http://foundationjournal.blogspot.com
Tom Klammer◦ Email: [email protected]◦ Web: tellsomebody.us
Questions?
