How to create online viewbooks that really work.

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Creating an online viewbook that really works

description

http://www.twgplus.com/blog - Scott Novak discusses the 10 things that you need to know to about integrating traditional and online viewbooks for colleges and universities.

Transcript of How to create online viewbooks that really work.

Page 1: How to create online viewbooks that really work.

Creating an online viewbook that really works

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• The Viewbook 2012• Top 10 rules for developing a great

viewbook• Sample electronic viewbook• Trends in mobile adoption• How to track effectiveness• How to add Social Media

Agenda

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• Not your glorified catalog anymore• Print has a role, electronic has more• Less is more• Impactful, engaging, informative but

concise• Still a central piece for Seniors and

parents• It is not going away, but the role has

changed

The Viewbook 2012

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10.Make it special9. Complement the printed piece with an online

experience for “everyone else”8. Not for the “lonely” people7. Invest in photography6. 8.5x11 is boring!5. Have a flow4. QR, QR, QR, QR3. Accompany with a “good” letter2. Run it by your students1. No kitchen sink

Top 10 rules

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• Award winning• Impactful

MMC Viewbook

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• Took the creativity of the printed piece, transferred it to electronic

• Easy to use, easy to distribute• K…I…S…..S…• Trackable• Incorporated social media

Sample Electronic Viewbook

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7MMC

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8Trends in mobile adoption

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9How to track effectiveness

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• Make it easy• Keep current• Respond frequently• Keep material honest and relevant• Reflect your personality• Engage the campus

Adding Social Media

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11What really matters is that…

…your brand is a conversation

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12The Enrollment Experience

…is about the students

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13Q&A

Questions Answers

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14Connect

Scott Novak✚[email protected]✚704.321.1986

Chris Tyburski✚[email protected]✚973.985.6660

✚twgplus.com/blog✚@twgplus✚[email protected]