How to Create Killer Emails that Make Readers Love You

37
aweber.com How to Create Killer Emails that Make Readers Love You Justin Premick [email protected] @justinpremick

description

OK, so you're building your email list. Now what? How do you turn a group of people you've never met into a loyal following that will buy your products and spread your message? View this presentation to learn how to build powerful, profitable relationships with your subscribers from Day 1.

Transcript of How to Create Killer Emails that Make Readers Love You

Page 1: How to Create Killer Emails that Make Readers Love You

aweber.com

How to Create Killer Emails that Make Readers Love

YouJustin Premick

[email protected]@justinpremick

Page 2: How to Create Killer Emails that Make Readers Love You

aweber.com

Why do we want ourreaders to love us?

Page 3: How to Create Killer Emails that Make Readers Love You

aweber.com

They keep reading

Page 4: How to Create Killer Emails that Make Readers Love You

aweber.com

They link to us

Page 5: How to Create Killer Emails that Make Readers Love You

aweber.com

They bring us new readers

Page 6: How to Create Killer Emails that Make Readers Love You

aweber.com

They bear with us when we try something new

Page 7: How to Create Killer Emails that Make Readers Love You

aweber.com

They buy (more) from us

Page 8: How to Create Killer Emails that Make Readers Love You

aweber.com

Why do people sign up for - and then read - emails?

Page 9: How to Create Killer Emails that Make Readers Love You

aweber.com

1. They’re passionate about your topic

Page 10: How to Create Killer Emails that Make Readers Love You

aweber.com

2. They want to be entertained

Page 11: How to Create Killer Emails that Make Readers Love You

aweber.com

3. They want to learn

Page 12: How to Create Killer Emails that Make Readers Love You

aweber.com

4. They want to connect

Page 13: How to Create Killer Emails that Make Readers Love You

aweber.com

5. They have something to gain

Page 14: How to Create Killer Emails that Make Readers Love You

aweber.com

If your emails don’t address these desires, people probably won’t

love them

Page 15: How to Create Killer Emails that Make Readers Love You

aweber.com

Good email doesn’t happen in a vacuum

Page 16: How to Create Killer Emails that Make Readers Love You

aweber.com

It creates a positiveexperience in all places

Page 17: How to Create Killer Emails that Make Readers Love You

aweber.com

•Welcome emails

•Signup forms

Some of these places:

•On your website after clicking

•When readers reply to your emails

Page 18: How to Create Killer Emails that Make Readers Love You

aweber.com

Set proper expectations

Page 19: How to Create Killer Emails that Make Readers Love You

aweber.com

Focus on how the reader benefits

Page 20: How to Create Killer Emails that Make Readers Love You

aweber.com

Make new readersfeel welcome

Page 21: How to Create Killer Emails that Make Readers Love You

aweber.com

Welcome emails are the glue that bonds readers to

you

Page 22: How to Create Killer Emails that Make Readers Love You

aweber.com

Page 23: How to Create Killer Emails that Make Readers Love You

aweber.com

Page 24: How to Create Killer Emails that Make Readers Love You

aweber.com

Page 25: How to Create Killer Emails that Make Readers Love You

aweber.com

•Set expectations

•Thank people for subscribing

Welcome Emails Can...

•Send people back to your site

•Answer common questions

•Show off reader commentsand testimonials

Page 26: How to Create Killer Emails that Make Readers Love You

aweber.com

What about future emails?

A few things they can do...

Page 27: How to Create Killer Emails that Make Readers Love You

aweber.com

Remember this?

Page 28: How to Create Killer Emails that Make Readers Love You

aweber.com

Email can teach...

Page 29: How to Create Killer Emails that Make Readers Love You

aweber.com

...encourage people to share your emails with

others...

Page 30: How to Create Killer Emails that Make Readers Love You

aweber.com

Page 31: How to Create Killer Emails that Make Readers Love You

aweber.com

... and create strong relationships & loyal fans.

Page 32: How to Create Killer Emails that Make Readers Love You

aweber.com

“People do not follow blogs; they follow other people.”

- WritingHappiness.com

Page 33: How to Create Killer Emails that Make Readers Love You

aweber.com

Nobody wants more information...

Page 34: How to Create Killer Emails that Make Readers Love You

aweber.com

They want entertainment...

Page 35: How to Create Killer Emails that Make Readers Love You

aweber.com

... they want to learn...

Page 36: How to Create Killer Emails that Make Readers Love You

aweber.com

... and they want connection.

Page 37: How to Create Killer Emails that Make Readers Love You

aweber.com

OK, Question time!

[email protected]/justinpremick