How to Create Killer Emails that Make Readers Love You
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Transcript of How to Create Killer Emails that Make Readers Love You
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How to Create Killer Emails that Make Readers Love
YouJustin Premick
[email protected]@justinpremick
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Why do we want ourreaders to love us?
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They keep reading
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They link to us
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They bring us new readers
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They bear with us when we try something new
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They buy (more) from us
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Why do people sign up for - and then read - emails?
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1. They’re passionate about your topic
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2. They want to be entertained
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3. They want to learn
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4. They want to connect
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5. They have something to gain
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If your emails don’t address these desires, people probably won’t
love them
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Good email doesn’t happen in a vacuum
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It creates a positiveexperience in all places
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•Welcome emails
•Signup forms
Some of these places:
•On your website after clicking
•When readers reply to your emails
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Set proper expectations
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Focus on how the reader benefits
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Make new readersfeel welcome
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Welcome emails are the glue that bonds readers to
you
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•Set expectations
•Thank people for subscribing
Welcome Emails Can...
•Send people back to your site
•Answer common questions
•Show off reader commentsand testimonials
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What about future emails?
A few things they can do...
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Remember this?
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Email can teach...
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...encourage people to share your emails with
others...
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... and create strong relationships & loyal fans.
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“People do not follow blogs; they follow other people.”
- WritingHappiness.com
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Nobody wants more information...
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They want entertainment...
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... they want to learn...
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... and they want connection.