How to create online viewbooks that really work.
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Creating an online viewbook that really works
description
http://www.twgplus.com/blog - Scott Novak discusses the 10 things that you need to know to about integrating traditional and online viewbooks for colleges and universities.
Transcript of How to create online viewbooks that really work.
Creating an online viewbook that really works
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• The Viewbook 2012• Top 10 rules for developing a great
viewbook• Sample electronic viewbook• Trends in mobile adoption• How to track effectiveness• How to add Social Media
Agenda
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• Not your glorified catalog anymore• Print has a role, electronic has more• Less is more• Impactful, engaging, informative but
concise• Still a central piece for Seniors and
parents• It is not going away, but the role has
changed
The Viewbook 2012
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10.Make it special9. Complement the printed piece with an online
experience for “everyone else”8. Not for the “lonely” people7. Invest in photography6. 8.5x11 is boring!5. Have a flow4. QR, QR, QR, QR3. Accompany with a “good” letter2. Run it by your students1. No kitchen sink
Top 10 rules
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• Award winning• Impactful
MMC Viewbook
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• Took the creativity of the printed piece, transferred it to electronic
• Easy to use, easy to distribute• K…I…S…..S…• Trackable• Incorporated social media
Sample Electronic Viewbook
7MMC
8Trends in mobile adoption
9How to track effectiveness
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• Make it easy• Keep current• Respond frequently• Keep material honest and relevant• Reflect your personality• Engage the campus
Adding Social Media
11What really matters is that…
…your brand is a conversation
12The Enrollment Experience
…is about the students
13Q&A
Questions Answers
14Connect
Scott Novak✚[email protected]✚704.321.1986
Chris Tyburski✚[email protected]✚973.985.6660
✚twgplus.com/blog✚@twgplus✚[email protected]
