How to Create Powerful Messages That Resonate With Your …€¦ · How to Create Powerful Messages...
Transcript of How to Create Powerful Messages That Resonate With Your …€¦ · How to Create Powerful Messages...
How to Create Powerful Messages That Resonate With Your Audience
Saddle Creek Video Case Study
Saddle Creek Logistics Services • Asset based 3PL
• Headquartered in Lakeland, FL
• Family owned, professionally managed
• Started as public warehouse company
• Now nationwide integrated logistics services provider
Omnichannel Fulfillment • 2010 Acquisition of Prolog Logistics
• Brought fulfillment services into the portfolio
• Strong growth
• Big potential
• Not as well known in the space
Establishing a Presence
• More than pallets, forklifts and full truckloads
• Commitment via investment
• Demonstrate expertise
• Provide a sales tool
• Generate interest and awareness
The Customer
NuSkin Enterprises
• MLM company
• Well known in the direct selling space
• Customized operation/investment
• Happy with our service and willing to participate
Driving Viewers
Results
• 150,000 ad impressions
• 2,378 click-thru’s
• 1,300 plays
• Utilized in many sales presentations
• Building on success with more videos
Targeted messaging increases media placements
Expanding Kenco’s Strategic Media Relations
How was the message developed?
When you need a source... consider the experts at Kenco for in-depth industry information—or just a quotable quote. Kenco experts serve customers with an impressive array of product lines, including: food; retail; apparel; appliances/electronics; healthcare; aftermarket parts; furniture; building materials; and e-commerce. With more than 90 facilities in 25 states across North America, Kenco experts have some great non-promotional perspectives to share with your audience. Here’s a quick glance at who the Kenco people are and what they like to talk about.
Momentum = Results!
How to Create Powerful Messages That Resonate With Your Audience
Targeted messaging increases media placements
Expanding Kenco’s Strategic Media Relations
How was the message developed?
When you need a source... consider the experts at Kenco for in-depth industry information—or just a quotable quote. Kenco experts serve customers with an impressive array of product lines, including: food; retail; apparel; appliances/electronics; healthcare; aftermarket parts; furniture; building materials; and e-commerce. With more than 90 facilities in 25 states across North America, Kenco experts have some great non-promotional perspectives to share with your audience. Here’s a quick glance at who the Kenco people are and what they like to talk about.
Momentum = Results!
How to Create Powerful Messages That Resonate With Your Audience